{"id":81376,"date":"2025-07-23T14:39:19","date_gmt":"2025-07-23T13:39:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81376"},"modified":"2025-07-25T11:58:19","modified_gmt":"2025-07-25T10:58:19","slug":"boss-bottled-beyond-eau-de-parfum-premieres-exclusively-in-major-airports-worldwide","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/boss-bottled-beyond-eau-de-parfum-premieres-exclusively-in-major-airports-worldwide\/","title":{"rendered":"BOSS Bottled Beyond Eau De Parfum Premieres Exclusively in Major Airports Worldwide"},"content":{"rendered":"

Coty Travel Retail is excited to unveil the avant-premi\u00e8re launch of BOSS Bottled Beyond Eau De Parfum, available across major international airports beginning July 1, 2025, in Europe and Asia-Pacific, followed by the Americas on August 1. Travellers will enjoy exclusive access ahead of the global retail launch on September 1, 2025.<\/p>\n

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Anchored by the theme \u201cBOSS Recognize BOSS,\u201d the launch features a global campaign starring three exceptional A-listers \u2013 Bradley Cooper, Maluma, and Vinicius Junior \u2013 as the new global ambassadors of BOSS Bottled Beyond. These inspiring talents \u2013 each at the top of their game in their respective industries of film, music, and sport \u2013 capture the essence of brotherhood in the new fragrance campaign, which explores how BOSS men get inspired and inspire others.<\/p>\n

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To celebrate the launch, Coty Travel Retail is delivering one of its most expansive global Travel Retail activations to date, with immersive fragrance bars, digital airport takeovers, and cross-category experiences. These activations unite BOSS fragrance, fashion, and eyewear in a fully integrated expression of the brand.<\/p>\n

\u201cWe are thrilled to introduce BOSS Bottled Beyond Eau De Parfum, the latest addition to the iconic BOSS Bottled collection, exclusively in global Travel Retail, accompanied by a variety of high-impact in-store installations, dynamic digital storytelling, and immersive, cross-category retail experiences.\u201d<\/em> said Mette Engell, Senior Vice President, Global Travel Retail at Coty.<\/p>\n

\u201cWith Bradley Cooper, Vinicius Jr., and Maluma leading the \u2018BOSS Recognize BOSS\u2019 campaign, we invite customers to explore what it truly means to be a BOSS man: someone who constantly recognizes, uplifts, and inspires greatness in others.\u201d<\/em><\/p>\n

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BOSS Bottled Beyond is the first premium ginger-leather Eau de Parfum where opposites collide in a balanced interplay. It embodies two distinct facets of sensuality: one electrifying and fresh, the other deep and carnal. The innovative CO\u2082 Extraction technology used to extract this specific ginger adds a novel, long-lasting scent profile to this ingredient. A seamless blend of innovation and performance, this new scent blurs the lines between niche craftsmanship and blockbuster allure.<\/p>\n

BOSS Bottled Beyond stands out with new, elevated codes, reinventing the iconic bottle shape in a more premium, striking design. The black lacquered glass bottle boasts an elegant leather-touch trim and a gunmetal-gray cap. A radiant gradient, moving from black to smoky gray, completes its masculine aesthetic. An engraved Double B monogram cements the fragrance\u2019s duality and adds a modern statement.<\/p>\n

To commemorate this launch, Frankfurt, Sydney, Istanbul and Barcelona, among others, will host immersive cross-category experiences that bring together BOSS fragrances and the HUGO BOSS fashion house, while the airports in London will feature an extended collaboration that includes Safilo Group, producer of the BOSS eyewear line, delivering a fully integrated expression of the brand universe.<\/p>\n

Activations will include:<\/strong><\/p>\n

\u00b7 A multi-sensory fragrance bar with a Mixology table where travelers can explore the scent\u2019s ingredients and campaign.<\/p>\n

\u00b7 A bespoke Snapchat lens engages users with a Fruit Ninja-inspired game, inviting them to \u201cslice\u201d key fragrance ingredients before shaking a digital shaker to reveal the BOSS Bottled Beyond bottle, merging play and product discovery.<\/p>\n

\u00b7 Maluma\u2019s dedicated photobooth offering an immersive, stage-like setup inspired by his performances. Visitors can listen to his music through headsets, take selfies, and explore the curated \u201cBeyond the Beat\u201d playlist.<\/p>\n

\u00b7 Signed bottles to be won from Vinicius Jr. and Maluma will be available at select airports.<\/p>\n

A 360\u00b0 digital campaign, launched in close collaboration with Coty\u2019s retail partners, will also support the launch \u2013 maximizing visibility across Travel Retail through targeted CRM activations, digital media across Meta and TikTok, and digital acquisition, as well as influencer partnerships tailored to key demographics.<\/p>\n

BOSS Bottled Beyond Eau De Parfum is available in 50ml, 100ml, 150ml and 200ml formats.<\/p>\n

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Coty Travel Retail is excited to unveil the avant-premi\u00e8re launch of BOSS Bottled Beyond Eau De Parfum, available across major international airports beginning July 1, […]<\/p>\n","protected":false},"author":4,"featured_media":81381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7088,7083,1,477,7093],"tags":[16549,16547,11183,10880,16548,12164,69,39,56,43,216],"class_list":["post-81376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-boss-bottled-beyond","tag-boss-bottled-beyond-eau-de-parfum","tag-boss-fragrances","tag-boss-fragrances-duty-free","tag-bradley-cooper","tag-coty-travel-retail","tag-duty-free","tag-dutyfree","tag-fragrance","tag-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81376"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81376\/revisions"}],"predecessor-version":[{"id":81383,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81376\/revisions\/81383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81381"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}