{"id":80290,"date":"2025-05-22T11:56:20","date_gmt":"2025-05-22T10:56:20","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=80290"},"modified":"2025-05-22T11:56:53","modified_gmt":"2025-05-22T10:56:53","slug":"lex-by-nemiroff-vodka-goes-global-in-duty-free-with-heinemann","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lex-by-nemiroff-vodka-goes-global-in-duty-free-with-heinemann\/","title":{"rendered":"LEX by Nemiroff vodka goes global in duty-free with Heinemann"},"content":{"rendered":"

A bold new chapter unfolds for LEX by Nemiroff as the ultra-premium vodka is now officially available globally through Gebr. Heinemann \u2013 one of the world\u2019s leading duty-free operators and distributors in travel retail.<\/p>\n

<\/p>\n

LEX by Nemiroff 1L has joined the distinguished global assortment of Gebr. Heinemann, marking a powerful milestone in Nemiroff\u2019s international growth strategy and a major step in positioning Ukrainian ultra-premium vodka on the world stage. The listing spans GH-operated locations worldwide, with strong early visibility in Germany, Poland, Lithuania, Bulgaria, Azerbaijan, Romania, and Turkey.<\/p>\n

This landmark collaboration kicked off in style with a premium pop-up tasting experience at Hamburg Airport, Gebr. Heinemann\u2019s HUB city. The activation immerses travellers in the sophisticated world of LEX, setting the tone for a series of high-impact engagements planned for the months ahead.<\/p>\n

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In April and May, LEX by Nemiroff is also being featured at two prominent tasting bars in D\u00fcsseldorf Airport, offering travellers an intimate taste of Nemiroff\u2019s top-tier quality.<\/p>\n

But the journey doesn\u2019t stop there.<\/strong><\/p>\n

Looking ahead to the height of the travel season, August to September, LEX by Nemiroff will elevate its presence at Munich Airport (Terminal 2 Schengen, Non-Schengen, and Satellite T2 Non-Schengen Shops), just in time for Oktoberfest \u2013 a time when Munich welcomes millions of international visitors. The brand will offer exclusive tasting experiences tailored for global connoisseurs arriving in the Bavarian capital, showcasing Ukrainian craftsmanship at its finest.<\/p>\n

The momentum continues with further brand activations planned throughout 2025 and early 2026 across Vienna, Baku, Almaty, and Istanbul, culminating in a flagship tasting pop-up at Frankfurt Airport \u2013 a key European travel hub \u2013 in February and March 2026.<\/p>\n

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Yuriy Sorochynskiy, CEO of Nemiroff, shared:\u00a0\u201cThis partnership with Gebr. Heinemann is more than a listing \u2013 it’s a gateway to the world for LEX by Nemiroff. It embodies our relentless ambition to bring Ukrainian excellence to the global stage. LEX is our masterpiece, a symbol of heritage, resilience, and refined taste. And now, travellers across the globe can discover its spirit.\u201d<\/em><\/p>\n

Manuel Schilling, Head of Buying Spirits at Gebr. Heinemann, added:\u00a0\u201cWe are proud to welcome LEX by Nemiroff to our global assortment – a brand that combines bold innovation with authentic craftsmanship. This collaboration stands as a testament to what strong partnerships can achieve: bringing exceptional products to international travellers and creating meaningful brand experiences along the way. Together with Nemiroff, we look forward to shaping a premium vodka presence in travel retail that is as distinctive as the product itself.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A bold new chapter unfolds for LEX by Nemiroff as the ultra-premium vodka is now officially available globally through Gebr. Heinemann \u2013 one of the […]<\/p>\n","protected":false},"author":4,"featured_media":80293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7099,7097],"tags":[69,39,4351,671,1385,13462,13500,16303,6429,216,83],"class_list":["post-80290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-gebr-heinemann","tag-hamburg-airport","tag-heinemann-duty-free","tag-lex-by-nemiroff","tag-lex-by-nemiroff-duty-free","tag-lex-by-nemiroff-gebr-heinemann","tag-nemiroff-vodka","tag-travel-retail","tag-vodka"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=80290"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80290\/revisions"}],"predecessor-version":[{"id":80342,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80290\/revisions\/80342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/80293"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=80290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=80290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=80290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}