{"id":78361,"date":"2025-03-03T12:25:47","date_gmt":"2025-03-03T12:25:47","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=78361"},"modified":"2025-03-03T12:25:47","modified_gmt":"2025-03-03T12:25:47","slug":"lancome-takes-over-lax-with-tech-led-genifique-skincare-experience","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lancome-takes-over-lax-with-tech-led-genifique-skincare-experience\/","title":{"rendered":"Lanc\u00f4me takes over LAX with tech-led G\u00e9nifique Skincare Experience"},"content":{"rendered":"

Lanc\u00f4me elevated the travel retail experience to new heights with an innovative takeover of Los Angeles International Airport (LAX).<\/p>\n

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Leveraging prominent screen placements throughout the airport, the brand achieved 100% traffic penetration, ensuring maximum exposure for their innovative G\u00e9nifique ultimate skincare animation.<\/p>\n

L’Or\u00e9al Travel Retail is actively embracing the ongoing beauty revolution, true to its mantra of “seize what is starting”, reshaping beauty experiences throughout the consumer journey. The innovative retail design captivated travelers with this showstopping, tech-forward activation. A giant 3D printed face immediately drew attention, while prominent displays of the new refillable G\u00e9nifique packaging, including a large dummy bottle and testers, invited passengers to discover Ultimate innovation.<\/p>\n

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\u201cThe Lanc\u00f4me G\u00e9nifique podium experience at LAX was designed to create a compelling and personalized customer journey centered around scientific skincare discovery.\u201d<\/em> said Quentin Blanchard Director of Retail Design. This groundbreaking activation provided busy
\npassengers with a personalized and innovative way to discover the re-invented power of G\u00e9nifique.<\/p>\n

This groundbreaking activation provided busy passengers with a personalized and innovative way to discover the re-invented power of G\u00e9nifique.<\/p>\n

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Born from 27 years of research in repair science, G\u00e9nifique Ultimate serum offers a dual repair action enriched with our new key ingredient Beta Glucan-CM. It has shown to help repair skin\u2019s moisture barrier and accelerate skin surface renewal. From the first use, this hydrating
\nformula kicks into action. Users with compromised skin barrier experienced 93% better skin barrier repair in 1 hour.<\/p>\n

As travellers face a unique set of skin stressors: dehydration, environmental changes, and the general wear and tear of being on the go. G\u00e9nifique provides the essential protection your skin needs with travel exclusive format available only in airports [ 100 ml, Duo Serum & full skincare routine].<\/p>\n

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Passengers were invited to engage with the experience in a dedicated consultation offering the brand most advanced skin analysis service-Skin Screen- in less than 3 minutes. With the support of this unique technology, skincare expert Julieta Chakarova provided bespoke skincare diagnoses encouraging passengers to explore a wider range of products, increasing average basket size to three or more items.<\/p>\n

To further enhance the experience and encourage continued brand discovery, participants received a generous gift with purchase (GWP) containing a complete travel-ready skincare routine. For those with time to spare, Lanc\u00f4me elevated the experience further with
\npersonalized flash facials.<\/p>\n

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This luxurious touch provided expert guidance and a moment of pampering amidst the hustle and bustle of travel.<\/p>\n

\u201cWith this animation, we mean to re-invent retailtainment in airports bringing innovative concept putting at the center our customers.\u201d<\/em> says Loubna Benzakour, Marketing Director of the brand.<\/p>\n

This innovative activation demonstrates Lanc\u00f4me’s commitment to delivering cutting-edge, personalized skincare solutions that cater to the dynamic needs of today’s consumer.<\/p>\n

The G\u00e9nifique ultimate experience at LAX sets a new benchmark in travel retail, offering busy passengers a seamless and effective way to achieve their skincare goals while on the go, concludes Martin Ortiz de Rozas, Brand General Manager.<\/p>\n

With this approach, L’Or\u00e9al Travel Retail will craft unparalleled experiences for travelers, journeys within a journey, through personalized beauty, stunning emotional connections with travellers that foster lasting engagement, capturing the future of travel retail.<\/p>\n

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Lanc\u00f4me elevated the travel retail experience to new heights with an innovative takeover of Los Angeles International Airport (LAX).<\/p>\n","protected":false},"author":4,"featured_media":78362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[15884,1903,139,2673,15212,3680],"class_list":["post-78361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-genifique-skincare","tag-loreal-travel-retail","tag-lancome","tag-lancome-duty-free","tag-lancome-genifique","tag-los-angeles-international-airport"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=78361"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78361\/revisions"}],"predecessor-version":[{"id":78375,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78361\/revisions\/78375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/78362"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=78361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=78361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=78361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}