{"id":79910,"date":"2025-05-01T11:35:49","date_gmt":"2025-05-01T10:35:49","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=79910"},"modified":"2025-05-01T11:35:49","modified_gmt":"2025-05-01T10:35:49","slug":"tiffany-co-unveils-new-hardwear-collection-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/tiffany-co-unveils-new-hardwear-collection-campaign\/","title":{"rendered":"Tiffany & Co. unveils new HardWear collection campaign"},"content":{"rendered":"

Tiffany & Co. has announced the launch of its new HardWear by Tiffany campaign starring the House\u2019s latest ambassadors, Mikey Madison and Greta Lee, together with Anna Weyant.<\/p>\n

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Captured by renowned photographer and director Harley Weir, the campaign is centered on the theme of love\u2019s transformative strength. The short films and imagery showcase these influential figures wearing pieces from the coveted HardWear collection as they each share their personal definitions of strength, celebrating the symbolism of the collection and Tiffany & Co.\u2019s deep connection to empowerment and love.<\/p>\n

In each film, the talent\u2014dressed in all black\u2014expresses their unique views on strength. Mikey Madison, wearing a diamond-encrusted HardWear by Tiffany gold necklace, earrings, and bracelets, declares, \u201cWhen I\u2019m questioning my own power, I think of things that seem fragile, but aren\u2019t.\u201d The words they speak and the jewelry they wear come together to tell a powerful and authentic story of love and resilience.<\/p>\n

Greta Lee, adorned in pav\u00e9 diamond and gold pieces from the collection, shares her view on the power of unconditional love: \u201cWhen a family\u2019s love is unconditional, loving yourself is inevitable. Where love goes, strength follows.\u201d<\/em> Anna Weyant, reflecting on strength, adds, \u201cI believe the people who hold onto joy, through everything, are the strongest people alive.\u201d<\/em> Together, the three talent\u2014Anna, Greta, and Mikey\u2014come together in the anthem video, weaving their personal reflections into a unified narrative that celebrates the transformative strength of love.<\/p>\n

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The campaign debuted on Wednesday, April 2, across Tiffany & Co.\u2019s print and digital platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tiffany & Co. has announced the launch of its new HardWear by Tiffany campaign starring the House\u2019s latest ambassadors, Mikey Madison and Greta Lee, together […]<\/p>\n","protected":false},"author":4,"featured_media":79917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[16206,69,39,107,325,16205,16204,2170,10924,16203,216],"class_list":["post-79910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-anna-weyant","tag-duty-free","tag-dutyfree","tag-jewellery","tag-jewelry","tag-mikey-madison","tag-starring-greta-lee","tag-tiffany-co","tag-tiffany-co-duty-free","tag-tiffany-co-hardwear","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=79910"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79910\/revisions"}],"predecessor-version":[{"id":79935,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/79910\/revisions\/79935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/79917"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=79910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=79910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=79910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}