{"id":78247,"date":"2025-02-25T15:16:32","date_gmt":"2025-02-25T15:16:32","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=78247"},"modified":"2025-02-25T15:16:32","modified_gmt":"2025-02-25T15:16:32","slug":"shiseido-launches-new-ultimune-power-infusing-serum-in-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/shiseido-launches-new-ultimune-power-infusing-serum-in-duty-free\/","title":{"rendered":"SHISEIDO launches new ULTIMUNE Power Infusing Serum in duty-free"},"content":{"rendered":"

Prestige skincare brand SHISEIDO is redefining skin resilience with the new ULTIMUNE Power Infusing Serum, a breakthrough in skin immunity research built on over 30 years of scientific innovation. Powered by SHISEIDO\u2019s exclusive Power Fermented Camellia+ technology1, this advanced formula strengthens skin\u2019s innate defences and slows the skin aging cycle2. Available in duty-free stores progressively, global travellers can experience the fourth iteration of the cutting-edge SHISEIDO ULTIMUNE from March 2025.<\/strong><\/p>\n

<\/p>\n

Building on SHISEIDO\u2019s longstanding research in skin immunity, the new ULTIMUNE Power Infusing Serum works at the cellular level to support 30 million skin cells3, fortifying the skin\u2019s natural defences and<\/p>\n

enhancing resilience over time. At its core, the patented4 Power Fermented Camellia+ complex harnesses antioxidant-rich Camellia seed extract, bio-fermented through the traditional Japanese ki-koji5 process to amplify amino acids by 3.4×6 for superior skin defence. The Fermented Camellia Seed Extract helps the skin’s immune cells eliminate old, damaged cells by increasing the protein CXCL97. This protein attracts special immune cells known as Memory T cells, which are crucial for removing aging cells from the skin, keeping it healthier and more youthful8. Beyond a new generation of the beloved ULTIMUNE serum, this is also the world\u2019s first Memory T cell anti-aging serum. This breakthrough formulation targets the root causes of aging, reinforcing the skin\u2019s moisture barrier to combat dryness and visible signs of aging.<\/p>\n

\"\"

Philippe Lesn\u00e9, President & CEO of Shiseido Travel Retail, commented, \u201cLed by more than 150 years of Shiseido research and development, SHISEIDO continues to elevate the concept of Japanese beauty. As the expert in skin beauty in Asia, Shiseido Travel Retail understands evolving traveller desires for science backed products with efficacy that enhance overall wellbeing. The brand-new SHISEIDO ULTIMUNE is the result of Shiseido\u2019s leadership in skin immunity research over the past three decades, uncovering how skin defends, regenerates, and thrives. As we bring the world\u2019s first Memory T cell anti-aging formula to travel retail, we remain committed to delivering research-led skincare that empowers travellers to explore the world.\u201d<\/em><\/p>\n

Retaining its signature rich-yet-dewy texture that absorbs effortlessly, the new formula also introduces Matsurika9, a natural ingredient known for its calming properties. Infused with a delicate green floral fragrance and natural essential oils, it enhances the skincare ritual into a moment of relaxation \u2013 encouraging deep breaths that soothe the senses while reinforcing skin resilience. The new SHISEIDO ULTIMUNE Power Infusing Serum will be available in 100ml bottles in travel retail. Recognizing the evolving skincare needs of travellers, Shiseido Travel Retail is also incorporating the renewed ULTIMUNE into its traveller exclusive offerings, providing convenient and curated skincare solutions for travellers worldwide.<\/p>\n

The new ULTIMUNE Power Infusing Serum delivers proven results. In consumer testing10, 98 per cent of users saw healthier, glowing skin after three days. After four weeks, 98 per cent noticed a slowdown in skin aging11, and after using one bottle, 99 per cent felt their skin had become resistant to aging signs12. Clinical studies further validated its efficacy, showing an 11 per cent13 slowdown in the skin aging cycle, along with improvements in smoothness (+18 per cent14), firmness (+27 per cent15), and translucent glow (+19 per cent16) in eight weeks.<\/p>\n

\"\"

Since its debut in 2014, SHISEIDO ULTIMUNE has remained a powerhouse in prestige skincare, continuously evolving to meet shifting consumer needs. Over the past decade, the serum has undergone three renewals, won 25217 global beauty awards and remains a bestseller in 88 countries and regions.<\/p>\n

Now, as longevity and slow-aging trends shape the future of beauty18, SHISEIDO reaffirms its leadership with a next-generation formula designed for modern skin resilience.<\/p>\n

As part of SHISEIDO\u2019s commitment to sustainability, the new ULTIMUNE emphasizes respect for nature and minimizing waste, with consideration for the ecosystems where ingredients are sourced. As a result, almost every part of the camellia plant is utilized in the new ULTIMUNE, from petals to leaves and seeds. Over 91 per cent of the ingredients in the new SHISEIDO ULTIMUNE are of natural origin.<\/p>\n

The new SHISEIDO ULTIMUNE Power Infusing Serum will be available in duty-free across Asia Pacific, Japan, and Europe from March; and in the Middle East from July.<\/strong><\/p>\n

\"\"

\"\"

1Extracted from camellia seeds, through a fusion of cutting-edge bio-fermentation technology inspired by the traditional Japanese ki-koji fermentation process. This fermentation method boosts amino acid levels of the camellia seeds by 3.4x.
\n2The negative spiral leading to fine lines and wrinkles from dryness.
\n3Stratum corneum on surface.
\n4JP7579470B2.
\n5Japanese bio-fermentation process.
\n6Compared to before fermentation.
\n7a protein produced by epidermal keratinocytes
\n8Users found a 63% reduction in pores, 26% reduction in fine lines, 51% increase in skin radiance, and 38% increase in skin firmness.
\n9Jasmine petals.
\n10 Based on consumer sensory tests with 107 women for 8 weeks.
\n11 Aging cycle is the negative spiral leading to fine lines and wrinkles from dryness.
\n12 Dryness and wrinkles.
\n13 Clinical test of 32 women for 8 weeks use. Skin Aging Cycle is the negative spiral leading to fine lines and wrinkles from dryness. Aging factors are calculated from 11 attributes of skin aging (even skin tone, skin transparency, redness, dullness, pores, roughness, firmness, wrinkles, smile lines, elasticity, fine lines).
\n14 Instrumental assessment on 32 women for 8 weeks.
\n15 Visual assessment on 32 women for 8 weeks.
\n16 Instrumental assessment on 32 women for 8 weeks.
\n17 Cumulative number of awards worldwide since the first product released in 2014 (as of December 2023).<\/p>\n","protected":false},"excerpt":{"rendered":"

Prestige skincare brand SHISEIDO is redefining skin resilience with the new ULTIMUNE Power Infusing Serum, a breakthrough in skin immunity research built on over 30 […]<\/p>\n","protected":false},"author":4,"featured_media":78249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[45,44,69,39,473,2210,15854,15852,15853,92,216],"class_list":["post-78247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beauty","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-shiseido","tag-shiseido-duty-free","tag-shiseido-ultimune","tag-shiseido-ultimune-power-infusing-serum","tag-shiseido-ultimune-power-infusing-serum-travel-retail","tag-skincare","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=78247"}],"version-history":[{"count":6,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78247\/revisions"}],"predecessor-version":[{"id":78290,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78247\/revisions\/78290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/78249"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=78247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=78247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=78247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}