{"id":81142,"date":"2025-07-03T10:27:51","date_gmt":"2025-07-03T09:27:51","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81142"},"modified":"2025-07-03T10:27:51","modified_gmt":"2025-07-03T09:27:51","slug":"sol-de-janeiro-launches-hot-thing-body-badalada-at-over-350-airport-duty-free-locations","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/sol-de-janeiro-launches-hot-thing-body-badalada-at-over-350-airport-duty-free-locations\/","title":{"rendered":"SOL DE JANEIRO launches ‘hot thing’ BODY BADALADA at over 350 airport duty-free locations"},"content":{"rendered":"

Over 350 Global Airports. One Electrifying Experience. Get Ready to Feel the Heat.
\nL\u2019OCCITANE Global Travel Retail announces the launch of the hottest summer tour featuring its brand Sol de Janeiro.<\/p>\n

The award-winning beauty brand, known for its Brazilian-inspired body care and transportive fragrance, is turning the summer travel season into a global celebration with the launch of Body Badalada\u2122 Vitamin Infused Lotion. This marks the centrepiece of the brand\u2019s biggest travel retail campaign to date. Running from June, over 350 airports across the world will be transformed into high-energy touchpoints of self expression, celebration, and connection.<\/p>\n

Body Badalada\u2122 Vitamin-Infused Lotion is a brand-defining moment. Portuguese slang for \u201cthe hottest thing,\u201d Body Badalada\u2122 introduces a new generation of body lotion: weightless, high-performance, and designed to make an impact. Created with the needs of Gen Z in mind, it delivers 24-hour hydration without feeling heavy. A blend of Brazilian sugarcane and seven types of hyaluronic acid works below the surface to visibly nourish and glow. Infused with the cult-favourite Cheirosa 62 scent, it\u2019s made to enhance daily rituals and elevate both skin and presence. The result is a fast-absorbing, non-sticky formula that hydrates from morning to night.<\/p>\n

To celebrate the global launch, Sol de Janeiro is bringing the energy to airports with an immersive, multi-channel campaign that reimagines the travel experience. The campaign features Juliana Nal\u00fa, Bretman Rock, Samyra Miller, and Nick Pauley, with an original track by Honey Dijon. Travellers will encounter towering product installations, mobile hype crews styled as walking luggage, oversized digital screens, animated pillars, and terminal takeovers. The experience is supported by both digital and out of-home media, reaching travellers before, during, and after their journeys.<\/p>\n

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The Sol de Janeiro Badalada Summer Tour includes vibrant activations across key international airports in Europe, the Americas, and Asia-Pacific. Locations include Amsterdam Schiphol, Stansted, Manchester, Malaga, Palma de Mallorca, Barcelona, Rome, Geneva, Istanbul, and Budapest. Additional stops include New York JFK, San Francisco, Houston, Panama, Puerto Rico, Brazil, Argentina, Chile, Vancouver, Toronto, and Sydney.<\/p>\n

Each pop-up will offer a full-sensory experience including a dedicated Badalada playlist, hand massages, glitter festival makeup bars, interactive photo booths, and selfie stations. Travelers can receive branded takeaways such as bracelets, temporary tattoos, keyrings, and shopping bags. Dedicated product displays will offer testing and sampling of Body Badalada\u2122 and Cheirosa 62.<\/p>\n

\u2018Body Badalada\u2122 is rooted in connection,\u2019 said Heela Yang, Co-Founder and CEO of Sol de Janeiro.
\n\u2018This product was built to bring people closer to their bodies, to each other, and to self-expression. It\u2019s not just about selling a product. It\u2019s about creating moments where people feel seen, celebrated, and part of something bigger.\u2019<\/p>\n

\u2018This summer, we\u2019re taking our energy global,\u2019 said Marion Amirouche, Brand Manager for Sol de Janeiro, Global Travel Retail, L\u2019OCCITANE Group. \u2018Body Badalada\u2122 is more than a product launch. It\u2019s a movement. The goal of the tour is to create vibrant experiences that surprise and engage travellers, turning ordinary trips into joyful moments of self-celebration. No matter where you land, Badalada will be there to greet you with open arms and an unforgettable scent.\u2019<\/p>\n

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Beyond the terminal, the campaign lives on through digital and real-world touchpoints. The Badalada Bloco – a roving celebration inspired by Brazil\u2019s iconic street parties – brings energy to city streets with Airstream pop-ups, branded vending machines, immersive sampling, and content moments. From 3D billboards to festivals and social storytelling, the movement is designed to show up wherever people are.<\/p>\n

Body Badalada\u2122 Vitamin-Infused Lotion is now available exclusively at Sephora and in Travel Retail locations for a limited three-month period. It\u2019s the newest icon in Sol de Janeiro\u2019s body care collection, uniting community, culture, celebration, and care in one unforgettable formula.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over 350 Global Airports. One Electrifying Experience. Get Ready to Feel the Heat.<\/p>\n","protected":false},"author":3,"featured_media":81149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477,7084,7086,7085],"tags":[16471,45,16469,16470,16473,69,14664,16472,16474,92,12736,216],"class_list":["post-81142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beach-body","tag-beauty","tag-body-badalada","tag-body-lotion","tag-bretman-rock","tag-duty-free","tag-honey-dijon","tag-juliana-nalu","tag-samyra-miller","tag-skincare","tag-sol-de-janeiro","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81142"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81142\/revisions"}],"predecessor-version":[{"id":81154,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81142\/revisions\/81154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81149"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}