A legendary journey to the top. Louis Vuitton\u2019s Core Values campaign continues as an ode to dedicated perseverance with tennis legends Roger Federer and Rafael Nadal journeying together, transcending sporting rivalry and embracing companionship. Side by side amid the majestic peaks of the Dolomites, they embody a shared ascent that reflects their mutual respect and friendship.<\/p>\n
<\/p>\n
Louis Vuitton continues its celebrated Core Values campaign with a stunning new chapter featuring tennis legends Roger Federer and Rafael Nadal. Photographed by Annie Leibovitz, this latest visual captures the duo atop the breathtaking Dolomites mountain range in Italy, representing a symbolic pinnacle of their storied careers.<\/p>\n
Titled A Legendary Journey to the Top, the campaign sees Federer and Nadal, no longer competitors but companions, recline together on a snow-covered summit 3,000 meters above sea level. The imagery transcends sport, illustrating their shared journey of ambition, mutual respect, and friendship. As global icons, their careers have inspired countless individuals, with Federer\u2019s elegance and record-setting 20 Grand Slam titles and Nadal\u2019s relentless drive, highlighted by 22 Grand Slams and 14 French Open victories.<\/p>\n
\u201cSharing this campaign with Roger makes it special since he has been my biggest rival and now a close friend,\u201d<\/em> Nadal reflects. \u201cAt the end of the day, the legacy in terms of human beings is the most important value.\u201d<\/em> Federer adds, \u201cTo be working on this campaign with Rafa is a unique opportunity. It captures what this moment means to us\u2014something truly special and meaningful.\u201d<\/em><\/p>\n Leibovitz\u2019s photography frames the duo in a moment of reflection, with Federer carrying the timeless Monogram Christopher backpack and Nadal sporting the Monogram Eclipse design, symbolizing their respective grace and tenacity. The campaign emphasizes Louis Vuitton\u2019s core values: a journey that transcends the physical, a pursuit of excellence, and a legacy of inspiration.<\/p>\n \u201cIt has been brilliant to work with Roger Federer and Rafael Nadal on this new story,\u201d<\/em> says Pietro Beccari, Chairman and CEO of Louis Vuitton. \u201cBoth are testaments to discipline, excellence, and the transmission of values\u2014essential elements of Louis Vuitton\u2019s legacy of travel and craftsmanship.\u201d<\/em><\/p>\n The Core Values campaign launches across print and Louis Vuitton\u2019s social channels starting November 27, 2024, inviting audiences to reflect on their own journeys and the heights they can reach with determination and vision.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" A legendary journey to the top. Louis Vuitton\u2019s Core Values campaign continues as an ode to dedicated perseverance with tennis legends Roger Federer and Rafael […]<\/p>\n","protected":false},"author":4,"featured_media":76756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,1,477,7091,7093,7092],"tags":[69,39,46,144,14536,2143,14535,775,7810,216],"class_list":["post-76755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-sunglasses-eyewear","tag-duty-free","tag-dutyfree","tag-fashion","tag-louis-vuitton","tag-louis-vuitton-core-values","tag-louis-vuitton-duty-free","tag-louis-vuitton-travel-retail","tag-rafael-nadal","tag-roger-federer","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=76755"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76755\/revisions"}],"predecessor-version":[{"id":76779,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76755\/revisions\/76779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/76756"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=76755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=76755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=76755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}