Global icon and entrepreneur Khlo\u00e9 Kardashian, in partnership with Luxe Brands, is launching her first signature fragrance: XO Khlo\u00e9.<\/p>\n
\nThe brand draws inspiration from Khlo\u00e9 herself \u2013 capturing her positive spirit and the light she shares with everyone \u2013 to result in her most personal creation yet. XO Khlo\u00e9, with its ultra-luxe design and scent, highlights Khlo\u00e9’s evolution as an entrepreneur, sister, and mother. From the exquisite bottle to its modern sensibility and inspirational message, the brand transcends traditional execution from the category to deliver an upscale pillar fragrance which stands at the intersection of luxury, experiential storytelling, and high-end perfumery.<\/p>\n
“Creating this fragrance has been such a special journey for me,”<\/em> says Khlo\u00e9 Kardashian. “I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khlo\u00e9 to feel intentional and purposeful. From the bottle design to the campaign \u2013 I was fully integrated into the process from start to finish. I’m especially proud of the scent, it was something we spent a lot of time on to make sure it was perfect, and I’m so happy with the final product. I cannot wait to share it with everyone!”<\/em><\/p>\n XO Khlo\u00e9 is a unique collaboration from two award-winning, world-class perfumers \u2013 Master perfumer, Alberto Morillas, and Senior perfumer, Cl\u00e9ment Gavarry of Firmenich, worked together to create this olfactive masterpiece.<\/p>\n The luxurious new scent bridges high-end artisan perfumery with trend-forward olfactive appeal. Addictive and sensual, XO Khlo\u00e9 is a floral fragrance that indulges the senses with a delicate bouquet of crystallized rose petals, a touch of praline, sexy musks and soft woods.<\/p>\n “Khlo\u00e9 is one of the most influential people in the world,”<\/strong> says Noreen Dodge, Chief Marketing Officer and Chief Strategy Officer of Luxe Brands. “We know she has the power to both disrupt and accelerate the fragrance category. In bringing Khlo\u00e9’s brilliant vision to life, our intention was to deliver a beautiful fragrance and an immersive, high-level brand campaign that resonates with Khlo\u00e9’s audience and consumers globally. We’ve solidified incredible retail partners – our lead global partnership with Harrods will debut the brand and solidify the trajectory to launch with excellence. Stateside, our trusted retail partner, Ulta Beauty, will bring an unrivaled experience to customers. We are thrilled to break ground on the blueprint of a premium, legacy brand.”<\/em><\/p>\n “At Luxe Brands, we develop brands with longevity in mind,”<\/em> says Tony Bajaj, CEO of Luxe Brands. “From the beginning, we set an unwavering goal to develop high-quality fragrances that inspire consumers around the world with best-in-class execution and next-level innovation for the long-term. We are honored to partner with Khlo\u00e9 on a brand proposition that surpasses these expectations. Her strategic and forward-thinking approach is evident in all aspects of this launch. And the demand has been unprecedented \u2013 we look forward to the rollout in Spring 2025 and beyond.”<\/em><\/p>\n XO Khlo\u00e9 launches exclusively at luxury retailer Harrods in the UK, and will debut exclusively in North America at Ulta Beauty on 12\/1. It will roll out to key territories around the world in Europe, Australia, and Mexico throughout Spring 2025.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Global icon and entrepreneur Khlo\u00e9 Kardashian, in partnership with Luxe Brands, is launching her first signature fragrance: XO Khlo\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":76692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477,7084,7086,7085],"tags":[69,39,56,15511,15509,43,216,15510],"class_list":["post-76691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-duty-free","tag-dutyfree","tag-fragrance","tag-khloe-kardashian","tag-luxe-brands","tag-perfume","tag-travel-retail","tag-xo-khloe"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=76691"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76691\/revisions"}],"predecessor-version":[{"id":76717,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76691\/revisions\/76717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/76692"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=76691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=76691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=76691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}