{"id":80591,"date":"2025-06-03T15:20:20","date_gmt":"2025-06-03T14:20:20","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=80591"},"modified":"2025-06-03T15:20:20","modified_gmt":"2025-06-03T14:20:20","slug":"rimowa-releases-latest-star-studded-never-still-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/rimowa-releases-latest-star-studded-never-still-campaign\/","title":{"rendered":"RIMOWA releases latest star-studded &#8216;NEVER STILL&#8217; campaign"},"content":{"rendered":"<p>RIMOWA is back with the latest instalment of its \u201cNever Still\u201d campaign, expanding its exploration into themes of \u201cpurposeful travel, personal evolution and the pursuit of progress.\u201d Looking at the stories that come from movement, the fifth part of the campaign taps global superstars like BLACKPINK\u2019s Ros\u00e9, Jay Chou and Sir Lewis Hamilton.<\/p>\n<p><!--more--><\/p>\n<p>RIMOWA&#8217;s three icons continue their journeys, each sharing their unique perspective on how travel shapes their outlooks and why they keep going \u2013 to discover more about the world, and more about themselves.<\/p>\n<p><strong>Lewis Hamilton &#8211; Embracing the Unknown Through Travel<\/strong><\/p>\n<p>Lewis Hamilton is known for his achievements on the track, but his recent journeys have been about venturing beyond his usual surroundings. Through his pursuit of new experiences across the world, he continues to challenge himself and learn more along the way.<\/p>\n<p><iframe title=\"RIMOWA Never Still I Stepping into a bold new chapter with Lewis Hamilton\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Zq6XO3LD1N0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>His RIMOWA Original Pilot is with him every step of the journey \u2013 with each mark on his case telling a story of where he\u2019s been and what he\u2019s accomplished.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6068.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6068.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6068-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6068-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6068.jpg\" class=\"alignnone size-full wp-image-80593 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80593\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6068.jpg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6068.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6068-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6068-480x600.jpg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Ros\u00e9 &#8211; Finding New Perspectives In New Places<\/strong><\/p>\n<p>Ros\u00e9 is constantly exploring the world, and with each journey she\u2019s finding new perspectives that leave a lasting impact on her. Through every new destination, she\u2019s discovering the world and herself in the most meaningful way.<\/p>\n<p><iframe title=\"RIMOWA Never Still I A story of purposeful travel with ROS\u00c9\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8TUIYIUg0mE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Her RIMOWA Classic Cabin serves as a reminder of all the stories she\u2019s collected, each sticker, scratch and dent a symbol of her journey.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6069.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6069.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6069-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6069-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6069.jpg\" class=\"alignnone size-full wp-image-80594 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80594\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6069.jpg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6069.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6069-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6069-480x600.jpg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6070.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6070.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6070-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6070-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6070.jpg\" class=\"alignnone size-full wp-image-80595 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80595\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6070.jpg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6070.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6070-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6070-480x600.jpg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Jay Chou &#8211; Collecting New Passions with Every Journey<\/strong><\/p>\n<p>Jay Chou is a man of many talents, but he knows there\u2019s always more out there to learn. His latest journeys have been all about pursuing passions \u2013 both new and old \u2013 to help him understand himself better.<\/p>\n<p><iframe title=\"RIMOWA Never Still I Creative and curious journeys with Jay Chou\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/66hy4QyLCKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>His RIMOWA Original Cabin is his companion on every trip; every sticker is a symbol and reminder of his journey so far, with plenty of space for what\u2019s to come.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6071.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6071.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6071-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6071-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6071.jpg\" class=\"alignnone size-full wp-image-80596 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80596\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6071.jpg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6071.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6071-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6071-480x600.jpg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6072.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6072.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6072-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6072-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6072.jpg\" class=\"alignnone size-full wp-image-80597 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80597\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6072.jpg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6072.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6072-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6072-480x600.jpg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RIMOWA is back with the latest instalment of its \u201cNever Still\u201d campaign, expanding its exploration into themes of \u201cpurposeful travel, personal evolution and the pursuit [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":80592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,1,477,7091],"tags":[65,69,39,14145,136,13403,8789,16367,16366,981,16365,216],"class_list":["post-80591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","tag-accessories","tag-duty-free","tag-dutyfree","tag-jay-chou","tag-luggage","tag-rimowa-duty-free","tag-rimowa-luggage","tag-rimowa-never-still-campaign","tag-rimowa-original-pilot","tag-rose","tag-sir-lewis-hamilton","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=80591"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80591\/revisions"}],"predecessor-version":[{"id":80602,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80591\/revisions\/80602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/80592"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=80591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=80591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=80591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}