{"id":80693,"date":"2025-06-11T11:43:34","date_gmt":"2025-06-11T10:43:34","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=80693"},"modified":"2025-06-11T11:43:34","modified_gmt":"2025-06-11T10:43:34","slug":"kerastase-opens-worlds-biggest-flagship-boutique-at-cdf-sanya-duty-free-complex","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/kerastase-opens-worlds-biggest-flagship-boutique-at-cdf-sanya-duty-free-complex\/","title":{"rendered":"K\u00c9RASTASE opens world\u2019s biggest flagship boutique at cdf Sanya Duty Free complex"},"content":{"rendered":"

Travel is back and booming and the appetite for beauty remains strong. At L\u2019Or\u00e9al, they aim to create unique and unforgettable experiences.<\/p>\n

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In partnership with China Duty Free Group (CDFG), L’Ore\u0301al Travel Retail and K\u00e9rastase Travel Retail Asia Pacific has unveiled the world\u2019s biggest K\u00e9rastase flagship boutique. It is also the first-ever K\u00e9rastase flagship boutique in Travel Retail Asia Pacific, located in cdf Sanya International Duty Free Shopping Complex in Haitang Bay.<\/strong><\/p>\n

With this new store officially opened on 20 April, K\u00e9rastase – the leader of professional luxury haircare worldwide – is entering a new era in Travel Retail, further cementing its commitment with partners to reinvent luxury haircare in travel retail.<\/p>\n

The opening of the K\u00e9rastase flagship boutique is also in line with the boom in premium haircare, particularly where consumers have more time to focus on self-care ever since Covid. This has led to consumers gaining an increased interest in premium haircare products that offer a luxurious and indulgent experience for them at home.<\/p>\n

The opening also marks the grand launch of K\u00e9rastase\u2019s latest and most advanced hair and scalp diagnosis tool, K-Scan, in retail. This Beauty Tech innovation was designed with tri-polar lights technology and AI powered algorithm,and the 10-minute service will generate a comprehensive scalp analysis and personalized haircare solution for the travellers.<\/p>\n

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Inspired by Parisian Suite, the 130sqm flagship boutique offers an immersive retail experience, combining the advanced hair technology with indulgent experience and further amplification of the brand\u2019s strong French Heritage.<\/p>\n

THE UNIQUE ALLIANCE OF SCIENCE AND LUXURY<\/strong><\/p>\n

With a balance of modern aesthetic with classic Parisian elegance by incorporating vintage-inspired flooring with sleek monochromatic marbling, the Parisian suite is designed to build an emotional connection where \u2013 Luxury haircare can be experienced even at home.<\/p>\n

The boutique is zoned with discovery touchpoints for travellers to delve deeper into the science behind K\u00e9rastase products and discover the ideal regimen for individual hair care and concern.<\/p>\n

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THE PROFESSIONAL SALON EXPERIENCE, NOW AVAILABLE IN RETAIL<\/strong><\/p>\n

Redefining professional haircare solutions for everyone, K\u00e9rastase aims to take a step closer to consumers, bringing salon-grade professional services to retail.<\/p>\n

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Deeper into the store at our spa room, we bring salon-grade experiences to travelers with Chronologiste Hair Ritual, a 50-minute hair treatment, featuring our ultimate-premium Chronologiste Range.<\/p>\n

Designed for travellers looking for ultimate indulgence for hair, Chronologiste Hair Ritual regenerates scalp and strengthens hair for a smooth and glowing look.<\/p>\n

WITH LOVE, K\u00c9RASTASE<\/strong><\/p>\n

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The flagship boutique also offers K\u00e9rastase\u2019s first-ever exclusive gifting experience, where travellers can enjoy personalized embroidery and bespoke gift-wrapping services with uniquely adorned gift boxes.<\/p>\n

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L\u2019Or\u00e9al Travel Retail Asia Pacific Managing Director Jesus Abia said, \u201cRiding the wave of premium haircare’s success and K\u00e9rastase’s exceptional performance, L\u2019Or\u00e9al Travel Retail Asia Pacific unveils the world\u2019s largest flagship boutique in Sanya, Hainan, China. With our partner China Duty Free Group, we offer travelers a unique immersive experience in a stunning 130sqm “Parisian Suite,” blending advanced hair technology, personalized consultations using the innovative K-Scan diagnostic tool, and indulgent salon-grade treatments.\u201d<\/em><\/p>\n

Loic Hemard, General Manager of L\u2019Or\u00e9al Dermatological Beauty and Professional Products Division at L\u2019Or\u00e9al Travel Retail Asia Pacific commented, \u201cK\u00e9rastase has always been synonymous with unparalleled haircare expertise and this new flagship boutique is the culmination of that vision. It is a place where personalized diagnosis meets luxurious hair treatments and where every strand is treated with the utmost care. I recommend every traveler and beauty enthusiast to immerse in the world of K\u00e9rastase at this new boutique where science and luxury intertwine to reveal your hair’s ultimate beauty.\u201d<\/em><\/p>\n

Dorothy Liu, Deputy General Manager, Product Merchant Department at China Duty Free Group said, \u201cWe are delighted to offer our customers a unique and elevated shopping experience complete with personalized hair care services at the brand new K\u00e9rastase flagship boutique. Together, we aim use this new boutique to enhance the travel retail landscape for our beauty enthusiast consumers who come from all over the world.”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Travel is back and booming and the appetite for beauty remains strong. At L\u2019Or\u00e9al, they aim to create unique and unforgettable experiences.<\/p>\n","protected":false},"author":4,"featured_media":80694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,1,477,7093,7085],"tags":[16388,8867,5877,69,39,59,12488,12489,16387,1903,216],"class_list":["post-80693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-skincare-and-haircare","tag-cdf-sanya-international-duty-free-shopping-complex-in-haitang-bay","tag-cdfg","tag-china-duty-free-group","tag-duty-free","tag-dutyfree","tag-haircare","tag-kerastase-duty-free","tag-kerastase-haircare","tag-kerastase-travel-retail-asia-pacific","tag-loreal-travel-retail","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=80693"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80693\/revisions"}],"predecessor-version":[{"id":80791,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80693\/revisions\/80791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/80694"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=80693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=80693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=80693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}