{"id":80824,"date":"2025-06-12T09:11:23","date_gmt":"2025-06-12T08:11:23","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=80824"},"modified":"2025-06-12T09:11:23","modified_gmt":"2025-06-12T08:11:23","slug":"frankfurt-airport-unveils-plans-for-the-art-of-retail-shopping-experience","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/frankfurt-airport-unveils-plans-for-the-art-of-retail-shopping-experience\/","title":{"rendered":"Frankfurt Airport unveils plans for &#8216;The Art of Retail&#8217; Shopping Experience"},"content":{"rendered":"<p>The new Terminal 3 at Frankfurt Airport will have 12,000 square meters of retail space. Fraport, the airport\u2019s operator, is now announcing the concessionaires for the 64 retail and service units that will begin operating in the spring of 2026. True to the vision of \u201cthe art of retail in the heart of Europe,\u201d the retail mix will reflect the airport\u2019s importance as a major international air traffic hub. Passengers can look forward to an innovative, customer-oriented, esthetically satisfying shopping experience.<\/p>\n<p><!--more--><\/p>\n<p>Anke Giesen, the Fraport Executive Board member responsible for retail and real estate, says: <em>\u201cHaving successfully concluded the marketing phase, we\u2019re looking forward to a great retail mix that meets the needs of both passengers and employees. In addition, we\u2019re committed to working with our concessionaires to create amazing concepts that delight the target groups. This is our vision for the retail experience at Frankfurt Airport, and we\u2019re going to continue implementing it in an architecturally spectacular setting in Terminal 3.\u201d<\/em><\/p>\n<p><strong>The marketplace as the centerpiece<\/strong><\/p>\n<p>The plans for the retail offering in Frankfurt Airport\u2019s third terminal focus on the international transit zone. Fifteen retail outlets surround the central marketplace. A bar and two food courts with seating for nearly a thousand people beneath the futuristically designed ceiling invite passengers to spend time relaxing and enjoying themselves.<\/p>\n<p>Frankfurt Airport Retail GmbH (FAR for short), a joint venture of Fraport and Gebr. Heinemann, operates all of the Duty Free and Travel Value shops at Frankfurt Airport. With the opening of Terminal 3, their number will increase from four to a total of 23.<\/p>\n<p>The FAR joint venture has also recruited, on an exclusive basis, the Boss fashion label and Montblanc with its high-quality leather goods and writing utensils, for the new terminal. FAR is also bringing Gatezero to Frankfurt, its debut at a German airport. In this young, international, lifestyle-inspired concept store, travelers immerse themselves in an inspiring world of the latest trends in the luxury and street culture categories. The regularly changing selection ranges from fashions and accessories all the way to technical gadgets.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_2-480x319.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_2.jpg\" class=\"alignnone size-full wp-image-80826 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80826\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_2.jpg\" alt=\"\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_2-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_2-480x319.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Long-term collaboration continuing in Terminal 3<\/strong><\/p>\n<p><em>\u201cThe offering in our new terminal combines innovativeness with continuity,\u201d<\/em> explains Giesen. <em>\u201cWe\u2019re proud to host returning brands and extend the scope of our collaborations, some of which have been ongoing for many years. This shows just how greatly the travel retail sector values Frankfurt Airport. We have a long history of cultivating close, trusting cooperation with our concessionaires, supporting and promoting the evolution of their business models by jointly developing new ideas and working closely as a team, also in challenging times. This approach pays off, which is evident in the fact that so many well-known brands have renewed their commitment to our location.\u201d<\/em><\/p>\n<p>Capi Electronics is yet another longtime concessionaire that has decided to expand its business at Frankfurt Airport. This market leader in the airport retail sector is inaugurating two more shops in Terminal 3.<\/p>\n<p>Christ is also expanding its presence at Frankfurt Airport with a shop selling high-quality jewelry and artistically designed watches at the heart of Terminal 3.<\/p>\n<p>Sunglass Hut, Tumi and Longchamp \u2013 all of which are well-established at Frankfurt Airport \u2013 are also bolstering the retail mix in Terminal 3 with their product portfolios, which range from premium sunglasses across purses and travel luggage all the way to fashion accessories.<\/p>\n<p>Following a long break, Victoria\u2019s Secret is celebrating a comeback with an exclusive selection of lingerie, the brand\u2019s trademark fragrances, body care products and accessories. The shop\u2019s design communicates this label\u2019s new international concept with a modern interpretation of elegance. The store will be operated by Setur GmbH, a global player in the travel retail business.<\/p>\n<p>Giesen adds: <em>\u201cThe new terminal building, with its urban chic, is an outstanding setting for presenting these brands and concepts. During the selection process, we went out of our way to ensure that our concessionaires present themselves here with unique designs and unmistakable accents. Passengers will fondly remember the shopping experience in Terminal 3 for a long time to come.\u201d<\/em><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_3.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_3.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_3-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_3-480x319.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_3.jpg\" class=\"alignnone size-full wp-image-80827 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-80827\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_3.jpg\" alt=\"\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_3.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_3-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/2025_06_12_PM_Retail-3-steht-fest_3-480x319.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Terminal 3 at Frankfurt Airport will have 12,000 square meters of retail space. Fraport, the airport\u2019s operator, is now announcing the concessionaires for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":80825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093],"tags":[497,377,69,39,670,1796,16406,1361,4351,216],"class_list":["post-80824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-airport-duty-free","tag-airport-shopping","tag-duty-free","tag-dutyfree","tag-frankfurt-airport","tag-frankfurt-airport-duty-free","tag-frankfurt-airport-retail-gmbh","tag-fraport","tag-gebr-heinemann","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=80824"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80824\/revisions"}],"predecessor-version":[{"id":80834,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/80824\/revisions\/80834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/80825"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=80824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=80824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=80824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}