{"id":81036,"date":"2025-06-24T15:49:03","date_gmt":"2025-06-24T14:49:03","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81036"},"modified":"2025-06-24T15:49:03","modified_gmt":"2025-06-24T14:49:03","slug":"jimmy-choo-signs-up-bai-lu-as-new-ambassador","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jimmy-choo-signs-up-bai-lu-as-new-ambassador\/","title":{"rendered":"JIMMY CHOO signs up Bai Lu as new ambassador"},"content":{"rendered":"<p>Jimmy Choo is proud to announce Chinese actor Bai Lu as Asia-Pacific Brand Ambassador. As part of her debut campaign, she unveils the new Curve Bag &#8211; an evolution of a house signature, reimagined for Summer 2025.<\/p>\n<p><!--more--><br \/>\n<em>\u201cBai Lu perfectly embodies the spirit of Jimmy Choo. Not only is she a talented actress, but she radiates confidence with youthful grace and poise. We are delighted to welcome her as a brand ambassador\u201d<\/em><\/p>\n<p>Sandra Choi, Creative Director<\/p>\n<p><em><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6205.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6205.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6205-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6205-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6205.jpg\" class=\"alignnone size-full wp-image-81038 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-81038\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6205.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6205.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6205-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6205-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/em><\/p>\n<p><em>\u201cIt\u2019s an honour to join the Jimmy Choo family. I have always admired the brand\u2019s creativity and craftsmanship \u2013 each piece inspires me to express myself with confidence, bringing a sense of joy every time I wear them.\u201d<\/em><\/p>\n<p>Bai Lu<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6206.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6206.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6206-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6206-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6206.jpg\" class=\"alignnone size-full wp-image-81039 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-81039\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6206.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6206.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6206-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/06\/thumbnail_IMG_6206-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Shot on location in Beijing by Ren Shenyun and styled by Min Rui, the campaign captures the effortless sophistication of summer in the city whilst a playful storyline is brought to life in a series of dynamic stills and films where we see Bai Lu step into the role of a talent auditioning for a Jimmy Choo campaign. Showcasing the new Curve bag and key pieces from the Summer 2025 collection, Bai Lu embodies the essence of the season with her empowered self-confidence and playful spirit.<\/p>\n<p><iframe title=\"Introducing Bai Lu | Asia-Pacific Brand Ambassador | Jimmy Choo\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2gNtD3e4kk4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jimmy Choo is proud to announce Chinese actor Bai Lu as Asia-Pacific Brand Ambassador. As part of her debut campaign, she unveils the new Curve [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":81037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7088,1,477,7091,7093,7092],"tags":[65,16447,69,39,46,61,198,2399,10739,10738,16227,216],"class_list":["post-81036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-sunglasses-eyewear","tag-accessories","tag-bai-lu","tag-duty-free","tag-dutyfree","tag-fashion","tag-handbags","tag-jimmy-choo","tag-jimmy-choo-duty-free","tag-jimmy-choo-handbags","tag-jimmy-choo-shoes","tag-jimmy-choo-summer-2025","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81036"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81036\/revisions"}],"predecessor-version":[{"id":81048,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81036\/revisions\/81048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81037"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}