{"id":79289,"date":"2025-04-08T13:03:44","date_gmt":"2025-04-08T12:03:44","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=79289"},"modified":"2025-04-08T13:03:44","modified_gmt":"2025-04-08T12:03:44","slug":"hendricks-gin-wows-travellers-with-duty-free-exclusive-sunspell-edition","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/hendricks-gin-wows-travellers-with-duty-free-exclusive-sunspell-edition\/","title":{"rendered":"Hendrick\u2019s Gin wows travellers with duty-free exclusive Sunspell edition"},"content":{"rendered":"

Hendrick\u2019s Gin unveils a captivating series of retail experiences celebrating the latest limited release from the Cabinet of Curiosities: Global Travel Retail-exclusive Hendrick\u2019s Sunspell.<\/p>\n

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Hendrick\u2019s Gin unveils a new series of sunset-inspired activations celebrating the launch of travel retail exclusive Hendrick\u2019s Sunspell Gin. The campaign debuted in March at a number of airports worldwide \u2013 including London Heathrow, Singapore and Sydney \u2013 with its magic set to unfold over the coming months in several others including Dubai, New York JFK and in an all-star immersive pop-up at Amsterdam Schiphol.<\/p>\n

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The latest travel retail-exclusive addition to the Hendrick\u2019s Cabinet of Curiosities was officially unveiled by Master Distiller, Lesley Gracie, at the TFWA World Exhibition 2024, launching globally shortly afterwards. Inspired by the spectacular sunset behind the mystical island of Ailsa Craig, on the South Ayrshire coast of Scotland, the captivating story behind Hendrick\u2019s Sunspell will be revealed to adult adventurers traveling through key airports worldwide, drawing them in to the magic of the sunset and all the feelings it evokes.<\/p>\n

Designed to ignite curiosity and spark engagement, each immersive activation blends storytelling and theatre in a multi-sensory experience. Guests are invited into an enchanting desert nights-inspired setting to discover the newest Hendrick\u2019s expression, immersing them in the warm hues, hypnotic charm, and ephemeral beauty of \u2018Magic\u2019 hour \u2014the very essence that inspired this remarkable limited-edition gin.<\/p>\n

At Amsterdam Schiphol, a month-long pop-up, created and produced by London-based creative Agency Space UK, takes centre stage from April 1st. The eye-catching installation features a whimsical, larger-than-life animated sun, its interactive gaze mystically overlooking visitors as they explore the stand. Guests can taste a complimentary Sunspell & Tonic, served by expert brand ambassadors who unravel the enchanting tale of Sunspell, and \u2018a sunset so gorgeous you can almost taste it.\u2019<\/p>\n

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Enhancing the experience, the Sunset Mesmeriser invites guests to step into \u2018Magic\u2019 hour. The display showcases a selection of the most breathtaking sunsets from across the globe, from the peaks of the Alps to the shores of the Indian Ocean, and the ethereal sounds that go along with them.<\/p>\n

The Scent Station educates passengers on the harmonious spices and warm citrus botanicals used in Hendrick\u2019s Sunspell, taking them on an aromatic journey that ends with the all-important, signature cucumber and rose infusion. Meanwhile, just like monthly horoscopes, the Sunset Aura Orb provides Sunspell aura readings, inspired by the power of the sunset. The readings can be captured by travellers forever via a QR code \u2013 creating a charming digital takeaway for every journey.<\/p>\n

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To complete the unforgettable shopping experience, Hendrick\u2019s Gin offers each customer who makes a purchase a pair of stylish sunglasses to wear at any future magical sunsets they may encounter. Offered in two sunset-inspired colours with either pink or orange lenses, the glasses pair perfectly with a curious Sunspell & Tonic at \u2018Magic\u2019 hour. An exclusive gift bag is also offered with every bottle purchased.<\/p>\n

William Grant & Sons\u2019 Head of Marketing GTR, Gwilym Cooke highlights the brand\u2019s commitment to innovation in travel retail.<\/p>\n

\u201cThere is no denying that this eye-catching Magic of Sunset campaign can stop travelling consumers in their tracks,\u201d<\/em> he says. \u201cIt encourages interaction and engagement with a touch of theatre and offers the all-important Sunspell tasting.<\/em><\/p>\n

\u201cWe believe there is significant potential to increase conversion in the global travel retail market by addressing shoppers\u2019 demand for new products from trusted brands and offering a travel retail exclusive is one of the top drivers of purchase. Our goal is to deliver a story-led gin with an intriguing flavour that is undeniably Hendrick\u2019s\u2014a perfect addition to the Cabinet of Curiosities.<\/em><\/p>\n

\u201cThis is also the perfect opportunity for us to collaborate closely with our partners on immersive brand experiences. Hendrick\u2019s Gin\u2019s universe lends itself beautifully to high-profile, engaging activations, and Sunspell is no exception. With its vivid colours and enchanting concept, it captures the wonder, and delight that define the Hendrick\u2019s world.\u201d<\/em><\/p>\n

Judith Klein, Key Account Manager at Schiphol Media, adds \u201cWe are proud to welcome Hendrick’s Sunspell Gin to Schiphol. Few brands create such imaginative and immersive experiences. It is a fitting match for the spirit of travel, and we are grateful to bring a touch of this magic to our passengers\u2019 journey.\u201d<\/em><\/p>\n

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Hendrick\u2019s Gin unveils a captivating series of retail experiences celebrating the latest limited release from the Cabinet of Curiosities: Global Travel Retail-exclusive Hendrick\u2019s Sunspell.<\/p>\n","protected":false},"author":4,"featured_media":79293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7099,7097],"tags":[8318,69,39,76,1066,4479,16080,16081,216,1539],"class_list":["post-79289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-amsterdam-schiphol-airport","tag-duty-free","tag-dutyfree","tag-gin","tag-hendricks-gin","tag-hendricks-gin-duty-free","tag-hendricks-cabinet-of-curiosities","tag-hendricks-sunspell-gin","tag-travel-retail","tag-william-grant-sons"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=79289"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79289\/revisions"}],"predecessor-version":[{"id":79344,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79289\/revisions\/79344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/79293"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=79289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=79289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=79289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}