{"id":81647,"date":"2025-08-07T16:52:38","date_gmt":"2025-08-07T15:52:38","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81647"},"modified":"2025-08-07T16:52:38","modified_gmt":"2025-08-07T15:52:38","slug":"johnnie-walker-black-ruby-pop-up-treats-travellers-at-paris-charles-de-gaulle","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/johnnie-walker-black-ruby-pop-up-treats-travellers-at-paris-charles-de-gaulle\/","title":{"rendered":"Johnnie Walker Black Ruby pop-up treats travellers at Paris Charles de Gaulle"},"content":{"rendered":"

Johnnie Walker, Travel Retail\u2019s No.1 whisky brand, announces the opening of a striking new Johnnie Walker Black Ruby pop-up at Paris Charles de Gaulle Airport, the busiest airport in the European Union. The Black Ruby pop-up, which is open throughout August, is designed to capture the imagination of global travellers and builds on the success of the recent Johnnie Walker Black Ruby launch across Travel Retail.<\/p>\n

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Exploration is a major trend driving travel retail shopper behaviour, with 28% of alcohol duty-free shoppers seeking exclusive or unique products. This one-off pop-up at Paris Charles de Gaulle offers travellers a memorable and luxurious experience. The exclusive sensory journey is inspired by luxury speakeasies and after-hours hotel bars.<\/p>\n

The launch of the pop-up is the latest travel retail activation from Johnnie Walker Black Ruby, heroing the drink\u2019s versatility in whisky-based serves and cocktails. By offering tastings, cocktail ideas and Brand Ambassador-led education, the activation aims to create a unique setting where consumers are inspired to make their own Johnnie Walker Black Ruby cocktail either at their destination or at home.<\/p>\n

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The Black Ruby pop-up at Paris Charles de Gaulle Airport includes:<\/strong><\/p>\n

Tastings of Johnnie Walker Black Ruby in a bespoke pop-up based on a luxury speakeasy.<\/p>\n

Brand Ambassadors to guide travellers through a tasting ritual, culminating in a theatrical \u2018Ring for Black Ruby\u2019 cocktail reveal.<\/p>\n

Visitors are invited to explore two signature Black Ruby cocktails \u2013 innovative, flavour-forward twists on classic serves \u2013 while discovering the craftsmanship of Master Blender Dr Emma Walker and her team.<\/p>\n

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\u201cParis Charles de Gaulle provides the perfect backdrop for the Johnnie Walker Black Ruby story – a setting that celebrates the craft and vibrancy behind this exciting new Scotch expression,\u201d<\/em> said Andrew Cowan, Managing Director of Diageo Global Travel.<\/p>\n

Johnnie Walker Black Ruby launched<\/a> in Global Travel in March 2025.<\/strong><\/p>\n

Travellers passing through CDG this summer can taste, discover, and purchase Johnnie Walker Black Ruby, taking home not just a bottle, but a memory of an experience that celebrates the new, sweeter side of Scotch.<\/strong><\/p>\n

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Johnnie Walker, Travel Retail\u2019s No.1 whisky brand, announces the opening of a striking new Johnnie Walker Black Ruby pop-up at Paris Charles de Gaulle Airport, […]<\/p>\n","protected":false},"author":4,"featured_media":81650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7097],"tags":[5492,69,39,226,16010,16011,742,47,4936,49,216],"class_list":["post-81647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-diageo-global-travel","tag-duty-free","tag-dutyfree","tag-johnnie-walker","tag-johnnie-walker-black-ruby","tag-johnnie-walker-black-ruby-duty-free","tag-johnnie-walker-duty-free","tag-malt-whisky","tag-paris-charles-de-gaulle-airport","tag-scotch","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81647"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81647\/revisions"}],"predecessor-version":[{"id":81669,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81647\/revisions\/81669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81650"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}