{"id":81499,"date":"2025-07-31T09:26:41","date_gmt":"2025-07-31T08:26:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81499"},"modified":"2025-07-31T09:26:41","modified_gmt":"2025-07-31T08:26:41","slug":"jo-malone-london-reveals-a-taste-for-raspberry-ripple-with-new-scent","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jo-malone-london-reveals-a-taste-for-raspberry-ripple-with-new-scent\/","title":{"rendered":"Jo Malone London reveals a taste for Raspberry Ripple with new scent"},"content":{"rendered":"

The ice cream in question: Raspberry Ripple. The classic, deliciously creamy and smooth vanilla ice cream that has swirls of juicy raspberry running through it. A nostalgic staple of British summers, Raspberry Ripple is the inspiration for \u2013 and the name of \u2013 Jo Malone London\u2019s new fragrance.<\/p>\n

<\/p>\n

\u2018There is something really appealing about the British seaside in the summer,\u2019<\/em> muses C\u00e9line Roux, Jo Malone London\u2019s Global Head Of Fragrance. \u2018I always think you have two different types of seaside experience. One that is bracing, where you walk across rugged cliffs. Then the experience that\u2019s more about the fun of the summer, the joyful kind where you enjoy an ice cream on a pier.\u2019<\/em><\/p>\n

As with all Jo Malone London fragrances, it begins with a story. And this story starts at the British seaside, with Raspberry Ripple in the starring role. The popularity of Raspberry Ripple, a seaside classic if ever there was one, can be traced back to the early 20th century. It was, however, in the 1950s and 1960s when ice cream vans became popular that Raspberry Ripple was famously established as an iconic British favourite. This ice cream has gone beyond a sweet classic treat that evokes playful childhood memories; it has now become a cultural marker of British summertime.<\/p>\n

\"\"

It\u2019s the combination of this joyous, light-hearted mood with the juxtaposition of the tart, juicy, vibrant \u2013 and thoroughly moreish \u2013 raspberries and the richness of ice cream that makes it the olfactory taste of summer.<\/p>\n

\u2018I wanted the scent to have a burst of red fruit, but in a natural way. It had to be very juicy; it had to be sparkling. So, you have these notes of raspberries, strawberries and red fruits. And then you have the bergamot to bring that sparkle. There is also a dose of white musk to give it a creamy effect \u2013 like a real vanilla ice cream. And afterwards, a bit of sandalwood and woodiness in the base.\u2019 <\/em>Still, while the scent is based on this sugary treat, Raspberry Ripple is not a typical gourmand fragrance. This didn\u2019t stop C\u00e9line taking great pleasure in exploring and finding inspiration from traditional British summer treats, like summer pudding: \u2018I loved the burst you get that is both yummy but also tart and creamy. I just remember thinking, \u201cthis is so good.\u201d\u2019<\/em><\/p>\n

\"\"

While nostalgia invariably plays a part in the creation of the fragrance, there is, insists C\u00e9line, \u2018a modernity\u2019 to it. \u2018Yes, one could definitely see it as quite retro, it always takes me to all of these nostalgic images of the seaside piers across Britain, but we have made sure it was done in a really modern way.\u2019 A modern way that takes into consideration that people are increasingly gravitating to wearing fragrance in a way that feels unique to them, hence C\u00e9line advises experimenting by layering Raspberry Ripple with some of the other scents in the Jo Malone London fragrance collection. \u2018Of course, like all of our scents, it goes really well with Grapefruit, but it also works so well with English Oak & Hazelnut.\u2019<\/p>\n

That said, ultimately this playful twist on a summer classic stands on its own. \u2018Really, the idea is that when you smell Raspberry Ripple, you have this burst of red fruit and you see it. You also see the creaminess, the comfort of the ice cream. It takes you there, you are on the pier, by the beach, looking at the little huts, enjoying a raspberry ripple ice cream. And that brings a smile to your face. So, it’s really about the joy of summer,\u2019<\/em> says C\u00e9line, adding with a smile, \u2018a lovely British summer.\u2019<\/em><\/p>\n