{"id":78666,"date":"2025-03-14T14:05:40","date_gmt":"2025-03-14T14:05:40","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=78666"},"modified":"2025-03-14T14:05:40","modified_gmt":"2025-03-14T14:05:40","slug":"lego-revs-up-with-f1-adventures-at-melbourne-sydney-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lego-revs-up-with-f1-adventures-at-melbourne-sydney-airports\/","title":{"rendered":"LEGO\u00ae revs up with F1\u00ae adventures at Melbourne & Sydney Airports"},"content":{"rendered":"

Travelers at Melbourne International Airport and Sydney International Airport can now immerse themselves in an exhilarating LEGO\u00ae F1\u00ae adventure. The LEGO Group is excited to introduce a vibrant new collection of LEGO\u00ae F1\u00ae sets, along with exclusive travel retail activities that will enhance the journey for F1\u00ae and LEGO\u00ae enthusiasts of all ages.<\/p>\n

This launch coincides with the start of the 2025 Formula 1 season in Melbourne Australia, making it the perfect time for fans to celebrate the thrill of racing.<\/strong><\/p>\n

Get ready for an adrenaline-fueled F1 experience as we bring the thrill of the track to the skies!
\nBuilding on the successful animation at Melbourne International in 2024, LEGO Travel Retail is stepping it up further with TWO concurrent animations – thanks to the partnership with Heinemann Oceania & Lotte Oceania Duty Free. Both locations will feature a wide range of LEGO\u00ae F1\u00ae cars, from everyday models to F1 race cars, providing an exciting atmosphere for car enthusiasts of all ages.<\/p>\n

\"\"

Interactive Phygital Experience<\/strong><\/p>\n

The activation at Sydney International Airport will also feature a groundbreaking phygital experience, the first of its kind for LEGO Group in Travel Retail. This innovative activity allows travellers\u2014both kids and adults\u2014to engage in friendly racing competitions by “pedalling hard” to power their LEGO\u00ae F1\u00ae vehicles. This fun and interactive element not only provides entertainment but also offers a great way to expend some energy before boarding a flight.<\/p>\n

\"\"

\"\"

For the first time ever, all ten F1\u00ae teams will be represented across The LEGO Group’s product portfolio, including LEGO Speed Champions, LEGO City and LEGO DUPLO\u00ae. This collaboration brings the excitement and intricate details of Formula 1\u00ae racing to life through the creative world of LEGO play. From realistic recreations of iconic cars to interactive pit stop scenarios, the sets offer something for everyone across ages and interests, whether you’re a seasoned motorsport enthusiast or a budding LEGO builder.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Travelers at Melbourne International Airport and Sydney International Airport can now immerse themselves in an exhilarating LEGO\u00ae F1\u00ae adventure. The LEGO Group is excited to […]<\/p>\n","protected":false},"author":3,"featured_media":78670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7100],"tags":[69,2337,169,10274,1615,7425,478,216],"class_list":["post-78666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-toys-gifts","tag-duty-free","tag-f1","tag-heinemann","tag-lego","tag-lotte-duty-free","tag-melbourne","tag-sydney","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=78666"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78666\/revisions"}],"predecessor-version":[{"id":78671,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78666\/revisions\/78671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/78670"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=78666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=78666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=78666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}