Aramis has announced the launch of Intuition by Aramis, marking a new chapter for the legendary men\u2019s fragrance brand. NBA star Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in duty-free in November 2025, having collaborated closely with the brand on the campaign storytelling and creative expression.<\/p>\n
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Launched in 1963, Aramis became an industry leader in the men\u2019s fragrance and grooming category as the first men\u2019s prestige fragrance in the US. More than 60 years later, leveraging the brand\u2019s rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea of a new kind of masculinity \u2013 EQ as well as IQ; sensitivity as well as strength; purpose as well as power. Wade is the embodiment of all these qualities, evolving from one of the most successful NBA shooting guards to a highly regarded multi-hyphenate: producer, philanthropist, advocate, and entrepreneur.<\/p>\n
\u201cI’m excited to join the Aramis family as a Global Ambassador and launch Intuition by Aramis this summer,”<\/em> said Dwyane Wade. \u201cAramis is a brand that aligns with my values, and Intuition reflects modern masculinity and confidence. Fragrance is all about how you present yourself to the world. Your scent is part of your vibe, and my new fragrance truly levels up your scent-game.\u201d<\/em><\/p>\n \u201cWe couldn\u2019t be more excited to be announcing Intuition by Aramis with the incomparable Dwyane Wade,\u201d<\/em> said Justin Boxford, Global Brand President, Est\u00e9e Lauder & Aramis. \u201cFrom family to fashion to philanthropy, Dwyane is a visionary and changemaker who is the epitome of modern masculinity. Through the reimagination of Aramis and the collaboration with Dwyane, we are able to honor the brand\u2019s incredible heritage while tapping into new consumers in the rapidly growing men\u2019s fragrance market.\u201d<\/em><\/p>\n Intuition by Aramis, a woody, green neo-foug\u00e8re, will launch in November 2025 at key global travel retailers.<\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Aramis has announced the launch of Intuition by Aramis, marking a new chapter for the legendary men\u2019s fragrance brand. NBA star Dwyane Wade will serve […]<\/p>\n","protected":false},"author":4,"featured_media":80070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7086],"tags":[588,2546,69,39,16239,2418,56,16240,43,216],"class_list":["post-80069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-mens-grooming","tag-aramis","tag-aramis-duty-free","tag-duty-free","tag-dutyfree","tag-dwyane-wade","tag-estee-lauder-duty-free","tag-fragrance","tag-intuition-by-aramis","tag-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=80069"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80069\/revisions"}],"predecessor-version":[{"id":80073,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80069\/revisions\/80073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/80070"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=80069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=80069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=80069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}