Villars, the renowned Swiss chocolate brand, has unveiled an exciting new activation at Geneva Airport\u2019s Place Centrale in partnership with Lagard\u00e8re Travel Retail and Geneva Airport. The event, which will run between February 26 to March 25, will allow travellers the chance to immerse themselves in the tradition of authentic Swiss chocolate-making.<\/p>\n
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Visitors are invited to \u2018milk\u2019 an eye-catching full-sized cow, giving them what is literally a \u2018hands-on\u2019 opportunity to step into the shoes of a dairy farmer. With the aim of highlighting the process that goes into producing the high-quality milk that is the foundation of Villars\u2019 acclaimed chocolates, Villars hopes to inspire an appreciation for the dedication and care that goes into every step of dairy farming, showcasing the brand\u2019s commitment to using the finest ingredients in its products. Participants who play the milking the cow game will receive a complimentary Villars milk chocolate bar as a reward for their hard work.<\/p>\n
Villars will also be offering travellers a warm treat for the journey courtesy of a pop-up hot chocolate counter. Passengers can enjoy a creamy and unctuous hot chocolate, providing a comforting break from the stresses of travel.<\/p>\n
Over more than a century, Villars has earned an outstanding reputation for its premium Swiss milk chocolates, testament to the brand\u2019s heritage and dedication to excellence. This activation at Geneva Airport will spotlight Villars\u2019 best sellers among an impeccable range. The brand\u2019s DNA and identity will permeate the activation, creating an experience that memorably captures the essence of Villars.<\/p>\n","protected":false},"excerpt":{"rendered":"
Villars, the renowned Swiss chocolate brand, has unveiled an exciting new activation at Geneva Airport\u2019s Place Centrale in partnership with Lagard\u00e8re Travel Retail and Geneva […]<\/p>\n","protected":false},"author":4,"featured_media":78462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477],"tags":[119,120,69,39,1772,1544,216,12842,15045,15046],"class_list":["post-78461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-geneva-airport","tag-lagardere-travel-retail","tag-travel-retail","tag-villars","tag-villars-duty-free","tag-villars-swiss-chocolate"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=78461"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78461\/revisions"}],"predecessor-version":[{"id":78463,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78461\/revisions\/78463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/78462"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=78461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=78461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=78461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}