{"id":81103,"date":"2025-06-26T10:06:50","date_gmt":"2025-06-26T09:06:50","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81103"},"modified":"2025-06-26T10:06:50","modified_gmt":"2025-06-26T09:06:50","slug":"patron-el-alto-launches-at-mumbai-duty-free-with-punjabi-music-star-karan-aujla","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/patron-el-alto-launches-at-mumbai-duty-free-with-punjabi-music-star-karan-aujla\/","title":{"rendered":"PATR\u00d3N EL ALTO launches at Mumbai Duty Free with Punjabi music star Karan Aujla"},"content":{"rendered":"

A star-studded airport campaign celebrating the launch into India Travel Retail of PATR\u00d3N EL ALTO and its global partnership with Punjabi music sensation Karan Aujla.<\/p>\n

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This dynamic collaboration unites PATR\u00d3N Tequila, the world\u2019s number one super-premium tequila (IWSR 2024 global database), with the celebrated artist, creating an exciting and memorable experience for travellers and fans alike at Mumbai and Delhi airports.<\/strong><\/p>\n

On June 7, 2025, shoppers in the Ospree store at Mumbai Chhatrapati Shivaji International Airport enjoyed the rare opportunity to come face to face with Karan during his in-store personal appearance. Creating an unforgettable encounter for his many fans, Karan autographed PATR\u00d3N EL ALTO bottles for immediate take-away, as well as signing others for future discoveries. The airport appearance synced with his live performance in Mumbai the day before and an immersive, drone-led product reveal. The activity also incorporated an extensive Out of Home media campaign sharing live content and messaging across the airport.<\/p>\n

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Meanwhile, Bacardi is also partnering with Delhi Duty Free to showcase the launch of PATR\u00d3N EL ALTO in an in-store campaign running in parallel until the end of June.<\/p>\n

Sam Pickard, Regional Director AMEA, Bacardi Global Travel Retail remarked: \u201cIndia is an absolute priority market for PATR\u00d3N EL ALTO and we knew that the standard of retail excellence created by both Ospree and Delhi Duty Free would play a valuable, pivotal role in magnifying the domestic market launch through the luxury showcase of travel retail.<\/em><\/p>\n

\u201cDiscerning consumers in India today are driven by unique experiences, especially those with a strong, modern cultural relevance that embody a sense of national pride and the celebration of success. With Karan\u2019s iconic standing in the country, his personal appearance with Ospree at Mumbai Chhatrapati Shivaji International airport created a pinch-me, unforgettable highlight for travellers. Through launches like this, Bacardi is unlocking incremental sales growth for our travel retail customers with high-octane, head-turning moments that epitomize the luxury lifestyle synergies of our category-leading brands such as PATR\u00d3N tequila.\u201d<\/em><\/p>\n

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A star-studded airport campaign celebrating the launch into India Travel Retail of PATR\u00d3N EL ALTO and its global partnership with Punjabi music sensation Karan Aujla.<\/p>\n","protected":false},"author":4,"featured_media":81106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7099],"tags":[217,5000,3494,420,69,39,16356,16462,15030,12063,1755,216],"class_list":["post-81103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","tag-bacardi","tag-bacardi-global-travel-retail","tag-delhi-airport","tag-delhi-duty-free","tag-duty-free","tag-dutyfree","tag-karan-aujla","tag-mumbai-chhatrapati-shivaji-international-airport","tag-ospree-duty-free","tag-patron-el-alto","tag-patron-tequila","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81103"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81103\/revisions"}],"predecessor-version":[{"id":81117,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81103\/revisions\/81117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81106"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}