{"id":78869,"date":"2025-03-25T16:45:10","date_gmt":"2025-03-25T16:45:10","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=78869"},"modified":"2025-03-25T16:45:10","modified_gmt":"2025-03-25T16:45:10","slug":"hennessy-opens-largest-house-of-hennessy-boutique-with-china-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/hennessy-opens-largest-house-of-hennessy-boutique-with-china-duty-free\/","title":{"rendered":"HENNESSY opens largest House of Hennessy boutique with China Duty Free"},"content":{"rendered":"<p>Hennessy, in collaboration with China Duty Free Group (CDFG), announced the grand opening of the largest ever House of Hennessy boutique at the Sanya International Duty-Free Shopping Complex, Hall A L1.<\/p>\n<p><!--more--><\/p>\n<p>Spanning an impressive 308 square metres, the boutique draws inspiration from the Maison\u2019s heritage, blending timeless craftsmanship with artistry. Every detail of its design reflects authenticity: the retail concept takes its cue from Pierre de Segonzac stone, which evokes Cognac\u2019s iconic architecture; a charred oak facade honours the barrels integral to Hennessy\u2019s craft; and the flooring reflects a seamless connection between the Maison\u2019s legacy and the breathtaking landscape of Haitang Bay, paying homage to the original cellar floors of Maison Hennessy that have long served as a timeless symbol of its heritage. Together, these elements create an environment where every drop is an odyssey.<\/p>\n<p><strong>A World-class Cognac Collection<\/strong><\/p>\n<p>The House of Hennessy offers an unparalleled range of cognacs, from the harmonious V.S.O.P to the iconic James Hennessy, Hennessy X.O and the Hennessy X.X.O. Rare and limited editions, including Paradis and Richard Hennessy, further distinguish this premium selection. Dedicated spaces like the Paradis Area spotlight the Maison\u2019s latest campaigns, while the \u2018Editions Rares\u2019 section showcases its most prestigious references, inviting guests to explore the pinnacle of craftsmanship. Adding to the dynamic retail experience, the animation area will be constantly refreshed with limited edition product launches and engaging campaigns, ensuring excitement for both first-time shoppers and returning customers.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/2-Edition-Rares.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/2-Edition-Rares.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/2-Edition-Rares-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/2-Edition-Rares-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/2-Edition-Rares.jpg\" class=\"alignnone size-full wp-image-78871 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-78871\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/2-Edition-Rares.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/2-Edition-Rares.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/2-Edition-Rares-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/2-Edition-Rares-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Immersive Experiences And Bespoke Services<\/strong><\/p>\n<p><strong>Senses of Hennessy<\/strong> &#8211; At the core of the boutique is a suite of experiences designed to deepen engagement with the Maison. The \u2018Senses of Hennessy\u2019 journey\u2014 making its debut in China\u2014immerses visitors in a sensory exploration of the cognac portfolio through sight, sound, scent, and touch. This innovative technology personalises the introduction to the Maison\u2019s offerings, creating a memorable experience.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/3-Senses-of-Hennessy.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/3-Senses-of-Hennessy.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/3-Senses-of-Hennessy-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/3-Senses-of-Hennessy-480x719.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/3-Senses-of-Hennessy.jpg\" class=\"alignnone size-full wp-image-78872 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-78872\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/3-Senses-of-Hennessy.jpg\" alt=\"\" width=\"600\" height=\"899\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/3-Senses-of-Hennessy.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/3-Senses-of-Hennessy-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/3-Senses-of-Hennessy-480x719.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Hennessy Hands<\/strong> &#8211; The Atelier offers bespoke services, including \u2018Hennessy Hands,\u2019 which personalises leather bottle accessories inspired by barrel hoops, engraved with initials in silver, gold, or bronze.<\/p>\n<p><strong>Art of Gifting<\/strong> &#8211; The \u2018Art of Gifting\u2019 service allows consumers to create keepsakes that celebrate Hainan\u2019s landmarks, merging thoughtful design with local culture.<\/p>\n<p><strong>Mixology Atelier<\/strong> &#8211; A tasting bar at the heart of the boutique provides a cocktail menu featuring signature Hennessy cocktails as well as special Hainan-style cocktail creations that are exclusive to this flagship store.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/4-Tasting-Bar.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/4-Tasting-Bar.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/4-Tasting-Bar-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/4-Tasting-Bar-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/4-Tasting-Bar.jpg\" class=\"alignnone size-full wp-image-78873 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-78873\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/4-Tasting-Bar.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/4-Tasting-Bar.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/4-Tasting-Bar-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/4-Tasting-Bar-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Very Important Client (VIC) Service<\/strong> &#8211; The VIC room offers an elevated experience further, hosting intimate and curated masterclasses where guests can refine their palates and expand their understanding of Hennessy\u2019s craftsmanship.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/5-VIC-Room.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/5-VIC-Room.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/5-VIC-Room-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/5-VIC-Room-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/5-VIC-Room.jpg\" class=\"alignnone size-full wp-image-78874 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-78874\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/5-VIC-Room.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/5-VIC-Room.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/5-VIC-Room-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/5-VIC-Room-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Meanwhile, the VIC room is open to a select few for the special tasting session of The Privileged Moment, offering an unforgettable immersive journey in appreciating Hennessy Paradis. Customers can use the Mini Program to book the tasting experience.<\/p>\n<p><strong>A Journey Of Discovery For The Discerning Consumer<\/strong><\/p>\n<p>The House of Hennessy in Hainan represents a powerful\u00a0collaboration between Hennessy and CDFG,\u00a0embodying their shared vision to redefine luxury retail.\u00a0\u00a0This House of Hennessy flagship store is more than a\u00a0boutique; it is a destination where heritage, innovation,\u00a0and exclusivity converge, inviting travellers to immerse\u00a0themselves in the Maison\u2019s legacy.<\/p>\n<p><strong>Soft Opening Of New House Of Hennessy<\/strong><\/p>\n<p>On 25 January 2025, Mo\u00ebt Hennessy Travel Retail executives and CDFG representatives gathered for an exclusive preview of the new House of Hennessy at Haitang Bay. Attendees enjoyed an intimate cocktail tasting and a guided tour of the boutique, marking the beginning of this exceptional retail experience.<\/p>\n<p>Managing Director Global Travel Retail at Mo\u00ebt Hennessy, Leonardo Ferracina commented:<em> \u201cAt our new Hennessy boutique, we are dedicated to crafting an enjoyable and memorable journey for every visitor. As Hennessy is deeply rooted in the local community, our boutique reflects this connection through a curated experience that engages all five senses.&#8221;<\/em><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/6-Soft-opening.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/6-Soft-opening.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/6-Soft-opening-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/6-Soft-opening-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/6-Soft-opening.jpg\" class=\"alignnone size-full wp-image-78875 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-78875\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/6-Soft-opening.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/6-Soft-opening.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/6-Soft-opening-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/03\/6-Soft-opening-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hennessy, in collaboration with China Duty Free Group (CDFG), announced the grand opening of the largest ever House of Hennessy boutique at the Sanya International [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":78870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[8867,5877,79,69,39,2326,7270,13906,12731,16000,7271,12730,8868,216],"class_list":["post-78869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-cdfg","tag-china-duty-free-group","tag-cognac","tag-duty-free","tag-dutyfree","tag-hennessy-duty-free","tag-hennessy-x-o","tag-hennessy-x-x-o","tag-house-of-hennessy","tag-house-of-hennessy-boutique","tag-james-hennessy","tag-moet-hennessy-travel-retail","tag-sanya-international-duty-free-shopping-complex","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=78869"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78869\/revisions"}],"predecessor-version":[{"id":78926,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/78869\/revisions\/78926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/78870"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=78869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=78869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=78869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}