{"id":79367,"date":"2025-04-10T10:46:26","date_gmt":"2025-04-10T09:46:26","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=79367"},"modified":"2025-04-10T10:46:26","modified_gmt":"2025-04-10T09:46:26","slug":"harry-potter-confectionery-launches-in-duty-free-at-milan-malpensa-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/harry-potter-confectionery-launches-in-duty-free-at-milan-malpensa-airport\/","title":{"rendered":"Harry Potter confectionery launches in duty-free at Milan Malpensa Airport"},"content":{"rendered":"

Witor\u2019s, the Italian chocolate specialist has collaborated with Warner Bros for the launch of a new Harry Potter confectionery line, that makes its debut in travel retail exclusively with Avolta at Milan Malpensa Airport, Terminal 1.<\/p>\n


\nThe Harry Potter collaboration started on 7 March and offers a huge opportunity for Witor\u2019s: the franchise has made around $9.58 billion in worldwide box office revenue and is the fifth highest-grossing film franchise in history. The Harry Potter brand is estimated to be worth around $25 billion, while the series of seven Harry Potter books have sold more than 600 million copies worldwide, making it the best-selling book series in history.<\/strong><\/p>\n

The new licensing partnership sees Witor\u2019s, well known for its Italian art of chocolate making, collaborate with Warner Bros for the Harry Potter confectionery line. Witor\u2019s presents an assortment of original recipes featuring premium ingredients \u2013 from cookies to caramel and certified Fairtrade cocoa and crafted using original moulds customised for licensing. The collection includes premium chocolates and biscuits packaged in collectible tins that are perfect for gifting to all the family. Each product in the collection relates to key themes or locations from the Harry Potter movies, for example the Golden Snitch tin relates to the game of Quidditch introduced in Harry Potter and the Philosopher’s Stone and its golden snitch ball.<\/p>\n

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\u201cWe are delighted to be launching our new Harry Potter range with Warner Bros in partnership with Avolta. To kick off the global campaign in Milan, is very important for Witor\u2019s. Together we are celebrating Witor\u2019s creativity and Italian craftsmanship alongside the worldwide appeal of Harry Potter,\u201d<\/em> said Timur Hatipoglu, Chief Commercial Officer for International Markets, Witor\u2019s.<\/p>\n

\u201cWitor\u2019s has high expectations for this exciting new collaboration with Harry Potter, a global icon with 20+ years history in licensing and entertainment. We are planning a global roll out with Avolta and our hope is for a long-term success of the Harry Potter and Warner Bros collaboration in the safe hands of Witor\u2019s and its history of confectionery expertise,\u201d<\/em> added CEO Jean-Valery Raffard, Witor\u2019s.<\/p>\n

Witor\u2019s has worked closely with Avolta to provide an immersive and entertainment-driven Harry Potter gondola design, which is being installed in Milan Malpensa Terminal 1. The Harry Potter branded retail gondolas are either 1sqm or 2sqm and take their inspiration from the movie franchise\u2019s famous Kings Cross Station, platform 9 \u00be scenes; while the chocolate and biscuit products feature themes such as Hogwarts, quidditch, jumping frogs and magic spells.<\/p>\n

The Harry Potter x Witor\u2019s product range includes four SKUs: Ticket to Hogwarts half-meter chocolate box; Golden Snitch cylinder tin of golden balls; Hogwarts Houses tablets carry case; Hogwarts Tin Box Collector with three product variants. Prices are between \u20ac13.90 and \u20ac34.90.<\/p>\n

\u201cThe Witor\u2019s team has been working in close collaboration with Avolta\u2019s category management team to deliver a range of Harry Potter confectionery products that aren\u2019t available on domestic market and are showcased with a bespoke retail execution in store. We are happy about the outcome and looking forward to seeing the customer response. We are always looking at new and innovative ways of increasing customer engagement,\u201d<\/em> said Philippe Moryl, Avolta\u2019s Global Head of Category for Confectionery, Souvenirs and Toys.<\/p>\n

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Witor\u2019s, the Italian chocolate specialist has collaborated with Warner Bros for the launch of a new Harry Potter confectionery line, that makes its debut in […]<\/p>\n","protected":false},"author":4,"featured_media":79375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,7088,1,477,7093,7100],"tags":[13486,119,120,69,39,16102,7979,216,6625,16105,16104,16103],"class_list":["post-79367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-toys-gifts","tag-avolta","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-harry-potter-confectionery","tag-milan-malpensa-airport","tag-travel-retail","tag-warner-bros","tag-witors-chocolate","tag-witors-duty-free","tag-witors-italian-chocolate"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=79367"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79367\/revisions"}],"predecessor-version":[{"id":79384,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79367\/revisions\/79384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/79375"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=79367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=79367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=79367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}