{"id":77934,"date":"2025-02-11T12:16:26","date_gmt":"2025-02-11T12:16:26","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=77934"},"modified":"2025-02-11T12:16:58","modified_gmt":"2025-02-11T12:16:58","slug":"paulina-porizkova-returns-to-estee-lauder-as-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/paulina-porizkova-returns-to-estee-lauder-as-global-brand-ambassador\/","title":{"rendered":"Paulina Porizkova returns to Est\u00e9e Lauder as Global Brand Ambassador"},"content":{"rendered":"

Est\u00e9e Lauder announces that actor, writer, model and anti-ageism activist Paulina Porizkova, will return to the brand as its newest Global Brand Ambassador. Porizkova famously served as a spokesmodel for Est\u00e9e Lauder from 1988 \u2013 1995, appearing in some of the brand\u2019s most celebrated campaigns and solidifying her legacy as a beauty industry icon.<\/p>\n

<\/p>\n

The evolution of the partnership between Est\u00e9e Lauder and Porizkova marks a new kind of collaboration, with a shared mission to redefine standards of beauty. As one of the most powerful and authentic voices leading the conversation around aging, beauty and self-worth, Porizkova will use her highly influential platform to inspire and empower women around the world to see their value and celebrate their beauty at any age.<\/p>\n

\u201cOver the last 30 years, I have become a woman who has a voice, strong opinions and an even stronger sense of self. Est\u00e9e Lauder approached me to work with them again not despite these values, but because of them,\u201d<\/em> said Porizkova. \u201cUnlike the first time around, this is more than a job. It\u2019s my purpose – an opportunity to be exactly who I am, to speak only about products I genuinely love and believe in, and to show women around the world that with age comes power and possibility. This is about more than representation. It\u2019s <\/em>about being seen and celebrated.\u201d<\/em><\/p>\n

\"\"

Porizkova will endorse skincare and makeup products that authentically align with her pro aging values, while driving conversation and fostering community around the topics she is most passionate about.<\/p>\n

\u201cToday marks a milestone moment for the brand as we welcome Paulina back to the Est\u00e9e Lauder family; this time not as a spokesmodel, but as a role model,\u201d<\/em> said Justin Boxford, Global Brand President, Est\u00e9e Lauder. \u201cPaulina\u2019s voice, authenticity, and ability to connect <\/em>with women on the deepest level is the embodiment of everything Est\u00e9e Lauder stands for. She is changing the conversation around aging, and we want to be the megaphone to help amplify her message.\u201d<\/em><\/p>\n

Porizkova\u2019s first campaign will debut in Spring 2025 across print, digital and in-store in support of Est\u00e9e Lauder\u2019s Revitalizing Supreme+ franchise. Porizkova joins Est\u00e9e Lauder\u2019s current roster of global talent including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, IU, Karlie Kloss, Shu Qi and Yang Mi.<\/strong><\/p>\n

\"\"

\"\"

\"\"

Est\u00e9e Lauder announces that actor, writer, model and anti-ageism activist Paulina Porizkova, will return to the brand as its newest Global Brand Ambassador. Porizkova famously […]<\/p>\n","protected":false},"author":4,"featured_media":77935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[45,44,69,39,162,2418,56,15785,43,216],"class_list":["post-77934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beauty","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-estee-lauder","tag-estee-lauder-duty-free","tag-fragrance","tag-paulina-porizkova","tag-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/77934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=77934"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/77934\/revisions"}],"predecessor-version":[{"id":77954,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/77934\/revisions\/77954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/77935"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=77934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=77934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=77934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}