{"id":76357,"date":"2024-11-12T15:20:22","date_gmt":"2024-11-12T15:20:22","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=76357"},"modified":"2024-11-12T15:20:22","modified_gmt":"2024-11-12T15:20:22","slug":"ferrero-rocher-goes-for-gold-with-festive-gifts-for-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/ferrero-rocher-goes-for-gold-with-festive-gifts-for-travellers\/","title":{"rendered":"FERRERO ROCHER goes for gold with festive gifts for travellers"},"content":{"rendered":"

Ferrero has unveiled its new \u2018Add Your Golden Touch\u2019 campaign for the 2024 Holiday period. Focused around the company\u2019s key Ferrero Premium Chocolate brand, the initiative is designed to drive spend and elevate the holiday gifting experience for travellers.<\/p>\n

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The \u2018Add Your Golden Touch\u2019 campaign will run in conjunction with key retailer partners in Paris Orly, Oslo, Luxembourg, Vienna, Madrid and Barcelona airports, from November 2024 to January 2025. Passengers who purchase two products from the Ferrero portfolio will be eligible to receive a \u20ac50 voucher for Booking.com. Participants simply need to scan a QR code and upload their receipt to receive their voucher code via email.<\/p>\n

This synergistic offer not only encourages passengers to indulge in Ferrero\u2019s iconic pralines, but also inspires them to plan their next travel adventure.<\/p>\n

Enhancing visibility and reach<\/strong><\/p>\n

The \u2018Add Your Golden Touch\u2019 campaign will be supported by a comprehensive marketing strategy, including media exposure, brand ambassadors, and targeted advertising, to ensure maximum visibility and reach.<\/p>\n

In December, the offer will be featured on EasyJet boarding passes for travellers flying from Paris Orly, Madrid, Barcelona and Luxembourg airports. Also in November\/December, the initiative will be supported by an innovative digital advertising campaign in partnership with Uber.<\/p>\n

Travellers who book an Uber journey to Paris Charles de Gaulle, Paris Orly and Madrid airport terminals will have access to curated visuals, info and click-through options via the Uber app at key touchpoints on their journey.<\/p>\n

Finally, from November onwards the \u2018Add Your Golden Touch\u2019 campaign will be highlighted via online geotargeted ads in Paris, Oslo, Luxembourg, Vienna and Madrid.<\/p>\n

\u201cWe are thrilled to introduce our \u2018Add Your Golden Touch\u2019 campaign this Holiday season,\u201d<\/em> noted Sergio Salvagno, General Manager of Ferrero Travel Market.<\/p>\n

\u201cThe Ferrero Rocher premium product portfolio offers the perfect gifts for travellers seeking a touch of luxury and indulgence at this special time of year.\u201d<\/em><\/p>\n

He added: \u201cWe are confident that this offer, which has been tailored specifically to appeal to our travelling consumers, will significantly drive sales and engagement for Ferrero throughout this important commercial period.\u201d<\/em><\/p>\n

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Ferrero has unveiled its new \u2018Add Your Golden Touch\u2019 campaign for the 2024 Holiday period. Focused around the company\u2019s key Ferrero Premium Chocolate brand, the […]<\/p>\n","protected":false},"author":4,"featured_media":76358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[4561,15449,119,120,69,39,12836,15448,10223,10225,15447,8956,1044,585,216,2384],"class_list":["post-76357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-barcelona-airport","tag-booking-com","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-ferrero-duty-free","tag-ferrero-premium-chocolate","tag-ferrero-rocher","tag-ferrero-travel-market","tag-luxembourg-airport","tag-madrid-airport","tag-oslo-airport","tag-paris-orly","tag-travel-retail","tag-vienna-airport"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=76357"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76357\/revisions"}],"predecessor-version":[{"id":76367,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76357\/revisions\/76367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/76358"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=76357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=76357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=76357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}