{"id":81205,"date":"2025-07-15T13:43:24","date_gmt":"2025-07-15T12:43:24","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81205"},"modified":"2025-07-15T13:43:24","modified_gmt":"2025-07-15T12:43:24","slug":"the-orange-era-jagermeister-teams-up-with-avolta-for-duty-free-exclusive-summer-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/the-orange-era-jagermeister-teams-up-with-avolta-for-duty-free-exclusive-summer-campaign\/","title":{"rendered":"THE ORANGE ERA: J\u00e4germeister teams up with Avolta for duty free exclusive summer campaign"},"content":{"rendered":"

Mast-J\u00e4germeister SE, the maker of today’s famous premium herbal liqueur, launches its new channel-exclusive activation campaign, The Orange Era, with leading travel experience player, Avolta.<\/p>\n


\nThe Orange Era supports the introduction of J\u00e4germeister Orange into global travel retail. The campaign brings new J\u00e4germeister Orange to life with vibrant and bold, orange pop-ups in Avolta stores at airports in the UK and Spain, including London Heathrow T3, London Gatwick South Terminal, Manchester, Alicante, Madrid and Barcelona for four weeks and Ibiza for eight weeks. The Orange Era will also brighten up Palma Airport in August.<\/p>\n

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The Orange Era puts consumers at the heart of the engagement and captures the essence of J\u00e4germeister Orange and sun-drenched Sicilian summers. Powered by music, the immersive and playful pop-ups offer perfect social media content for the key Gen Z audience and drive awareness, trial, recruitment and sales.<\/p>\n

The activation gives shoppers the chance to sample an ice-cold J\u00e4germeister Orange shot at the tasting bar and explore the musical vibe of The Orange Era. In Alicante consumers can tune into The Orange Era within the orange phone booth and in Ibiza, a J\u00e4germeister Orange DJ interacts with Gen Z party-goers and European holiday makers. There, Avolta Club members can become guest DJs at the booth, by scanning a QR code to play a Mix, Spin & Win game by using sliders and spinning turntables on the beat to accumulate points which convert to discount tokens.<\/p>\n

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A fully integrated and interactive digital campaign has been created with Club Avolta to increase awareness and drive sales of J\u00e4germeister Orange.<\/p>\n

\u201cWe are excited to collaborate with Mast-J\u00e4germeister SE to build awareness for J\u00e4germeister Orange in European travel retail,\u201d<\/em> says Avolta Global Category Head of Liquor, David de Miguel. \u201cThe Orange Era is a highly engaging activation and fully integrated with our Club Avolta digital programme. Together we are connecting shoppers to J\u00e4germeister Orange before, during and after they visit the airport, driving engagement, traction and recruitment at all points of our customers\u2019 journeys.\u201d<\/em><\/p>\n

Gifts with purchase, including J\u00e4germeister Orange bucket hats & bum bags, orange framed sunglasses, branded orange t-shirts, stickers and shot glasses, invite shoppers to take The Orange Era spirit with them wherever they travel.<\/p>\n

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\u201cWe are truly delighted by the reaction from consumers to J\u00e4germeister Orange and The Orange Era and to be partnering with Avolta to reach travellers in these key airports in the UK and Spain,\u201d<\/em> says Mast-J\u00e4germeister SE GTR Marketing Director, Stephanie Cleary. \u201cThe Orange Era speaks the same language as our core Gen Z audience and invites them to create their own Orange Era experiences. J\u00e4germeister Orange shows a lighter, fruitier side to J\u00e4germeister and invites new consumers into the brand, reinforcing and expanding its appeal.\u201d<\/em><\/p>\n

At the end of the European summer, The Orange Era will roll out to airports in different regions, including the US and Asia Pacific.<\/p>\n

J\u00e4germeister Orange (33% ABV), which launched into global travel retail in April, is a smooth and fruity ice-cold shot, perfect for young adult consumers looking for extraordinary taste experiences. With the iconic J\u00e4germeister bottle, clear glass and bright liquid, J\u00e4germeister Orange offers a striking look and feel. J\u00e4germeister Orange is made with the base substance of the original J\u00e4germeister, crafted from 56 herbs, blossoms, roots and fruits, expertly blended with high-quality oil from Sicilian orange and mandarin peels.<\/p>\n

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Mast-J\u00e4germeister SE, the maker of today’s famous premium herbal liqueur, launches its new channel-exclusive activation campaign, The Orange Era, with leading travel experience player, Avolta.<\/p>\n","protected":false},"author":4,"featured_media":81210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,477,7099,7097],"tags":[13486,16494,69,39,15944,15945,15946,114,1075,4077,216,273],"class_list":["post-81205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-avolta","tag-avolta-club","tag-duty-free","tag-dutyfree","tag-jagermeister-orange","tag-jagermeister-orange-duty-free","tag-jagermeister-orange-travel-retail","tag-london-gatwick","tag-london-heathrow","tag-mast-jagermeister-se","tag-travel-retail","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81205"}],"version-history":[{"count":2,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81205\/revisions"}],"predecessor-version":[{"id":81212,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81205\/revisions\/81212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81210"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}