{"id":80703,"date":"2025-06-11T11:47:38","date_gmt":"2025-06-11T10:47:38","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=80703"},"modified":"2025-06-12T10:16:29","modified_gmt":"2025-06-12T09:16:29","slug":"estee-lauder-launches-re-nutriv-ultimate-diamond-age-reverse-eye-creme-in-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/estee-lauder-launches-re-nutriv-ultimate-diamond-age-reverse-eye-creme-in-duty-free\/","title":{"rendered":"Est\u00e9e Lauder launches Re-Nutriv Ultimate Diamond Age Reverse Eye Creme in duty-free"},"content":{"rendered":"<p>From the first touch, the extraordinary formulas of the Re-Nutriv Ultimate Diamond Collection transport skin to a new realm of luxury and visible age reversal. Each Ultimate Diamond product is powered by exclusive SIRTIVITY-LP\u2122, Re-Nutriv\u2019s patented age reversal technology. Exclusive Black Diamond Truffle Extract fuels vital energy. With Re-Nutriv Ultimate Diamond, skin performance peaks. Skin looks and acts younger\u2014brilliantly radiant, more contoured, more vibrant and vital.<\/p>\n<p><!--more--><br \/>\nNow Est\u00e9e Lauder is introducing its latest Re-Nutriv Ultimate Diamond innovation in travel retail with the NEW Re-Nutriv Ultimate Diamond Age Reversal Eye Cr\u00e8me. See visible age reversal in 3 Youth Zones, starting in just 7 days1: Eyelid, Corner, Undereye. Backed by 15+ years of longevity skin science and infused with Re-Nutriv\u2019s exclusive SIRTIVITY-LP\u2122 technology, this indulgently soft eye creme activates skin\u2019s peak performance in the delicate eye area. The eye area skin looks and acts younger. Feels firmer and looks smoother, less lined, more lifted. Undereyes, including dark circles are brightened. Tear trough looks improved. The entire eye area is brilliantly luminous. The Eye Creme intensely replenishes vulnerable eye skin and reawakens eyes\u2019 youthful contours. Youth is stunningly ignited.<\/p>\n<p>To celebrate the official launch of Est\u00e9e Lauder Re-Nutriv Ultimate Diamond Age Reversal Eye Creme in travel retail, Est\u00e9e Lauder gathered brand fans and VIP shoppers in Hainan. Fusing cutting-edge technology with immersive experiences, the brand invited guests to embark on a sensorial voyage toward youthful-looking eyes, ushering in a new era of luxury eye care.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-2-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-2.jpg\" class=\"alignnone size-full wp-image-80705 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80705\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-2.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-2-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-4.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-4.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-4-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-4-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-4.jpg\" class=\"alignnone size-full wp-image-80707 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80707\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-4.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-4.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-4-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-4-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-3.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-3.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-3-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-3-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-3.jpg\" class=\"alignnone size-full wp-image-80706 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80706\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-3.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-3.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-3-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Age-Reversal-Eye-Creme-VIP-Event-3-480x320.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>From April 19 to 20, Est\u00e9e Lauder hosted VIP shoppers in Haikou and Sanya, showcasing Est\u00e9e Lauder\u2019s leadership in longevity science and how the Re-Nutriv collection\u2019s exclusive SIRTIVITY-LP\u2122 technology activates skin\u2019s peak performance. Following a product introduction by Est\u00e9e Lauder\u2019s top beauty advisors, guests enjoyed personalized luxury eye spa services, using expert massage techniques to boost the absorption of the new Eye Creme\u2019s potent ingredients\u2014visibly firming, brightening, and revitalizing the delicate eye contour. Inspired by the unique patterns of each guest\u2019s iris, a dedicated photography area was created to capture personalized iris portraits using four artistic filters\u2014an expressive blend of art and science that reflects the brand\u2019s commitment to innovative eye care. Guests were also invited to create their own plant night lamps in the Gaze Garden\u2014a serene, artful space where soft lighting and lush greenery embodied Est\u00e9e Lauder\u2019s philosophy of longevity and rejuvenation.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Actor-Xinhai-Chen-Celebrated-the-Launch-with-Estee-Lauder-fans-in-Sanya.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Actor-Xinhai-Chen-Celebrated-the-Launch-with-Estee-Lauder-fans-in-Sanya.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Actor-Xinhai-Chen-Celebrated-the-Launch-with-Estee-Lauder-fans-in-Sanya-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Actor-Xinhai-Chen-Celebrated-the-Launch-with-Estee-Lauder-fans-in-Sanya-480x719.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Actor-Xinhai-Chen-Celebrated-the-Launch-with-Estee-Lauder-fans-in-Sanya.jpg\" class=\"alignnone size-full wp-image-80704 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80704\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Actor-Xinhai-Chen-Celebrated-the-Launch-with-Estee-Lauder-fans-in-Sanya.jpg\" alt=\"\" width=\"600\" height=\"899\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Actor-Xinhai-Chen-Celebrated-the-Launch-with-Estee-Lauder-fans-in-Sanya.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Actor-Xinhai-Chen-Celebrated-the-Launch-with-Estee-Lauder-fans-in-Sanya-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/Actor-Xinhai-Chen-Celebrated-the-Launch-with-Estee-Lauder-fans-in-Sanya-480x719.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Est\u00e9e Lauder continued the launch with an in-store event for brand fans in Sanya with a special appearance by rising star Xinhai Chen. During the event, Chen warmly welcomed guests, posed for photos, and shared his personal skincare routines and age-defying travel rituals. He also expressed his admiration for the rejuvenating power of the Re-Nutriv Ultimate Diamond Age Reversal Eye Creme, highlighting its transformative benefits.<\/p>\n<p><strong>The Est\u00e9e Lauder Re-Nutriv Ultimate Diamond Age Reversal Eye Creme is now available at Est\u00e9e Lauder Travel Retail airport and downtown doors across Asia Pacific, EMEA and the Americas.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the first touch, the extraordinary formulas of the Re-Nutriv Ultimate Diamond Collection transport skin to a new realm of luxury and visible age reversal. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":80709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,1,477,7093,7084,7086,7085],"tags":[69,162,216],"class_list":["post-80703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-duty-free","tag-estee-lauder","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=80703"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80703\/revisions"}],"predecessor-version":[{"id":80795,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80703\/revisions\/80795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/80709"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=80703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=80703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=80703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}