{"id":77974,"date":"2025-02-11T14:33:02","date_gmt":"2025-02-11T14:33:02","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=77974"},"modified":"2025-02-12T12:23:51","modified_gmt":"2025-02-12T12:23:51","slug":"chloe-launches-new-nomade-lumiere-degypte-fragrance","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/chloe-launches-new-nomade-lumiere-degypte-fragrance\/","title":{"rendered":"CHLO\u00c9 launches new NOMADE Lumi\u00e8re d\u2019\u00c9gypte fragrance"},"content":{"rendered":"<p>Following Chlo\u00e9&#8217;s Nuit d&#8217;\u00c9gypte, Nomade continues to find inspiration in Egypt, the birthplace of Chlo\u00e9 founder Gaby Aghion, with a new chapter, Lumi\u00e8re d\u2019\u00c9gypte. Launched in Travel Retail as of 1st February 2025.<\/p>\n<p><!--more--><\/p>\n<p>Since 2018, the Nomade fragrance line has evoked the free-spirited spontaneity of the Chlo\u00e9 woman. An invitation to travel, to look outward and not in, the scent imagines an olfactory journey for the self-assured woman \u2014 someone who follows her intuition and is grounded by a true-to-herself authenticity. She travels light and doesn\u2019t overthink; she follows her own beat; she is free.<\/p>\n<p><strong>New Horizons<\/strong><\/p>\n<p>Following Nuit d&#8217;\u00c9gypte, Nomade continues to find inspiration in Egypt, the birthplace of Chlo\u00e9 founder Gaby Aghion, with a new chapter, Lumi\u00e8re d\u2019\u00c9gypte. A progressive and independent spirit, Gaby was daring for her time and an ally for women, whose fashion designs accompanied their changing role in society. She was a true Parisian but spoke often of the colours of Egypt, etched in her mind as a landscape bathed in a warm luminosity.<\/p>\n<p>In the search for new horizons, Lumi\u00e8re d\u2019\u00c9gypte takes us on a journey along the Nile, on the banks of which grows the blue lotus, a native waterlily long celebrated for its sacred properties. This day-blooming flower, which opens at first light and closes mid-afternoon, emits a soft floral scent, airy and delicate, mingled here the unmistakable sweetness of jasmine, and earthy, heady notes of kyphi, a compound incense that was sacred to ancient Egyptian perfumery and the earliest perfume known to humankind. Archaeologists discovered formulas for kyphi recorded in the Temple of Horus in Edfu and Temple of Hathor in Dendera; it was a substance was burnt by the priests of antiquity to honour the god Ra, and equally used for medicinal purposes. The age-old alchemic art of kyphi has been reinterpreted by the master perfumers behind the Chlo\u00e9 Nomade \u00c9gypt-inspired line.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi.jpeg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi-300x300.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi-150x150.jpeg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi-480x480.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi.jpeg\" class=\"alignnone size-full wp-image-77976 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-77976\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi.jpeg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi.jpeg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi-300x300.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi-150x150.jpeg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_24_EDP_75ml_pack.psd-JPG-300dpi-480x480.jpeg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>A Mythical Life Force<\/strong><\/p>\n<p>To realise Lumi\u00e8re d\u2019\u00c9gypte, C\u00e9cile Matton took inspiration from the Nile: the coolness of its waters, the lush vegetation bordering its banks, and the dry heat of the desert beyond \u2014 all bathed in the magical Egyptian light. She was struck by the mystical life force that follows the rhythm of the sun.<\/p>\n<p>At first, soft top notes of blue lotus accord unfurling at daybreak release a delicate, aquatic fragrance that radiates with a green, airy floralcy.<\/p>\n<p>The lotus accord is haloed by jasmine evoking the sweet heat of summer nights. Heliac, fruity, and animalic, jasmine grandiflorum absolute reveals a captivating, velvety warmth.<\/p>\n<p>The final expression of the fragrance offers a sensual minerality \u2014 like a breeze stirring over the dunes. Spicy and effervescent nuances of pink berry and elemi essential oil round out the scent, unveiling notes of kyphi accord \u2014 here, a bespoke blend of essential oils, including cinnamon bark, sandalwood and\u00a0Myrrh \u2014 that complete Lumi\u00e8re d\u2019\u00c9gypte\u2019s luminous eau de parfum.<\/p>\n<p>Nomade Lumi\u00e8re d\u2019\u00c9gypte is presented in the line\u2019s iconic flacon, while the knot tied around its neck is cast anew in a shade of dusky blue. For the campaign imagery, the fragrance bottle is photographed against a backdrop of time-worn, ceramic plates in the style of pottery from the antiquities, glazed a deep Mediterranean blue and adorned with painted lotus flowers.<\/p>\n<p><strong>Launched in Travel Retail as of 1<sup>st<\/sup>\u00a0February 2025.<\/strong><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_25_Digital_CPV_16x9.psd-JPG-300dpi.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_25_Digital_CPV_16x9.psd-JPG-300dpi.jpeg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_25_Digital_CPV_16x9.psd-JPG-300dpi-300x169.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_25_Digital_CPV_16x9.psd-JPG-300dpi-480x270.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_25_Digital_CPV_16x9.psd-JPG-300dpi.jpeg\" class=\"alignnone size-full wp-image-77979 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-77979\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_25_Digital_CPV_16x9.psd-JPG-300dpi.jpeg\" alt=\"\" width=\"600\" height=\"337\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_25_Digital_CPV_16x9.psd-JPG-300dpi.jpeg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_25_Digital_CPV_16x9.psd-JPG-300dpi-300x169.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/02\/CLO_NOM_LUM_25_Digital_CPV_16x9.psd-JPG-300dpi-480x270.jpeg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following Chlo\u00e9&#8217;s Nuit d&#8217;\u00c9gypte, Nomade continues to find inspiration in Egypt, the birthplace of Chlo\u00e9 founder Gaby Aghion, with a new chapter, Lumi\u00e8re d\u2019\u00c9gypte. Launched [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":77977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7086],"tags":[737,39,43,6354],"class_list":["post-77974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-mens-grooming","tag-chloe","tag-dutyfree","tag-perfume","tag-travelretail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/77974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=77974"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/77974\/revisions"}],"predecessor-version":[{"id":77987,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/77974\/revisions\/77987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/77977"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=77974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=77974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=77974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}