{"id":80603,"date":"2025-06-04T11:58:40","date_gmt":"2025-06-04T10:58:40","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=80603"},"modified":"2025-06-04T11:58:40","modified_gmt":"2025-06-04T10:58:40","slug":"macs-viva-glam-returns-with-kim-petras-lipglass-launch","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/macs-viva-glam-returns-with-kim-petras-lipglass-launch\/","title":{"rendered":"MAC\u2019s Viva Glam returns with Kim Petras Lipglass launch"},"content":{"rendered":"<p>MAC Cosmetics has revealed its Pride Month 2025 Viva Glam campaign with the launch of Viva Kimmitment a red lip gloss co\u00adcreated with pop icon Kim Petras.<\/p>\n<p><!--more--><\/p>\n<p><strong>VIVA GLAM LIPGLASS AIR<\/strong><\/p>\n<p>Shines like glass. Feels like air. Gives back 100% to charity. VIVA GLAM has gone glossy for a limited time only with an all-new shimmering red Lipglass Air shade co-created with Kim Petras.<\/p>\n<p>MAC are KIMmitted to raising the next half-billion to support healthy futures and equal rights for all &#8211; one Lipstick (or Lipglass!) at a time! So, when you buy any shade of M\u00b7A\u00b7C VIVA GLAM, MAC donate 100% of the selling price to charities championing their expanded mission of gender, sexual, racial and environmental equality for ALL around the world.<\/p>\n<p>This non-sticky, hydrating and addictive lip gloss delivers light-as-air-wear and next-level nourishing care. A 7% blend of pure botanical oils, including coconut, jojoba and meadowfoam seed, nourishes lips while the soft paddle-shaped applicator evenly lays down a hydrating wash of glass-like shine. Plus, each do gooder gloss comes embossed with Kim&#8217;s signature.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2-480x480.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2.jpg\" class=\"alignnone size-full wp-image-80605 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80605\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/mac_sku_S6DX17_1x1_2-480x480.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>BENEFITS<\/strong><\/p>\n<ul>\n<li>Non-sticky, glass-like shine<\/li>\n<li>Lightweight, comfortable formula<\/li>\n<li>Nourishes lips with a 7% blend of pure botanical oils, including coconut, jojoba and meadowfoam seed<\/li>\n<li>Hydrates lips instantly and all day, 8 hours<\/li>\n<li>Lips appear smoother by visibly reducing the appearance of lip lines<\/li>\n<li>Provides plumper, fuller-looking lips<\/li>\n<li>Free of animal-derived ingredients<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/MAC.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/MAC.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/MAC-300x292.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/MAC-480x466.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/MAC.jpg\" class=\"alignnone size-full wp-image-80604 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80604\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/MAC.jpg\" alt=\"\" width=\"600\" height=\"583\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/MAC.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/MAC-300x292.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/MAC-480x466.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MAC Cosmetics has revealed its Pride Month 2025 Viva Glam campaign with the launch of Viva Kimmitment a red lip gloss co\u00adcreated with pop icon [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":80606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,1,477,7093,7084,7086,7085],"tags":[45,44,69,39,14606,429,2864,2288,85,715,216,16368,16369],"class_list":["post-80603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beauty","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-kim-petras","tag-mac-cosmetics","tag-mac-cosmetics-duty-free","tag-mac-viva-glam","tag-make-up","tag-makeup","tag-travel-retail","tag-viva-glam-kim-petras","tag-viva-glam-lipglass-air"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=80603"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80603\/revisions"}],"predecessor-version":[{"id":80615,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80603\/revisions\/80615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/80606"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=80603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=80603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=80603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}