{"id":80488,"date":"2025-05-29T10:45:05","date_gmt":"2025-05-29T09:45:05","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=80488"},"modified":"2025-05-29T10:45:19","modified_gmt":"2025-05-29T09:45:19","slug":"dobel-tequilas-floating-bottle-duty-free-magic-show-at-jfk-t4","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/dobel-tequilas-floating-bottle-duty-free-magic-show-at-jfk-t4\/","title":{"rendered":"DOBEL tequila’s ‘floating bottle’ duty-free magic show at JFK"},"content":{"rendered":"

Proximo Spirits has partnered with travel retailer DFS, to launch an exclusive \u2018floating bottle\u2019 wall bay activation for its Maestro Dobel Tequila brand at New York JFK International Airport, Terminal 4. The activation echoes Maestro Dobel\u2019s \u2018Smoothness Mastered\u2019 campaign.<\/p>\n


\nThe new Maestro Dobel Tequila wall bay fixture is exclusive to the JFK T4 duty-free location and is designed in collaboration with Levita, a technology company known for its luxury brand partnerships and visual merchandising techniques where products appear to float in window displays.<\/p>\n

Further to its launch on 19 May, the new Maestro Dobel Tequila wall bay is a permanent fixture at JFK T4. The fixture is split into two halves: the top part is dedicated to the Levita magic technology display with the bottom part used for merchandising the latest expressions from the Maestro Dobel range such as Diamante Reposado, Diamante Cristalino and Diamante Blanco.<\/p>\n

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In August, Maestro Dobel Tequila is continuing its sponsorship of the US Open as the tennis tournament\u2019s \u2018Official Tequila\u2019 this year with an enhanced presence where tennis meets tequila and a tournament favourite, Dobel Tequila Ace Paloma, will be available at lounges and carts. Also in August, there will be a Maestro Dobel Tequila US Open concourse activation outside the T4 retail location where travellers will have the chance to take part in giveaways and snap up US Open themed GWPs.<\/p>\n

\u201cSince Maestro Dobel Tequila became the official tequila sponsor for the US Open in 2023, it has been a very successful partnership in both domestic and duty-free markets,\u201d<\/em> said Roy Summers, head of GTR for Proximo Spirits. \u201cThis year looks to be even stronger with the launch of our activation and eye-catching wall bay at JFK. The Levita magic technology is captivating and is sure to wow travellers, elevating the Maestro Dobel Tequila range in association with this top tier sporting event,\u201d<\/em> he added.<\/p>\n

\u201cWe\u2019re proud to debut Levita\u2019s innovative technology in a US travel retail environment for the first time. Partnering with Dobel to bring this innovation to life sets a new standard for how luxury spirits can be presented \u2014 blending cutting-edge technology with exceptional brand storytelling. Together, we’ve created an elevated, eye-catching display that truly redefines premium retail visibility. Dobel\u2019s commitment to craftsmanship and luxury aligns perfectly with Levita\u2019s vision of revolutionising product presentation. This collaboration represents a shared pursuit of excellence and innovation,\u201d<\/em> said St\u00e9phanie Hourlay, Project Manager for Levita.<\/p>\n

Levita was founded in 2018 by Clement Kerstenne and Phillippe Bougard, two experienced and passionate magicians, who developed the world\u2019s only fully controlled levitation technology.<\/p>\n","protected":false},"excerpt":{"rendered":"

Proximo Spirits has partnered with travel retailer DFS, to launch an exclusive \u2018floating bottle\u2019 wall bay activation for its Maestro Dobel Tequila brand at New […]<\/p>\n","protected":false},"author":4,"featured_media":80489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7099,7097],"tags":[69,39,16352,13191,13192,13193,16353,16351,10535,216],"class_list":["post-80488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-jfk-t4","tag-maestro-dobel","tag-maestro-dobel-duty-free","tag-maestro-dobel-tequila","tag-maestro-dobel-tequila-duty-free","tag-new-york-jfk-international-airport","tag-proximo-spirits","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=80488"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80488\/revisions"}],"predecessor-version":[{"id":80499,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80488\/revisions\/80499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/80489"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=80488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=80488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=80488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}