{"id":81002,"date":"2025-06-24T11:43:41","date_gmt":"2025-06-24T10:43:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81002"},"modified":"2025-06-24T11:43:41","modified_gmt":"2025-06-24T10:43:41","slug":"coeur-de-lion-jewellery-sets-sights-on-travellers-in-asia","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/coeur-de-lion-jewellery-sets-sights-on-travellers-in-asia\/","title":{"rendered":"C\u0153ur de Lion jewellery sets sights on travellers in Asia"},"content":{"rendered":"

German jewellery house C\u0153ur de Lion has announced a major strategic expansion into the Asia Pacific region, a move that marks the next chapter in its growing presence in global duty-free.<\/p>\n

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Spearheading this initiative is the appointment of Gary Leong, industry veteran and founder of Gulf Pacific, as Business Developer for Asia. This strategic development highlights C\u0153ur de Lion\u2019s commitment to deepening its presence in one of the world\u2019s most dynamic and influential travel retail markets.<\/p>\n

\u201cWe are excited to embark on an expansion into Asia, where we have recently appointed Gary Leong to strengthen our presence in this dynamic market,\u201d<\/em> said Markus Lampe, CEO of C\u0153ur de Lion and Aeternum Holding. \u201cThis marks an exciting new chapter for C\u0153ur de Lion, and we look forward to the future projects ahead.\u201d<\/em><\/p>\n

A Heritage of Craftsmanship and Colour<\/strong><\/p>\n

Founded in 1987, C\u0153ur de Lion is renowned for its handcrafted jewellery inspired by geometric forms and the beauty of nature. The brand has gained international recognition for its GeoCube\u00ae designs, contemporary colour combinations, and use of semi-precious stones and pearls\u2014crafted to suit everyday wear and all ages.<\/p>\n

C\u0153ur de Lion is part of Aeternum Holding, alongside brands such as Qudo, Liza\u2019s, and Danish jewellery label Sif Jakobs. Together, the portfolio offers accessible, timeless jewellery rooted in sustainable practices and designed to resonate with Gen Z and millennial consumers.<\/p>\n

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Strong Travel Retail Momentum<\/strong><\/p>\n

C\u0153ur de Lion\u2019s expansion into Asia Pacific builds on its success across various travel retail channels\u2014including airlines, airports, cruise lines, and border shops. The brand\u2019s products are sold in more than 30 countries by 4,000 independent jewellers and are featured by leading global retailers such as Avolta and Gebr. Heinemann.<\/p>\n

The recent launch of the Spring\/Summer 2025 collection at Stuttgart Airport, in collaboration with HSG Flughafen Stuttgart, is a testament to the brand\u2019s increasing airport retail visibility.<\/p>\n

In a recent interview with TRBusiness, Markus Lampe confirmed that travel retail now accounts for approximately 20% of the company\u2019s total revenue.<\/p>\n

\u201cC\u0153ur de Lion has built a robust and expanding footprint within the global travel retail sector,\u201d<\/em> Lampe said. \u201cThis strong performance underscores our strategic commitment to travel retail as a cornerstone of our business.\u201d<\/em><\/p>\n

Cruise Sector Leadership and Airline Partnerships<\/strong><\/p>\n

C\u0153ur de Lion has established a dominant position in the cruise retail market, with a presence on more than 300 river and ocean ships, through partnerships with Starboard, MSC, Harding Retail, and Heinemann.<\/p>\n

In the airline segment, the brand is featured on board premium carriers such as Swiss, Eurowings, Condor, and Lufthansa.<\/p>\n

\u201cC\u0153ur de Lion saw amazing developments in cruise retail in 2024, and our results show we are growing year after year,\u201d<\/em> said Ana Vassallo, Key Account Manager at C\u0153ur de Lion. \u201cWe have\u00a0established ourselves as a \u2018must-have\u2019 jewellery brand in both air and sea travel, appealing to a wide range of ages and nationalities with our strong product design and colourful stone aesthetics.\u201d<\/em><\/p>\n

Airport Retail Footprint<\/strong><\/p>\n

The brand continues to grow its airport presence across Europe and the Americas, with successful points of sale in Stuttgart, Munich, Frankfurt, Hamburg, Palma de Mallorca, Heathrow, and Manchester amongst others. It is also preparing to debut in S\u00e3o Paulo and Rio de Janeiro airports.<\/p>\n

Asia Pacific: A Market Full of Promise<\/strong><\/p>\n

Speaking on the brand\u2019s upcoming entry into Asia Pacific, Gary Leong shared his enthusiasm:<\/p>\n

\u201cIt is exciting to be collaborating with C\u0153ur de Lion and its brands to drive further growth into Asia Pacific,\u201d<\/em> said Leong. \u201cOur goal is to bring newness to a generation of travellers who appreciate the craftsmanship of handmade jewellery.\u201d<\/em><\/p>\n

Leong\u2019s appointment brings deep regional experience and insight to the team.<\/p>\n

\u201cC\u0153ur de Lion pieces are vibrant, long-lasting and rich in personal expression,\u201d<\/em> added Leong. \u201cIt\u2019s important for brands in this sector to offer keepsakes that connect with customers and remind them of their travel experiences.\u201d<\/em><\/p>\n

Favourable Market Conditions<\/strong><\/p>\n

Asia Pacific is seeing robust recovery in both trade and tourism. Governments are investing in infrastructure upgrades, including the ongoing expansion of Changi Airport, which will increase annual passenger capacity to 135 million by 2030.<\/p>\n

At the TFWA Asia Pacific Exhibition & Conference, Singapore\u2019s Minister of State Alvin Tan commented that these developments would help \u201cenhance [Singapore\u2019s] attractiveness as a leading MICE and business hub,\u201d<\/em> adding that the travel retail industry stands to benefit greatly.<\/p>\n

According to Alvin Tan, Singapore\u2019s Minister of State for Trade and Industry and Minister of State for Culture, who spoke at the Tax Free World Association Asia Pacific Exhibition and Conference 2025 (TFWA) held in Singapore recently, this development will ultimately \u201cstrengthen Singapore\u2019s position as a global hub and anchor hub in Asia, connecting Asia to the world. It will also enhance our attractiveness as a leading MICE destination and business hub, which the duty-free and travel retail industry can benefit from.\u201d<\/em><\/p>\n

The country\u2019s thriving cruise industry will continue to gain momentum with the highly anticipated Disney cruise ship arriving in 2025, reinforcing Southeast Asia\u2019s leading home port as one of many key markets for Coeur de Lion to establish its presence in.<\/p>\n

Coeur de Lion\u2019s Vassallo noted, \u201ctimeless designs and top quality guarantee the longevity of our products,\u201d<\/em> reflecting the brand\u2019s commitment to meet the on-going demands of a diversified global travel retail sector.<\/p>\n

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German jewellery house C\u0153ur de Lion has announced a major strategic expansion into the Asia Pacific region, a move that marks the next chapter in […]<\/p>\n","protected":false},"author":4,"featured_media":81005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7095,1,477,7094,7096],"tags":[8930,16442,16443,69,39,15721,107,325,216],"class_list":["post-81002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-watches","category-writing-instruments","tag-coeur-de-lion","tag-coeur-de-lion-duty-free","tag-coeur-de-lion-jewellery","tag-duty-free","tag-dutyfree","tag-gulf-pacific","tag-jewellery","tag-jewelry","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81002"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81002\/revisions"}],"predecessor-version":[{"id":81031,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81002\/revisions\/81031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81005"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}