{"id":77286,"date":"2025-01-09T10:13:22","date_gmt":"2025-01-09T10:13:22","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=77286"},"modified":"2025-01-09T10:13:22","modified_gmt":"2025-01-09T10:13:22","slug":"byredo-pops-up-in-duty-free-at-lax-airport-with-dfs","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/byredo-pops-up-in-duty-free-at-lax-airport-with-dfs\/","title":{"rendered":"BYREDO pops-up in duty-free at LAX Airport with DFS"},"content":{"rendered":"<p>Byredo has launched its first West Coast travel retail store, in partnership with DFS at Los Angeles International Airport (LAX). This collaboration marks a significant step in Byredo&#8217;s journey to bring its unique vision of modern luxury and craftsmanship to discerning travellers on the West Coast.<\/p>\n<p><!--more--><\/p>\n<p>Founded in 2006 by Ben Gorham and acquired by Puig in 2022, Byredo is celebrated for its artfully crafted fragrances that blend rare ingredients and innovative inspiration. The new LAX pop-up reflects this ethos, providing travellers with a curated selection of Byredo\u2019s most iconic products. The space will feature the brand\u2019s Eau de Parfum line, the lustrous Night Veils collection, and a range of home fragrances, body care essentials, and travel sets.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_2-EDIT-2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_2-EDIT-2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_2-EDIT-2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_2-EDIT-2-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_2-EDIT-2.jpg\" class=\"alignnone size-full wp-image-77289 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-77289\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_2-EDIT-2.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_2-EDIT-2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_2-EDIT-2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_2-EDIT-2-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Kaatje Noens, Puig Executive Vice President of Global Travel Retail, shared: <em>\u201cLaunching Byredo&#8217;s first West Coast travel retail store at LAX is a significant moment in the brand\u2019s continued expansion. We are delighted to partner with DFS to bring Byredo\u2019s fragrance experience to Los Angeles, meeting growing demand for niche fragrances among travellers.\u201d<\/em><\/p>\n<p><em>&#8220;We are thrilled to welcome Byredo to its first North America travel retail presence at DFS, Los Angeles International Airport,&#8221;<\/em> said Amael Blain, SVP of Beauty Merchandising, DFS Group. <em>&#8220;This vibrant pop-up invites travelling fragrance enthusiasts to explore Byredo&#8217;s enchanting creations, showcasing our shared passion for delivering exceptional luxury experiences to our discerning customers.&#8221;<\/em><\/p>\n<p>The Byredo pop-up at LAX opened to the public in August 2024, inviting travellers to explore its distinctive luxury fragrance experience.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_7-EDIT-2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_7-EDIT-2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_7-EDIT-2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_7-EDIT-2-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_7-EDIT-2.jpg\" class=\"alignnone size-full wp-image-77290 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-77290\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_7-EDIT-2.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_7-EDIT-2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_7-EDIT-2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_7-EDIT-2-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_18-EDIT.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_18-EDIT.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_18-EDIT-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_18-EDIT-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_18-EDIT.jpg\" class=\"alignnone size-full wp-image-77292 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-77292\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_18-EDIT.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_18-EDIT.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_18-EDIT-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_18-EDIT-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Details_4-EDIT.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Details_4-EDIT.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Details_4-EDIT-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Details_4-EDIT-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Details_4-EDIT.jpg\" class=\"alignnone size-full wp-image-77287 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-77287\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Details_4-EDIT.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Details_4-EDIT.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Details_4-EDIT-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Details_4-EDIT-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_13-EDIT.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_13-EDIT.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_13-EDIT-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_13-EDIT-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_13-EDIT.jpg\" class=\"alignnone size-full wp-image-77291 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-77291\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_13-EDIT.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_13-EDIT.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_13-EDIT-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/01\/Byredo_LAX_Wide_13-EDIT-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Byredo has launched its first West Coast travel retail store, in partnership with DFS at Los Angeles International Airport (LAX). This collaboration marks a significant [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":77288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093],"tags":[15623,849,2718,15353,110,69,39,56,15622,15621,3680,216],"class_list":["post-77286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-body-care-essentials","tag-byredo","tag-byredo-duty-free","tag-byredo-travel-retail","tag-dfs","tag-duty-free","tag-dutyfree","tag-fragrance","tag-home-fragrances","tag-lax-airport","tag-los-angeles-international-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/77286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=77286"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/77286\/revisions"}],"predecessor-version":[{"id":77301,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/77286\/revisions\/77301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/77288"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=77286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=77286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=77286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}