{"id":76845,"date":"2024-12-04T11:57:33","date_gmt":"2024-12-04T11:57:33","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=76845"},"modified":"2024-12-04T11:57:33","modified_gmt":"2024-12-04T11:57:33","slug":"patron-el-alto-reaches-for-new-heights-with-duty-free-debut-at-sydney-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/patron-el-alto-reaches-for-new-heights-with-duty-free-debut-at-sydney-airport\/","title":{"rendered":"PATR\u00d3N EL ALTO reaches for new heights with duty-free debut at Sydney Airport"},"content":{"rendered":"

The launch of PATR\u00d3N EL ALTO, at Sydney International Airport; is a milestone for the PATR\u00d3N brand in the Australian travel retail market.<\/p>\n

<\/p>\n

This latest innovation from the world\u2019s number one super premium tequila leads a five month showcase experience of the PATR\u00d3N tequila range at Sydney International Airport Terminal 1 in partnership with Heinemann, running between October 2024-February 2025, reaffirming PATR\u00d3N as the #1 leader in super-premium tequila in travel retail with 48% market share of the super-premium tequila category (IWSR 2023).<\/p>\n

Passionately handcrafted from the finest 100% Weber Blue Agave grown in the highest parts of Jalisco, Mexico, yielding the sweetest agaves for an incredibly smooth taste, PATR\u00d3N EL ALTO is an impressively rare and masterfully aged tequila.<\/p>\n

\"\"

PATR\u00d3N EL ALTO is primarily crafted with Extra A\u00f1ejo and blended with A\u00f1ejo and Reposado tequilas each aged to their maximum potential, making this bold innovation the pinnacle of perfection. PATR\u00d3N EL ALTO demonstrates over four years of craftsmanship, ingenuity and artistry. As a result of over 300 tastings, PATR\u00d3N EL ALTO was masterfully combined with an exceptional selection of the best Reposado, A\u00f1ejo, and Extra A\u00f1ejo tequilas.<\/p>\n

This exquisite and refined prestige tequila is naturally smooth and sweet with subtle notes of figs, honey, caramel, dried fruit and vanilla. The sweet, dried fruit notes of PATR\u00d3N EL ALTO are a result of having been expertly aged in 11 types of barrels, mostly hybrid barrels of American oak body and French oak heads. Using 100% naturally perfect ingredients \u2014 agave, water and yeast \u2014 and crafted in small batches to ensure consistency and quality, PATR\u00d3N EL ALTO achieves the brand’s one goal in mind: to create the finest tequila in the world.<\/p>\n

Sydney is a strategically important airport location for PATR\u00d3N tequila in the Asia Pacific region, reflecting the commitment from Bacardi Global Travel Retail to expand its powerful influence to ignite new tequila markets. Incorporating a blend of digital and physical elements, the 360 campaign engages the traveler pre-, during, and post-travel, peaking with the immersive pop-up experience.<\/p>\n

\"\"

\"\"

For the first time in global travel retail, PATR\u00d3N is also bringing to life \u2018PATR\u00d3N Find Your Perfect Tequila\u2019, a new personalized digital experience launching at Sydney Airport, enabling travelers to explore the full extent of the PATR\u00d3N tequila range. By scanning a QR code and answering a few questions on flavour preferences and intended drinking occasions, the digital selector guides the consumer to their perfect PATR\u00d3N match, complete with cocktail recommendations.<\/p>\n

Additional digital touchpoints reveal PATR\u00d3N brand stories and its unique traditions and heritage. These are complemented by delicious sampling experiences expertly crafted by brand ambassador\u00a0mixologists, all housed within a stunning showcase of core and prestige PATR\u00d3N tequila offerings. The experience is completed with elevated gifting options.<\/p>\n

\"\"

\"\"

The PATR\u00d3N portfolio on display includes its core range: PATR\u00d3N Silver, PATR\u00d3N Reposado (aged 3-5 months), and PATR\u00d3N A\u00f1ejo (aged 12-15 months), alongside the prestigious offerings of PATR\u00d3N EL CIELO and PATR\u00d3N EL ALTO.<\/p>\n

Sam Pickard, Regional Director AMEA, Bacardi Global Travel Retail enthuses, \u201cWe have huge ambitions for PATR\u00d3N in the Australian Travel Retail market as exemplified by this investment at Sydney International Airport. The campaign is a powerful fusion of digital and physical interactions that inspire and empower consumers to discover the type of tequila that\u2019s perfect for them through their exploration of the extensive PATR\u00d3N portfolio. Coupled with the regional launch of PATR\u00d3N EL ALTO, our latest prestige innovation, this epitomizes how PATR\u00d3N brings excitement and growth to the tequila category, in partnership here with the world class retail skills of Heinemann.\u201d<\/em><\/p>\n

\"\"

\"\"

\"\"

\"\"

\"\"

The launch of PATR\u00d3N EL ALTO, at Sydney International Airport; is a milestone for the PATR\u00d3N brand in the Australian travel retail market.<\/p>\n","protected":false},"author":4,"featured_media":76854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7099,7097],"tags":[69,39,12064,12063,1755,15544,5312,303,216],"class_list":["post-76845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-patron-duty-free","tag-patron-el-alto","tag-patron-tequila","tag-patron-travel-retail","tag-sydney-international-airport","tag-tequila","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=76845"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76845\/revisions"}],"predecessor-version":[{"id":76882,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76845\/revisions\/76882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/76854"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=76845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=76845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=76845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}