{"id":81711,"date":"2025-08-15T11:47:48","date_gmt":"2025-08-15T10:47:48","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81711"},"modified":"2025-08-15T11:47:48","modified_gmt":"2025-08-15T10:47:48","slug":"bulgari-opens-perfume-pop-ups-at-rome-fiumicino-and-athens-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bulgari-opens-perfume-pop-ups-at-rome-fiumicino-and-athens-airports\/","title":{"rendered":"BULGARI opens perfume pop ups at Rome Fiumicino and Athens airports"},"content":{"rendered":"

BVLGARI has debuted two striking Eau Parfum\u00e9e Collection pop-ups at Rome Fiumicino and Athens International airports, created in partnership with Lagard\u00e8re and Avolta respectively. Each offers a multisensory experience that celebrates the Maison\u2019s Roman elegance, pioneering perfumery, and the enduring allure of its iconic tea-inspired fragrances.<\/p>\n

<\/p>\n

BVLGARI\u2019S OPENS A NEW POP-UP IN ROME FIUMICINO<\/strong><\/p>\n

Bvlgari debuts a new pop-up at Rome Fiumicino Airport, created in partnership with Lagard\u00e9re. To celebrate the enduring allure of the Eau Parfum\u00e9e Collection. A multisensory experience, the pop-up is a tribute to exceptional perfumery, Roman elegance, and the trailblazing spirit of Bvlgari.<\/p>\n

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A POP-UP OF PURE SOPHSITICATION<\/strong><\/p>\n

The glamour of Bvlgari\u2019s Via dei Condotti boutique comes to life in this spectacular installation, set at the heart of the luxury duty-free shopping promenade. Classic Travertine marble columns, paired with modern brass accents, frame the space in architectural splendor. Below it, a custom saffron-hued carpet\u2014Bvlgari\u2019s signature shade\u2014is as radiant as a Roman sunset. And on the back display, a living wall of lush plants pays homage to the gems of nature that inform all Bvlgari\u2019s fragrances.<\/p>\n

At its center, a marble table adorned with fresh flowers draws attention to the main protagonist the new Eau Parfum\u00e9e Collection. Launched in 1992, the first tea-inspired scent established an entirely new type of fragrance. Embodying the Maison\u2019s pioneering spirit, it was the first fragrance in the world inspired by the scent of tea leaves. A launch that has inspired an enduring and particularly successful trend. Now the icons\u2014Th\u00e9 Vert and Th\u00e9 Blanc\u2014are reborn, infused with genuine tea extracts, thanks to the latest olfactory technology.<\/p>\n

Saffron-colored seats invite clients to linger and explore, while displays on either side highlight Bvlgari\u2019s high perfumery collections, Bvlgari LE GEMME and Bvlgari ALLEGRA. Steeped in Bvlgari heritage, every detail comes together to create an impeccable showcase for the Roman Maison\u2019s olfactory masterpieces.<\/p>\n

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BESPOKE EXPERIENCE<\/strong><\/p>\n

The pop-up serves as a tranquil oasis where travelers can immerse their senses in soothing scents and natural greenery. To enhance the experience, an artist will be on-site three days a week, offering clients custom watercolor paintings of notes from their chosen fragrance\u2014a personal memento of a unique olfactive journey.<\/p>\n

DISCOVER THE NEW EAU PARFUM\u00c9E COLLECTION<\/strong><\/p>\n

Inspired by a trip to the renowned Parisian Mariage Fr\u00e8res tea shop in the nineties, Master Perfumer Jean-Claude Ellena recreated the scent of green tea\u2014an audacious proposition and an immediate success. Ellena\u2019s feat was particularly dazzling because green tea extracts did not exist at that time.<\/p>\n

The follow-up to this best seller came in 2003 with the introduction of the comforting Eau Parfum\u00e9e au Th\u00e9 Blanc, crafted by Master Perfumer Jacques Cavallier with actual Chinese white tea leaves.<\/p>\n

Now, today\u2019s perfumery technology revolutionizes both of these classics with new tea extracts, more than 30 years after the groundbreaking debut of Eau Parfum\u00e9e.<\/p>\n

Eau Parfum\u00e9e is being reborn, elevated from its original Eau de Cologne formulas into concentrated Eau de Toilette versions.<\/p>\n

Eau Parfum\u00e9e Th\u00e9 Vert Eau de Toilette features 94% natural-origin ingredients, including a green tea extract for the very first time. Crisp young green tea leaves mingle with fizzy bergamot to create a radiant jewel.<\/p>\n

Eau Parfum\u00e9e au Th\u00e9 Blanc Eau de Toilette features 89% natural-origin ingredients, including a new China White Tea Supercritical Fluid Extraction that captures the refinement of white tea, both its fresh petal-like notes of white flowers and mellow fruity facets.<\/p>\n

To complete the collection, both scents also come in a new delicately foaming Body Shower Gel and velvety Body Lotion, in addition to a generous 350ml Heritage Edition flacon of the Eau Parfum\u00e9e Th\u00e9 Vert Eau de Toilette.<\/p>\n

As a finishing touch, the originals\u2019 emblematic bottles, iconic minimalist silhouettes echoing Roman columns, have been refreshed. The new design showcases labels embossed with botanicals and a cap with a crackled inlay inspired by Chinese ceramic art, all evoking nature\u2019s quiet sophistication.<\/p>\n

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BVLGARI TAKES OVER ATHENS AIRPORT<\/strong><\/p>\n

Following a successful debut at Rome Fiumicino, Bvlgari now unveils the second chapter of its reimagined Eau Parfum\u00e9e Collection at Athens International Airport. Created in partnership with Avolta, the pop-up invites travelers to step into a radiant oasis, where they can experience a unique sensorial journey through the world of Bvlgari Perfumery.<\/p>\n

THE DESIGN: PURE REFINEMENT<\/strong><\/p>\n

Rooted in the bold sophistication of the Eternal City, the space reflects classic Bvlgari codes. The Maison\u2019s signature saffron hue suffuses the environment with the warmth of a Roman sunset. A Pavonazzetto marble table, adorned with a sumptuous bouquet, serves as an eye-catching focal point.<\/p>\n

Dynamic storytelling unfolds across a floor-to-ceiling video wall, showcasing the evolution of the Eau Parfum\u00e9e Collection, including the debut of its graceful new flacon design. Launched in 1992, the first tea-inspired scent established an entirely new type of fragrance. Now the icons\u2014Th\u00e9 Vert and Th\u00e9 Blanc\u2014are reborn, infused with genuine tea extracts, thanks to the latest olfactory technology.<\/p>\n

\"\"

BESPOKE EXPERIENCE<\/strong><\/p>\n

The pop-up offers travelers a moment of calm in the soothing world of the Eau Parfum\u00e9e Collection. Adding a personal touch, an artist will be on-site three days a week to create custom watercolor illustrations inspired by each client\u2019s chosen scent\u2014a one-of-a-kind memento of their fragrance journey.<\/p>\n

DISCOVER THE NEW EAU PARFUM\u00c9E TH\u00c9 COLLECTION<\/strong><\/p>\n

Drawing inspiration from a visit to the iconic Mariage Fr\u00e8res tea emporium in Paris, Master Perfumer Jean-Claude Ellena boldly captured the essence of green tea in a fragrance, a feat made even more remarkable by the absence of green tea extracts at the time. Building upon this success, Jacques Cavalier introduced the soothing Eau Parfum\u00e9e au Th\u00e9 Blanc in 2003, crafted with authentic Chinese white tea leaves.<\/p>\n

Now, over three decades after the debut of Eau Parfum\u00e9e, innovation elevates these classics with cutting-edge tea extraction techniques. The Eau Parfum\u00e9e collection is reborn, transitioning from its original Eau de Cologne concentration to a more intense Eau de Toilette formulation.<\/p>\n

Eau Parfum\u00e9e Th\u00e9 Vert Eau de Toilette, boasting 94% natural-origin ingredients, showcases a green tea extract for the very first time, blending crisp young green tea leaves with vibrant bergamot for a sparkling, radiant scent. Eau Parfum\u00e9e au Th\u00e9 Blanc Eau de Toilette features 89% natural-origin ingredients, highlighting a new China White Tea Supercritical Fluid Extraction to capture the delicate nuances of white tea, from its fresh, floral notes to its mellow, fruity undertones.<\/p>\n

Expanding the collection, both fragrances are complemented by a new gently foaming Body Shower Gel and a velvety Body Lotion, alongside a substantial 350ml Heritage Edition flacon of Eau Parfum\u00e9e Th\u00e9 Vert Eau de Toilette.<\/p>\n

Finally, the collection’s signature bottles, with their minimalist, Roman-inspired columns, have been updated with botanical-embossed labels and a cap featuring a crackled inlay reminiscent of Chinese ceramics.<\/p>\n","protected":false},"excerpt":{"rendered":"

BVLGARI has debuted two striking Eau Parfum\u00e9e Collection pop-ups at Rome Fiumicino and Athens International airports, created in partnership with Lagard\u00e8re and Avolta respectively. Each […]<\/p>\n","protected":false},"author":4,"featured_media":81713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7086],"tags":[14322,1249,10448,10451,15806,11120,69,39,56,4249,43,2608,216],"class_list":["post-81711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-mens-grooming","tag-athens-international-airport","tag-bvlgari","tag-bvlgari-allegra","tag-bvlgari-fragrances","tag-bvlgari-fragrances-duty-free","tag-bvlgari-le-gemme","tag-duty-free","tag-dutyfree","tag-fragrance","tag-lagardere","tag-perfume","tag-rome-fiumicino","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81711"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81711\/revisions"}],"predecessor-version":[{"id":81728,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81711\/revisions\/81728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81713"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}