{"id":80677,"date":"2025-06-11T11:24:41","date_gmt":"2025-06-11T10:24:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=80677"},"modified":"2025-06-11T11:24:41","modified_gmt":"2025-06-11T10:24:41","slug":"suntory-time-at-singapore-changi-with-trio-of-immersive-activations-for-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/suntory-time-at-singapore-changi-with-trio-of-immersive-activations-for-travellers\/","title":{"rendered":"Suntory Time at Singapore Changi with trio of immersive activations for travellers"},"content":{"rendered":"

Suntory Global Spirits has partnered with Lotte Duty Free and Changi Airport Group to create a series of high-profile experiential activations, across multiple terminals at Singapore Changi Airport.<\/p>\n

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The activations highlight the company\u2019s commitment to showcasing its diverse spirits portfolio within the travel retail channel, bringing first-class brand experiences to life in one of the world\u2019s most dynamic airport environments.<\/p>\n

Suntory Time offers a multi-brand experience<\/strong><\/p>\n

The Suntory Time Changi activation is the company\u2019s first GTR multi-brand promotion highlighting a curated selection of premium Japanese spirits from The House of Suntory portfolio, including Toki blended whisky, Roku Gin and Haku Vodka.<\/p>\n

The high-profile initiative will incorporate HPPs across all Changi terminals, complemented by eye-catching pop-up sampling carts in T1 and T2, during designated time periods.<\/p>\n

These activations \u2013 which are running from 2 May until August \u2013 are designed to celebrate the craftsmanship and heritage of Suntory Global Spirits\u2019 Japanese products, and engage travelling consumers across multiple spirits categories.<\/p>\n

A key feature is the on-airport recreation of Japan\u2019s famous standing bars \u2014known as tachinomiya\u2014through modern, eye-catching installations. Sleek, minimal, and playfully infused with cultural references, these structures reflect a contemporary take on the traditional tachinomiya aesthetic. Japan\u2019s iconic neon street signage has been reinterpreted to maximise in-store visibility.<\/p>\n

To further drive engagement, the activation features vintage-style telephones, inviting visitors to pick up the receiver and explore various audio narratives about the Suntory Time concept and the featured spirits. Complimentary cocktail recipe cards are available for travellers to take away.<\/p>\n

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Maker\u2019s Mark steps into the spotlight<\/strong><\/p>\n

The second large-scale installation is showcasing the Maker\u2019s Mark limited-edition Wood Finishing City Series Singapore Edition, which is available to buy exclusively at Changi Airport. The HPP activation, located in Terminal 4, is running from 2 May until August, and will incorporate elements that celebrate Singapore\u2019s 60th year of independence (SG60).<\/p>\n

Maker\u2019s Mark is a global priority brand for Suntory Global Spirits, in both domestic and GTR markets, with ambitious objectives and significant investment directed towards its expansion. Exciting new product development, enhanced consumer experiences, and a strong emphasis on sustainability are among the key elements earmarked to drive this growth, and elevate Maker\u2019s Mark\u2019s position within the premium spirits sector.<\/p>\n

The Maker\u2019s Mark Wood Finishing Series is a GTR-exclusive collection that captures the unique character of some of the world\u2019s most dynamic cities, including Singapore, Sydney, Frankfurt and New York. The series is an extension of the brand\u2019s beloved Wood Finishing Series, which uses an innovative wood stave-finishing technique to enhance distinctive characteristics already present in Maker\u2019s Mark Classic.<\/p>\n

The impactful T4 activation uses bold, colourful visuals to drive footfall from afar, and highlight the brand\u2019s storytelling and Sense of Place. To boost conversion, with a qualifying purchase, travellers receive a Changi-exclusive tote bag GWP, which can be personalised with location-themed stamps.<\/p>\n

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Toni the smart bartender serves up success<\/strong><\/p>\n

From 8-31 May, the Suntory Time concept was taken to the next level with the introduction of Toni, the automatic bartender. Located in T2, this fully automated robotic mixologist served up perfectly crafted cocktails featuring key Suntory Global Spirits brands to Legal Drinking Age (LDA)-compliant travellers, delivering a memorable and shareable experience.<\/p>\n

Travellers who made a qualifying purchase at the Toni Suntory Time pop-up were eligible to receive an exclusive GWP set of luggage stickers, featuring designs inspired by the company\u2019s iconic brands.<\/p>\n

\u201cThese multi-brand activations at Singapore Changi Airport convey perfectly our commitment to creating immersive, consumer-first GTR experiences that combine innovation with our rich heritage,\u201d<\/em> commented Alasdair Dickinson, General Manager \u2013 Emerging Markets GTR, Suntory Global Spirits.<\/p>\n

\u201cBy bringing together a selection of our iconic spirits in these highly visible, interactive environments, we are not only raising brand awareness, we\u2019re also engaging travellers in new and exciting ways.<\/em><\/p>\n

\u201cWhether it\u2019s through dynamic storytelling, tech-driven experiences like Toni, or collectible gifts with purchase, we are rewarding our existing customer base \u2013 and recruiting a new generation of consumers \u2013 while reinforcing our position as a global leader in premium spirits.\u201d<\/em><\/p>\n

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Suntory Global Spirits has partnered with Lotte Duty Free and Changi Airport Group to create a series of high-profile experiential activations, across multiple terminals at […]<\/p>\n","protected":false},"author":4,"featured_media":80685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7099,7098,7097],"tags":[497,377,2538,69,39,1615,2947,857,14503,10331,216],"class_list":["post-80677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wine-champagne","category-wines-spirits","tag-airport-duty-free","tag-airport-shopping","tag-changi-airport-group","tag-duty-free","tag-dutyfree","tag-lotte-duty-free","tag-makers-mark","tag-singapore-changi-airport","tag-suntory-global-spirits","tag-the-house-of-suntory","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=80677"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80677\/revisions"}],"predecessor-version":[{"id":80783,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80677\/revisions\/80783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/80685"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=80677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=80677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=80677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}