Fernet-Branca, the iconic Italian amaro known as “The Bartender’s Handshake,” has announced the release of its 180th anniversary Limited Edition bottle. Commemorating the brand’s milestone, this special release reflects on a storied past while looking ahead to the future of the amaro category, and a new generation of drinkers.<\/p>\n
Fernet-Branca Celebrates 180 Years with New Limited Edition Bottle<\/strong><\/p>\n The 180th Anniversary Limited Edition bottle features a larger-than-life version of the iconic eagle symbol, set in front of a surrealist rendering of the iconic Fratelli Branca distillery in Milan. While the Fernet-Branca label is collectible and newly designed, the liquid inside\u2014crafted from a secret recipe of 27 herbs, flowers, spices, and roots meticulously sourced from over four continents\u2014remains unchanged.<\/p>\n With one eye cast downward and the other looking forward, the eagle represents a combined sense of tradition and modernity. Originally designed by Leopoldo Metlicovitz, the eagle first appeared on the Fernet-Branca logo in 1901, marking the company’s expansion onto the global stage. Since then, the brand’s global presence, particularly in the U.S., has only continued to grow.<\/p>\n “With the excitement and interest around Fernet-Branca at an all-time high, it felt like the perfect moment to honor this new frontier for the brand in the U.S. market,” says Branca USA CEO, Christopher Watt. “We’re seeing a cultural shift\u2014drinkers are embracing bold, bitter flavors and the ritual of the shot in a way we haven’t seen before. There’s never been a better time to celebrate Fernet-Branca’s next chapter in the U.S., and the 180th Anniversary bottle marks a proud step forward in honoring both our heritage and our momentum.”<\/p>\n In celebration of 180 years of Fratelli Branca distillery, Fernet-Branca will also launch its inaugural “Merchants of the Know” national tour. Over the next 12 months, Edoardo Branca, sixth-generation family member, along with other Fernet-Branca representatives, will travel across the country to visit select bars that have gone above and beyond in introducing new consumers to Fernet-Branca. These standout accounts will be officially inducted as “Merchants of the Know” and honored with a certificate of authentication and a solid Bronze Fernando statue, Fernet-Branca’s beloved mascot, to proudly display at their bar.<\/p>\n “It’s not every day we get to personally thank those who have helped share Fernet-Branca with their communities,” says Edoardo Branca. “I’m proud to do so on behalf of my family and the company as a whole. As we set our sights on the future, we would be remiss not to acknowledge the people that are keeping the history and the lore alive, because that is what a shot of Fernet-Branca truly represents.”<\/p>\n","protected":false},"excerpt":{"rendered":" Fernet-Branca, the iconic Italian amaro known as “The Bartender’s Handshake,” has announced the release of its 180th anniversary Limited Edition bottle. Commemorating the brand’s milestone, […]<\/p>\n","protected":false},"author":3,"featured_media":81731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7098,7097],"tags":[786,77,10676,39,16621,6354],"class_list":["post-81730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wine-champagne","category-wines-spirits","tag-airports","tag-cocktails","tag-drinks","tag-dutyfree","tag-fernet-branca","tag-travelretail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81730"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81730\/revisions"}],"predecessor-version":[{"id":81732,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81730\/revisions\/81732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81731"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}