{"id":79144,"date":"2025-04-02T11:44:56","date_gmt":"2025-04-02T10:44:56","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=79144"},"modified":"2025-04-02T11:44:56","modified_gmt":"2025-04-02T10:44:56","slug":"makers-mark-celebrates-latest-limited-edition-city-series-launch-at-new-york-jfk","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/makers-mark-celebrates-latest-limited-edition-city-series-launch-at-new-york-jfk\/","title":{"rendered":"MAKER\u2019S MARK celebrates latest limited edition City Series launch at New York JFK"},"content":{"rendered":"

Suntory Global Spirits has partnered with DFS Group to create a high-profile experiential activation space at Terminal 4 at New York\u2019s John F. Kennedy International Airport to showcase Maker\u2019s Mark, the iconic Kentucky Bourbon.<\/p>\n

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As the busiest airport in North America for international travel, JFK is the perfect showcase to highlight the company\u2019s commitment to Travel Retail, while celebrating Maker\u2019s Mark\u2019s limited-edition Wood Finishing City Series New York expression, available exclusively at the JFK Terminal 4 activation.<\/strong><\/p>\n

To celebrate the launch of the expression, Maker\u2019s Mark has created a large-scale activation for travellers passing through JFK Terminal 4, which is open from April through September 2025. Designed to pique the interest of whisky enthusiasts in an unconventional way, the pop-up will engage visitors with Maker’s Mark brand experiences and showcase a range of Maker’s Mark expressions, including Maker’s Mark 46, Maker’s Mark 101, and the 2024 release of Cellar Aged. During peak travel times, Maker\u2019s Mark will serve its signature Gold Rush cocktail – available for Legal Drinking Age (LDA)-compliant travellers. To further elevate the shopping experience, with a qualifying purchase, travellers will receive a branded gift with purchase from a selection including a duffel bag and screen-printed NYC tote bag.<\/p>\n

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“Engaging retail experiences like this reinforce how Maker’s Mark is unique in its uncompromising commitment to excellent bourbon, as well as the personal and unconventional ways we communicate to consumers,”<\/em> said Chloe Lloyd-Jones, Vice President, Global Marketing, Maker\u2019s Mark.<\/p>\n

Ashish Gandham, Managing Director, Global Travel Retail (GTR) continued: \u201cWe\u2019re excited to unlock new opportunities that bring our Suntory Global Spirits brands to life, including Maker\u2019s Mark, and engaging new whisky drinkers and travellers from around the world.”<\/em><\/p>\n

The prominent T4 location is perfect for celebrating the sense of place that underpins the concept of this limited-edition release. Designed to drive footfall, conversion and trade-up, the pop-up features eye-catching visuals at the entrance, highlighting the Wood Finishing City Series New York expression and its exclusivity to JFK.<\/p>\n

Daniel Licari, Senior Director of Merchandising, DFS Group, remarked: “The Maker\u2019s Mark shop-in-shop embodies the strength and vision of our partnership with Suntory Global Spirits. With the continued growth of premium American whiskey, we\u2019re excited to showcase Maker\u2019s Mark and the in-store exclusive Maker\u2019s Mark Wood Finishing City Series \u2013 New York expression. We are grateful to Ashish Gandham, Managing Director GTR, and the Suntory team for their trust and collaboration as we embark on this journey together at JFK Airport T4.\u201d<\/em><\/p>\n

The Maker\u2019s Mark Wood Finishing City Series is a GTR-exclusive collection that captures the unique character of some of the world\u2019s most dynamic cities including Sydney, Frankfurt and Singapore. The series is an extension of the brand\u2019s beloved Wood Finishing Series, which uses an innovative wood stave-finishing technique to enhance distinctive characteristics already present in Maker\u2019s Mark Classic.<\/p>\n

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“This City Series presents a Maker’s Mark expression that’s both bold and inviting,\u201d<\/em> said Beth Buckner, lead blender, Maker\u2019s Mark. \u201cDark chocolate and warm baking spices create a complex profile that has character and leaves a lasting impression \u2013 much like the people, cocktails and culinary scene in New York City.”<\/em><\/p>\n

The Wood Finishing City Series New York expression is bottled at cask strength and features layers of oak, spice and dark chocolate, with a long, rich finish.<\/p>\n

For more information, please visit www.makersmark.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Suntory Global Spirits has partnered with DFS Group to create a high-profile experiential activation space at Terminal 4 at New York\u2019s John F. Kennedy International […]<\/p>\n","protected":false},"author":4,"featured_media":79147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7097],"tags":[576,69,39,4665,10832,2947,13337,16049,14503,216],"class_list":["post-79144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-dfs-group","tag-duty-free","tag-dutyfree","tag-john-f-kennedy-international-airport","tag-kentucky-bourbon","tag-makers-mark","tag-makers-mark-duty-free","tag-makers-mark-wood-finishing-city-series-new-york-expression","tag-suntory-global-spirits","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=79144"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79144\/revisions"}],"predecessor-version":[{"id":79164,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79144\/revisions\/79164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/79147"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=79144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=79144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=79144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}