{"id":76784,"date":"2024-12-03T11:26:29","date_gmt":"2024-12-03T11:26:29","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=76784"},"modified":"2024-12-03T11:26:29","modified_gmt":"2024-12-03T11:26:29","slug":"heinemann-x-absolut-launch-duty-free-exclusive-absolut-gift","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/heinemann-x-absolut-launch-duty-free-exclusive-absolut-gift\/","title":{"rendered":"HEINEMANN x ABSOLUT launch duty-free exclusive, ABSOLUT GIFT"},"content":{"rendered":"<p>In a travel retail first, Absolut have partnered with Heinemann Duty Free to launch Absolut Gift \u2013 a new digitally enhanced way to gift a bottle of Absolut Vodka, recently voted the #1 Spirit Brand in TIME Magazine\u2019s World\u2019s Best Brands of 2024, to friends and family around the world.<\/p>\n<p><!--more--><\/p>\n<p><strong>From November, specially adapted bottles of Absolut Vodka Original will be on shelf in a selection of top European airports, offering travellers the opportunity to customise their purchase as a gift by scanning a QR code and accessing a selection of themes, then adding photos, emojis, written messages or voice notes so as to craft their personal message to the recipient. Up to five friends and family are invited to collaborate to create a personalised message, which the recipient then scans to view and enjoy in augmented reality via the Absolut app.<\/strong><\/p>\n<p>Absolut Gift was successfully trialled earlier this year with Italian consumers via Amazon.com, one of many initiatives emerging from Pernod Ricard\u2019s Future of Packaging team, to offer consumers an experience connected to packaging. It will be the first time the product will launch in a live retail environment, marketed to travellers using educational assets in store, specially trained Brand Consultants and online through www.heinemann-shop.com and social media channels. Once the QR code is scanned, consumers will discover a step-by-step tutorial on how to craft their digitally personalised bottle and pass it on.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-76784-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241112_181815000_iOS.mp4?_=1\" \/><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241112_181815000_iOS.mp4\">https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241112_181815000_iOS.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Rae Gibson, Brand Director at Pernod Ricard Global Travel Retail, commented on the brand strategy for Absolut Gift: <em>\u201cThis travel retail exclusive concept aligns perfectly with Absolut\u2019s strategy to maintain leadership in the category through innovation, and our shared Sustainability and Responsibility ambitions to pare back waste from secondary packaging and use of typical, physical GTR resources like gifts with purchase to add extra appeal to our products. We know this is something Gen Z travellers in particular care deeply about, so we\u2019re excited to see how they respond to the convivial connection opportunities offered by Absolut Gift as we approach the biggest gifting season of the year.\u201d<\/em><\/p>\n<p>Manuel Schilling, Head of Buying Spirits at Gebr. Heinemann, added: <em>\u201cWe are excited to collaborate with Pernod Ricard Global Travel Retail and Absolut on this innovative concept that combines a physical bottle with a versatile digital message. This inventive personalisation option will be a hit with travellers, allowing them to create unique and memorable gifts for their loved ones. We are proud to be a valuable travel companion in their journeys, adding a touch of surprise and delight to their travel experience.\u201d<\/em><\/p>\n<p><strong>Absolut Gift will be on sale exclusively in Heinemann Duty Free stores from November in selected European airports, in the 1L bottle size, priced at parity to Absolut Vodka Blue.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS-480x480.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS.jpg\" class=\"alignnone size-full wp-image-76790 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-76790\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20201201_180057000_iOS-480x480.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241119_165811000_iOS.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241119_165811000_iOS.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241119_165811000_iOS-300x103.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241119_165811000_iOS-480x165.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241119_165811000_iOS.jpg\" class=\"alignnone size-full wp-image-76787 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-76787\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241119_165811000_iOS.jpg\" alt=\"\" width=\"600\" height=\"206\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241119_165811000_iOS.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241119_165811000_iOS-300x103.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/12\/20241119_165811000_iOS-480x165.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a travel retail first, Absolut have partnered with Heinemann Duty Free to launch Absolut Gift \u2013 a new digitally enhanced way to gift a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":76788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[15530,15529,3893,15531,69,39,4351,5009,216,83],"class_list":["post-76784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-absolut-gift","tag-absolut-vodka-blue","tag-absolut-vodka-duty-free","tag-absolut-vodka-original","tag-duty-free","tag-dutyfree","tag-gebr-heinemann","tag-pernod-ricard-global-travel-retail","tag-travel-retail","tag-vodka"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=76784"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76784\/revisions"}],"predecessor-version":[{"id":76806,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76784\/revisions\/76806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/76788"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=76784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=76784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=76784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}