{"id":81768,"date":"2025-08-19T10:54:57","date_gmt":"2025-08-19T09:54:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81768"},"modified":"2025-08-19T10:54:57","modified_gmt":"2025-08-19T09:54:57","slug":"aperol-paints-rome-fiumicino-orange","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/aperol-paints-rome-fiumicino-orange\/","title":{"rendered":"APEROL paints Rome Fiumicino orange"},"content":{"rendered":"

Aperol has unveiled an \u2018immersive\u2019 activation at Rome Fiumicino Airport Terminal 1, described as one of the brand\u2019s \u2018most impactful\u2019 global travel retail (GTR) showcases.<\/p>\n

<\/p>\n

The activation builds on the brand\u2019s GTR campaign \u2018Travel Journey\u2019, which is now in its fourth year. Last year\u2019s programme reached more than 51 million travellers across 19 airports.<\/p>\n

The new edition focuses on \u2018evolving traveller expectations\u2019 for personalisation, value and gifting.<\/p>\n

The Rome activation features Aperol\u2019s refreshed brand visual identity, with \u2018vibrant\u2019 orange tones and Venetian-inspired design cues.<\/p>\n

The GTR move is also part of Aperol\u2019s global campaign, \u2018L\u2019unico. Per Tutti\u2019 \u2013 which means \u2018The one. For all\u2019. This campaign is live in European holiday hubs including D\u00fcsseldorf, Milan Malpensa, Naples, Palma, Stansted, and Venice.<\/p>\n

Biancamaria Sansone, Campari Group\u2019s GTR marketing and channel and customer marketing director, said: \u201cThe activation in Rome represents a strategic milestone for Aperol as we introduce its new global campaign and refreshed visual identity in travel retail.<\/em><\/p>\n

\u201cBy featuring the brand in such a high-profile location, we are strengthening equity and creating a seamless link across pre-trip inspiration, in-store engagement, and post-travel discovery that is connected by the summer campaign.<\/em><\/p>\n

\u201cAt the heart of \u2018L\u2019unico. Per Tutti\u2019 is a universal message that reinforces Aperol\u2019s role at the centre of social moments everywhere.<\/em><\/p>\n

\u201cAs we kick off the summer season, the essence of the campaign feels even more meaningful, and we look forward to engaging travellers seeking discovery on their travels with the golden-hour magic of the Aperol aperitivo hour.\u201d<\/em><\/p>\n

The GTR campaign is omnichannel, with a digital strategy employed to build anticipation through social media and Google search, delivering tailored content to travellers.<\/p>\n

In the terminal, travellers can customise glassware at the Personalisation Bar. Meanwhile, the E-Postcard Booth allows travellers to send photos to friends and family, using holiday destinations as a backdrop.<\/p>\n

\"\"

The activation also features Spritz tastings, guided by brand ambassadors.<\/p>\n

Aperol has also partnered with select travel influencers to create a content series based in Rome called #AperolTravelGuide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aperol has unveiled an \u2018immersive\u2019 activation at Rome Fiumicino Airport Terminal 1, described as one of the brand\u2019s \u2018most impactful\u2019 global travel retail (GTR) showcases.<\/p>\n","protected":false},"author":4,"featured_media":81770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[2092,14009,2091,16277,13530,69,39,7977,216],"class_list":["post-81768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-aperol","tag-aperol-duty-free","tag-aperol-spritz","tag-aperol-spritz-travel-retail","tag-campari-group","tag-duty-free","tag-dutyfree","tag-rome-fiumicino-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81768"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81768\/revisions"}],"predecessor-version":[{"id":81802,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81768\/revisions\/81802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81770"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}