{"id":79667,"date":"2025-04-22T11:05:00","date_gmt":"2025-04-22T10:05:00","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=79667"},"modified":"2025-04-22T11:05:00","modified_gmt":"2025-04-22T10:05:00","slug":"beyonces-sirdavis-whisky-launches-exclusively-at-heathrows-world-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/beyonces-sirdavis-whisky-launches-exclusively-at-heathrows-world-duty-free\/","title":{"rendered":"Beyonc\u00e9’s SIRDAVIS WHISKY launches exclusively at Heathrow’s World Duty Free"},"content":{"rendered":"

SirDavis, the groundbreaking new American whisky founded by Beyonc\u00e9 Knowles-Carter in partnership with Mo\u00ebt Hennessy, is making its exclusive Travel Retail EMEA debut at Heathrow Airport.<\/p>\n

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This avant-premi\u00e8re in the region offers global travellers a first taste of SirDavis<\/a>, through an activation at Heathrow Airport Terminal 3 in Avolta\u2019s World Duty Free stores.\u00a0Designed to captivate whisky enthusiasts and travellers alike, the immersive experience highlights the brand\u2019s craftsmanship through interactive tastings, sensorial displays, and curated storytelling.<\/p>\n

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From 5th March to 29th April, travellers passing through the World Duty Free store in Heathrow Terminal 3 can discover the world of SirDavis at a dedicated activation bar. Guests will be introduced to the brand through captivating film and campaign visuals, while a sensorial showcase focuses on the whisky\u2019s distinctive blend\u201351% rye and 49% barley. Interactive educational displays provide insight into SirDavis\u2019 unique characteristics, from its rich aromas to its award-winning craftsmanship.<\/strong><\/p>\n

At the heart of the experience is a guided tasting, where travellers can explore the whisky\u2019s exceptional secondary maturation in sherry casks. This process lends SirDavis an elegant mouthfeel and velvety texture, drawing parallels to Japanese and Scotch whiskies while preserving the bold, deep flavours of classic American rye. Recognised for its excellence, SirDavis has already received industry acclaim, including Platinum and Best in Class at the 2023 SIP Awards.<\/p>\n

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As part of the SirDavis experience, travellers will enjoy a personalised playlist, designed to complement the whisky\u2019s tasting notes, along with a Honey Bee cocktail recipe card, paying homage to the brand\u2019s founder. With its striking bottle design blending contemporary luxury with timeless tradition, SirDavis sets a new standard in modern whisky presentation.<\/p>\n

The exclusive Heathrow launch underscores Mo\u00ebt Hennessy Travel Retail\u2019s commitment to elevating the travel retail spirits landscape. Available only in World Duty Free at Heathrow Airport, this bold new expression establishes itself as a must-try luxury whisky in the region.<\/p>\n

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David de Miguel, Global Category Head of Liquor at Avolta: \u201cWe are very pleased to announce the avant-premi\u00e8re launch of SirDavis in Travel Retail EMEA at Avolta through an amazing activation in our World Duty Free stores at London Heathrow. Brought to life thanks to a strong partnership between London Heathrow, Avolta and Moet Hennessy, this one of a kind experience underlines this new brand\u2019s know-how through multi sensorial tasting and unique storytelling in order to always elevate the consumer experience.\u201d<\/em><\/p>\n

Fraser Brown, Head of Retail at London Heathrow said: \u201cIn collaboration with Mo\u00ebt Hennessy and Avolta, Heathrow is proud to host the pre-launch of SirDavis in Terminal 3. Working alongside our partners, we strive to use our platform to support emerging brands by introducing them to a global audience. SirDavis\u2019s master distillers have taken an innovative approach to blending the modern with the traditional, creating a whisky that is sure to appeal to connoisseurs and enthusiasts alike making it the perfect gift or post-travel treat.”<\/em><\/p>\n

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SirDavis, the groundbreaking new American whisky founded by Beyonc\u00e9 Knowles-Carter in partnership with Mo\u00ebt Hennessy, is making its exclusive Travel Retail EMEA debut at Heathrow […]<\/p>\n","protected":false},"author":4,"featured_media":79670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[13486,14981,69,39,5418,12730,14978,14982,14979,216,103,273],"class_list":["post-79667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-avolta","tag-beyonce-knowles-carter","tag-duty-free","tag-dutyfree","tag-london-heathrow-airport","tag-moet-hennessy-travel-retail","tag-sirdavis","tag-sirdavis-american-whisky","tag-sirdavis-duty-free","tag-travel-retail","tag-whisky","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=79667"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79667\/revisions"}],"predecessor-version":[{"id":79677,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79667\/revisions\/79677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/79670"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=79667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=79667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=79667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}