{"id":78858,"date":"2025-03-25T16:38:24","date_gmt":"2025-03-25T16:38:24","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=78858"},"modified":"2025-03-25T16:38:24","modified_gmt":"2025-03-25T16:38:24","slug":"bruichladdich-reveals-duty-free-exclusive-organic-barley-expression","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bruichladdich-reveals-duty-free-exclusive-organic-barley-expression\/","title":{"rendered":"Bruichladdich reveals duty-free exclusive Organic Barley expression"},"content":{"rendered":"

The travel retail exclusive single malt whisky makes its global debut this month\u00a0at Singapore Changi Airport as part of the pioneering Changi 1st initiative.<\/p>\n

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Bruichladdich Distillery Company has unveiled a new global travel retail exclusive single malt whisky: Bruichladdich Organic Barley 16 Aged Years. Following on from the success of last year\u2019s \u2018Not Your Classic Whisky\u2019 activation programme for The Bruichladdich Twenty One and The Classic Laddie Sherry Cask Edition, the latest expression from the progressive Islay-based distillery made its channel debut earlier this month in Singapore Changi Airport, in partnership with LOTTE DUTY FREE Singapore, as part of a two-month exclusive listing period.<\/p>\n

The Singapore Changi debut will be followed by a roll-out to key airports in global travel retail, supported by an ambitious promotional programme that will also highlight the wider Bruichladdich portfolio. Impactful activations are planned for locations including Copenhagen, Frankfurt, London, Glasgow, the Middle East and India, among others.<\/p>\n

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\u2018Not Your Classic\u2019 activation<\/strong><\/p>\n

Incorporating Bruichladdich\u2019s \u2018Not Your Classic\u2019 campaign concept and visuals, for maximum impact, the Changi activation features colourful shades of bright aqua and orange \u2013 plus a life-size model of a sheep, to evoke Bruichladdich\u2019s Islay island heritage.<\/p>\n

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Key elements include an impactful Bruichladdich Tasting Bar pop-up. Specialist brand ambassadors are on hand to invite travellers to sample the Bruichladdich portfolio of single malt Scotch whiskies through complimentary tastings. In addition to the new Bruichladdich Organic Barley 16 Aged Years expression, Changi travellers can also discover the complete Bruichladdich GTR exclusive range \u2013 including the Classic Laddie Sherry Cask Edition, 21 Aged Years, and the Micro Provenance Cask, which is exclusive to Singapore Changi Airport \u2013 as well as the brand\u2019s signature peated range, including Port Charlotte and Octomore.<\/p>\n

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Experiential merchandising displays highlight the story of the different whiskies, spotlighting both the tasting notes and the exclusivity of the offer. Aligning with the \u2018Not Your Classic\u2019 positioning, travellers can also play a fun, interactive \u2018Not Your Classic\u2019 Jumping Game, whereby they use their voices (rather than traditional arcade game controls) to direct a series of jumping sheep \u2013 and learn about the key whisky features in the process.<\/p>\n

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\u201cWe are delighted to partner with R\u00e9my Cointreau to introduce the Bruichladdich Organic Barley 16 Aged Years as a Changi 1st exclusive,\u201d<\/em> commented LOTTE DUTY FREE Singapore Managing Director Jeff Jeong Soongyu. \u201cThis world-first launch brings travellers a whisky with true character. Bruichladdich\u2019s focus on provenance and quality speaks to today\u2019s discerning consumers, and we\u2019re pleased that LOTTE DUTY FREE Singapore is the first to offer this exceptional release.\u201d<\/em><\/p>\n

Reconnecting land and dram<\/strong><\/p>\n

Delivering extraordinary flavour, the 16 year old, unpeated single malt whisky has been distilled using 100% organically grown malting barley. Cultivated and harvested at Mid Coul Farm, Inverness, Scotland, the barley is grown without the use of artificial fertilisers or pesticides, reducing agrochemical inputs and supporting healthy soils.<\/p>\n

A farming partnership which spans over two decades, the B Corp-certified distillery began working with Mid Coul Farm to grow organic barley in 2003. Passionate about seeking unparalleled flavour and traceability, while also championing sustainable agriculture, the latest release showcases Bruichladdich\u2019s long-term commitment to reconnect land and dram.<\/p>\n

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\u201cWe\u2019re passionate about creating the most thought-provoking spirits, and that starts with our essential raw ingredients,\u201d noted Bruichladdich Distillery Head Distiller Adam Hannett. \u201cGreat consideration is given to the type of barley varietals we distil, as well as where and how the grain is grown. With a complex and nuanced flavour profile, organic malting barley is a great example of a naturally grown cereal which not only tastes incredible but has long-term environmental benefits.\u201d<\/em><\/p>\n

Fully traceable from farm to glass, the Organic Barley 16 Aged Years has spent its entire maturation life on Islay. 100% bourbon cask matured, the ex-American oak adds smooth vanilla cream and subtle wood spices to the final single malt whisky, beautifully complementing \u2013 but never overpowering \u2013 the clean, cereal-forward spirit.<\/p>\n

Purity and provenance<\/strong><\/p>\n

\u201cThe clarity of flavour from the organically grown malting barley is quite remarkable,\u201d<\/em> continued Hannett. \u201cFree from chemical intervention, the barley is the purest expression of its terroir, shaped by its geographical location, climate and the soil it has grown in. It\u2019s a delicate balancing act to ensure that the influence of the cask doesn\u2019t dominate the overall flavour, and this expression lets the unctuous, rich cereal-forward notes of the organic barley shine.\u201d<\/em><\/p>\n

Bottled at 50% ABV, Bruichladdich Organic Barley 16 Aged Years is a light and vibrant single malt whisky. A medley of tropical fruits open on the nose, with pineapple, peach and apricot jam. The ex-American oak adds to the smooth and rounded texture on the palate, with the organic barley coming to the fore with notes of malt sugar, warm straw and sweet toffee popcorn.<\/p>\n

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Beyond the malting barley alone, every aspect of Bruichladdich Organic Barley 16 Aged Years adheres to the highest standards of organic certification. Each step of the process \u2013 from the specific farm that cultivates the grain and the logistics of transporting the barley to Islay, to the fermentation, distillation, maturation and final bottling \u2013 is inspected and certified by the Biodynamic Association.<\/p>\n

This latest release from Bruichladdich joins the brand\u2019s exclusive traveller\u2019s range, which includes The Classic Laddie Sherry Cask Edition and The Bruichladdich Twenty One.<\/p>\n

\u201cI\u2019m very proud of this exciting new addition to our travel retail exclusive portfolio,\u201d<\/em> commented R\u00e9my Cointreau CEO Global Travel Retail Fida Bou Chabke. \u201cSustainably farmed, using no artificial fertilisers, agrochemicals or pesticides, Bruichladdich Organic Barley 16 Aged Years showcases the brand\u2019s commitment to terroir and barley exploration. I\u2019m delighted to once again be partnering with LOTTE DUTY FREE Singapore and Singapore Changi to offer our travelling consumers the first opportunity to experience this very special release.<\/em><\/p>\n

\u201cBruichladdich Organic Barley 16 Aged Years is an exceptional single malt that embodies the essence of Islay, and the distillery\u2019s dedication to producing spirits that are pure, authentic, and respectful of the land they are born from. We know that travellers are increasingly seeking out brands that offer creativity, craftsmanship and meaningful consumption moments. This new GTR-exclusive expression perfectly captures Bruichladdich\u2019s unwavering dedication to transparency, traceability and uncompromising quality.\u201d<\/em><\/p>\n

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The travel retail exclusive single malt whisky makes its global debut this month\u00a0at Singapore Changi Airport as part of the pioneering Changi 1st initiative.<\/p>\n","protected":false},"author":4,"featured_media":78865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[10744,10746,10742,15998,15999,69,39,11839,3117,857,216],"class_list":["post-78858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-bruichladdich-distillery","tag-bruichladdich-duty-free","tag-bruichladdich-octomore","tag-bruichladdich-organic-barley-16-aged-years","tag-bruichladdich-port-charlotte","tag-duty-free","tag-dutyfree","tag-lotte-duty-free-singapore","tag-remy-cointreau","tag-singapore-changi-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=78858"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78858\/revisions"}],"predecessor-version":[{"id":78922,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78858\/revisions\/78922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/78865"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=78858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=78858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=78858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}