{"id":81434,"date":"2025-07-29T14:12:10","date_gmt":"2025-07-29T13:12:10","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81434"},"modified":"2025-07-29T14:12:10","modified_gmt":"2025-07-29T13:12:10","slug":"ushuaia-ibiza-teams-up-with-patron-tequila-to-wow-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/ushuaia-ibiza-teams-up-with-patron-tequila-to-wow-travellers\/","title":{"rendered":"Ushua\u00efa Ibiza teams up with Patr\u00f3n Tequila to wow travellers"},"content":{"rendered":"

Bacardi Global Travel Retail announces an exciting partnership for its latest innovation, PATR\u00d3N\u00ae EL ALTO tequila, with USHUA\u00cfA\u00ae Ibiza, billed as the world\u2019s number one outdoor club.<\/p>\n

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USHUA\u00cfA\u00ae Ibiza was also voted the number three nightclub in the world by the International Nightlife Association Awards 2024 and is renowned for hosting the world\u2019s top DJs. The partnership is designed to resonate with the brands\u2019 shared audience of bold, high-energy, affluent and aspirational consumers.<\/p>\n

This vivacious, cultural fusion centres on the peak summer travel period to engage with consumers enjoying hedonistic summer days and nights, paired perfectly with PATR\u00d3N EL ALTO, the latest prestige innovation from the world\u2019s leading super-premium tequila.<\/p>\n

The campaign majors on the UK and Spanish airports to capitalize on the popularity of Spain as the number one holiday destination for UK consumers. Teams of fully trained retail ambassadors invite travellers to discover the elevated sipping experience of PATR\u00d3N EL ALTO. Every purchase of PATR\u00d3N EL ALTO creates the chance to win return flights and a two-night stay, during the 2026 season, at the iconic USHUA\u00cfA Ibiza beach hotel with the ultimate backstage access experience at the on-site ANTS all-night party concept. A PATR\u00d3N EL ALTO x USHUA\u00cfA invitation card, included in the elegant gift box, contains a QR code mechanism leading to the competition entry site.<\/p>\n

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Since its launch in 2024, PATR\u00d3N EL ALTO has won over judges at several illustrious international spirit competitions, taking gold medals last year at the San Francisco Spirits Competition, the BevTest Awards and the Latin American Spirits Competition.<\/p>\n

PATR\u00d3N EL ALTO is a smooth blend of mainly 4-year-old a\u00f1ejo and extra a\u00f1ejo 100% Weber Blue Agave tequilas, each aged to perfection in 11 distinct barrel types. The resulting tequila, painstakingly developed over four years by renowned master distiller David Rodriguez and his team in over 300 tasting sessions, is smooth and eminently sippable, accented with subtle notes of figs, honey, caramel, dried fruit and vanilla. While best enjoyed neat or on the rocks to fully appreciate the complex profile of PATR\u00d3N EL ALTO, its inherent smoothness and depth offer versatility for elevated cocktail experiences, appealing to both connoisseurs and those new to prestige tequila.<\/p>\n

Darragh Ryan, Marketing Director, Bacardi Global Travel Retail remarks, \u201cThis is a tremendously exciting moment for us to champion a new era of luxury tequila in European travel retail, appealing to existing, sophisticated tequila drinkers while recruiting aspirational tequila consumers to explore and discover the prestige, elevated difference in PATR\u00d3N EL ALTO. The shared commitment of PATR\u00d3N and USHUA\u00cfA Ibiza to create the best authentic and inspirational experiences, resonates with our shared target audience in ways that speak to their lifestyle.\u201d<\/em><\/p>\n

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Bacardi Global Travel Retail announces an exciting partnership for its latest innovation, PATR\u00d3N\u00ae EL ALTO tequila, with USHUA\u00cfA\u00ae Ibiza, billed as the world\u2019s number one […]<\/p>\n","protected":false},"author":4,"featured_media":81437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[5000,69,39,12064,12063,16358,16558,1755,303,216],"class_list":["post-81434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-bacardi-global-travel-retail","tag-duty-free","tag-dutyfree","tag-patron-duty-free","tag-patron-el-alto","tag-patron-el-alto-duty-free","tag-patron-el-alto-x-ushuaia","tag-patron-tequila","tag-tequila","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81434"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81434\/revisions"}],"predecessor-version":[{"id":81469,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81434\/revisions\/81469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81437"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}