{"id":79645,"date":"2025-04-22T10:32:27","date_gmt":"2025-04-22T09:32:27","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=79645"},"modified":"2025-05-06T11:47:16","modified_gmt":"2025-05-06T10:47:16","slug":"loackers-centenary-celebrations-continue-with-chocolaterie-roll-out-in-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loackers-centenary-celebrations-continue-with-chocolaterie-roll-out-in-duty-free\/","title":{"rendered":"Loacker\u2019s centenary celebrations continue with Chocolaterie roll-out in duty-free"},"content":{"rendered":"

Loacker will present its new Chocolaterie line to travel retail partners and visitors in the Asia Pacific region for the first time, at the forthcoming TFWA Tax Free World Exhibition & Conference in Singapore. The collection, which was previewed at last year\u2019s TFWA Cannes show, spearheads the new launches and activity programme created to celebrate the South Tyrolean confectionery company\u2019s 100th anniversary.<\/p>\n


\nThis milestone was marked in early February with a special celebration in Bolzano, Italy, attended by business partners and media from all over the world. A further centenary celebration will take place during the Singapore show.<\/p>\n

Showcasing the new Chocolaterie line<\/strong><\/p>\n

Perfect for wafer and chocolate enthusiasts, Loacker\u2019s new Chocolaterie line combines the irresistible crunchiness of wafer and smooth Loacker creams with a delicious chocolate coating. There are three chocolate flavours available \u2013 Milk, Dark and White, with cream fillings to match \u2013 to appeal to different traveller palates. Perfect for travel retail, the versatile 9.5g x 12 (114g) 114g format will spotlighted to buyers at the Singapore show.<\/p>\n

\u201cI\u2019m very excited to introduce this new Chocolaterie collection to buyers in the Asia Pacific region,\u201d<\/em> commented Loacker Head of Travel Retail and Duty Free Juan Miguel Cabrera. \u201cI\u2019m confident this range will allow us to grow and develop the under-leveraged wafer category in GTR.<\/em><\/p>\n

\u201cChocolaterie is such a versatile collection, marrying a moment of pure goodness with a light and balanced snack, aligning with our brand\u2019s philosophy \u2013 and our commitment to celebrating our first centenary by laying the foundations for another 100 years of good and natural choices.\u201d<\/em><\/p>\n

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100 years of history<\/strong><\/p>\n

Loacker\u2019s story began back in 1925, when Alfons Loacker bought the pastry shop in Bolzano where he\u2019d apprenticed as a teenager, going on to create the first \u2018Bolzano wafer\u2019. 100 years later that tasty, wafer-thin and crunchy snack, filled with its signature creams, has become the symbol of a global brand active in over 100 countries, and one that is among the leaders of the confectionery wafer and chocolate speciality sector.<\/p>\n

To mark its 100th anniversary, Loacker has created a new \u2018Goodness is a rebel\u2019s choice\u2019 platform, featuring the centenary\u2019s slogan, and incorporating different projects and initiatives to mark the milestone celebration. This new communication campaign focuses on the brand\u2019s two pillars: rebelling against taking shortcuts \u2013 the company\u2019s expertise has been to always produce its products the best way, like in the past \u2013 and the benefit of these choices \u2013 the clean air, high quality ingredients and certified supply chain which have been yielding unmistakeable wholesome natural goodness for a century.<\/p>\n

In addition, new celebratory packaging has been created for Loacker\u2019s iconic products, which also highlights the centenary holiday competition that has been created in collaboration with Lonely Planet.<\/p>\n

Cabrera noted: \u201cThis year we have significantly extended our global reach through a new partnership with Avolta covering Latin America, meaning our delicious wafer portfolio is now available in key airport locations across the region, including S\u00e3o Paulo, Buenos Aires, Santiago and Rio de Janeiro, bringing a taste of the Alps to travellers throughout this territory.\u201d<\/em><\/p>\n

He concluded: \u201cThis exciting development coincides with the recent refurbishment of our retail spaces in Kuala Lumpur International Airport Terminal 1, which showcases our latest innovative merchandising and POS materials. Finally in April, we partnered with China Duty Free Group to celebrate our 100th anniversary in Hainan with a series of high-profile activations and promotions \u2013 all of which underlines our commitment to further expanding our footprint in Asia Pacific, and leveraging the potential this region represents.”<\/em><\/p>\n

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Loacker will present its new Chocolaterie line to travel retail partners and visitors in the Asia Pacific region for the first time, at the forthcoming […]<\/p>\n","protected":false},"author":4,"featured_media":79649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477,7093,7100],"tags":[13486,119,120,69,39,15120,15123,15121,15122,216],"class_list":["post-79645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-toys-gifts","tag-avolta","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-loacker","tag-loacker-chocolaterie-collection","tag-loacker-duty-free","tag-loacker-travel-retail","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=79645"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79645\/revisions"}],"predecessor-version":[{"id":79943,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79645\/revisions\/79943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/79649"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=79645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=79645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=79645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}