{"id":81488,"date":"2025-07-31T09:21:41","date_gmt":"2025-07-31T08:21:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81488"},"modified":"2025-07-31T09:21:41","modified_gmt":"2025-07-31T08:21:41","slug":"ysl-beauty-light-club-touches-down-at-buenos-aires-ezeiza-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/ysl-beauty-light-club-touches-down-at-buenos-aires-ezeiza-airport\/","title":{"rendered":"YSL Beauty Light Club touches down at Buenos Aires Ezeiza Airport"},"content":{"rendered":"

Ezeiza International Airport in Buenos Aires, setting a new benchmark for traveller experience in the Latin America region with YSL.<\/p>\n


\nSpanning Avolta\u2019s stores and key terminal spaces, the YSL Beauty Light Club invites travellers into the brand\u2019s bold, modern world, merging luxury, technology, and immersive storytelling. At its core is an AI-generated DJ set created exclusively for this collaboration, delivering a futuristic soundscape that blends music and technology. With custom-designed touchpoints across the airport, the experience invites travelers to discover the bold spirit of YSL through iconic fragrances like Libre and MYSLF, as well as the latest makeup releases from the Make Me Blush collection.<\/p>\n

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Club Avolta members enjoy exclusive benefits throughout the activation, including personalized offers, even before reaching the airport, reinforcing the program\u2019s role in rewarding and connecting frequent travellers.<\/p>\n

\u201cWe believe in creating experiences that resonate with our travellers well beyond the point of sale,\u201d<\/em> said Enrique Urioste, President & CEO LATAM at Avolta. \u201cThis partnership with L\u2019Or\u00e9al and YSL is a perfect example of how we\u2019re innovating through collaboration, making travel retail more engaging, memorable, and premium.\u201d<\/em><\/p>\n

This initiative is part of Avolta\u2019s wider strategy to collaborate with world-class partners and deliver standout experiences in key regional markets, reflecting its commitment to pushing boundaries in travel retail through creativity and traveller-centric thinking.<\/p>\n

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Ezeiza International Airport in Buenos Aires, setting a new benchmark for traveller experience in the Latin America region with YSL.<\/p>\n","protected":false},"author":4,"featured_media":81491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477,7084],"tags":[13486,45,15233,44,69,39,16569,56,89,43,216,101,8715,16186,16139,16570,16571],"class_list":["post-81488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","tag-avolta","tag-beauty","tag-club-avolta","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-ezeiza-international-airport","tag-fragrance","tag-loreal","tag-perfume","tag-travel-retail","tag-ysl","tag-ysl-beauty-duty-free","tag-ysl-beauty-light-club","tag-ysl-fragranaces","tag-ysl-libre","tag-ysl-myslf"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81488"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81488\/revisions"}],"predecessor-version":[{"id":81513,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81488\/revisions\/81513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81491"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}