{"id":76351,"date":"2024-11-12T14:55:13","date_gmt":"2024-11-12T14:55:13","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=76351"},"modified":"2024-11-12T14:55:27","modified_gmt":"2024-11-12T14:55:27","slug":"teremana-tequila-shares-the-mana-with-avolta-duty-free-shoppers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/teremana-tequila-shares-the-mana-with-avolta-duty-free-shoppers\/","title":{"rendered":"TEREMANA TEQUILA ‘Shares the Mana’ with Avolta duty-free shoppers"},"content":{"rendered":"

Teremana, the premium, award-winning tequila founded by Dwayne \u2018The Rock\u2019 Johnson, brings its Share the Mana campaign to Avolta customers on both sides of the Atlantic, with high impact activations at Josep Tarradellas Barcelona-El Prat Airport in Spain and Newark Liberty International Airport in the US.<\/p>\n

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Teremana\u2019s global distribution partner, Mast-J\u00e4germeister SE and leading travel experience player, Avolta are collaborating to Share the Mana with travellers with a pop-up space that explores the spirit\u2019s provenance and the craft that goes into each bottle at Destiler\u00eda Teremana de Agave, located in the small town of Jes\u00fas Mar\u00eda in the highlands of Jalisco.<\/p>\n

Following a July campaign at the Avolta Duty Free store in Madrid, the month-long pop-ups bring the Teremana experience to 3.5 million passengers expected to travel through Barcelona airport and over 0.5 million people expected to travel through Newark, mainly going to Europe.<\/p>\n

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At both airports, the installations include prominent and engaging displays, featuring Teremana\u2019s Founder, Dwayne Johnson. As part of the experience, shoppers scan a QR code, allowing them to discover how Mana makes the difference, while Sharing the Mana through their own stories of gratitude on social media. Participants also have the chance to win a travel voucher worth US$5,000 and receive a Teremana tote bag with every purchase.<\/p>\n

In Barcelona there is a Teremana tasting bar for travellers to try all three expressions of Teremana: Blanco (\u20ac49.99\/US$45.99), Reposado (\u20ac54.99\/US$49.99) and A\u00f1ejo (\u20ac 64.99\/ US$59.99) 1L ABV 40% and consumers are invited to sample Teremana Blanco in a Grapefruit Highball cocktail.<\/p>\n

\u201cWe are proud to work with Mast-J\u00e4germeister continuing to build awareness for Teremana and the tequila category in European travel retail,\u201d<\/em> says Avolta Global Category Head of Liquor, David de Miguel. \u201cWhile Teremana has grown at unprecedented rates in North America, outside the territory tequila continues to be an exciting category and consumer interest is rapidly growing worldwide. With activations in both Barcelona and Newark, Teremana looks set to continue its expanding popularity.\u201d<\/em><\/p>\n

In 2023, only three years after its debut, Teremana became the fastest premium spirits brand to sell 1 million 9-litre cases within a 12-month period in the US*<\/p>\n

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\u201cTo be able to share our Teremana Tequila with the world is a privilege and to illuminate its heritage is an honor,\u201d<\/em> says Dwayne \u201cThe Rock\u201d Johnson. \u201cOur shared hope is that Teremana can become a legacy brand, one that brings people together \u2013 prioritizing taste and quality \u2013 so that everyone can enjoy this wonderful spirit.\u201d<\/em><\/p>\n

Mast-J\u00e4germeister Marketing Director Global Travel Retail, Stephanie Cleary says: \u201cTogether with our partner, Avolta, we look forward to sharing the Mana with more of the world\u2019s travellers at top airports. We are delighted with the performance of Teremana since its launch into global travel retail in April and the progress of our campaign to introduce the ethos of this award-winning tequila to new global markets.\u201d<\/em><\/p>\n

Teremana has its own unique NOM, 1613 and is crafted using only fully mature Blue Weber agave, with slow roasting in small, traditional brick ovens, using handmade copper-pot stills crafted by local artisans, with a commitment to doing things the right way, with Mana, at every step of the process.<\/p>\n

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Teremana, the premium, award-winning tequila founded by Dwayne \u2018The Rock\u2019 Johnson, brings its Share the Mana campaign to Avolta customers on both sides of the […]<\/p>\n","protected":false},"author":4,"featured_media":76353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[14302,4561,69,39,14197,7171,14361,303,14132,14131,216],"class_list":["post-76351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-avolta-duty-free","tag-barcelona-airport","tag-duty-free","tag-dutyfree","tag-dwayne-the-rock-johnson","tag-mast-jagermeister","tag-newark-liberty-international-airport","tag-tequila","tag-teremana-tequila","tag-teremana-tequila-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=76351"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76351\/revisions"}],"predecessor-version":[{"id":76363,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76351\/revisions\/76363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/76353"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=76351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=76351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=76351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}