Helena Rubinstein has announced the appointment of supermodel Adrian Lima as the beauty brand’s newest face.<\/p>\n
The L’Or\u00e9al-owned skincare brand said its new partnership with the Brazilian model “opens a significant new chapter, uniting the brand’s avant-garde spirit with Adriana Lima’s remarkable journey, to empower women to reach new heights.”<\/p>\n
With a modelling career that spans two decades, Lima, aged 44, has graced countless magazine covers and runways, including a long-serving stint as one of the original Victoria’s Secret angels.<\/p>\n
In commenting about her new role as brand face, Lima referenced Rubinstein’s well-known quote,” there are no ugly women, only lazy ones,” adding, “I have to agree. To achieve greatness in any form, […] there is discipline, there is organization, there is preparation. […] It’s the act of taking care of yourself. It’s the act of caring for you,” concluded Lima.<\/p>\n
Helena Rubinstein founded her namesake beauty brand in 1902. Since its inception, the luxury skincare brand has garnered a reputation for its scientific and potent formulas, and hero products such as its Replasty Age Recovery Night Cream. \u200b<\/p>\n","protected":false},"excerpt":{"rendered":"
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