{"id":81903,"date":"2025-08-26T10:39:23","date_gmt":"2025-08-26T09:39:23","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81903"},"modified":"2025-08-26T10:39:23","modified_gmt":"2025-08-26T09:39:23","slug":"house-of-suntory-partners-with-qatar-duty-free-to-create-an-exclusive-experience","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/house-of-suntory-partners-with-qatar-duty-free-to-create-an-exclusive-experience\/","title":{"rendered":"House of Suntory partners with Qatar Duty Free to create an exclusive experience"},"content":{"rendered":"

Suntory Global Spirits has partnered with Qatar Duty Free to create the first-ever House of Suntory experiential pop-up at Hamad International Airport, showcasing its prestigious collection of luxury Japanese whisky and premium white spirits.<\/p>\n

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Strategically located in a prime position within the Departures terminal (South Node), directly outside the main liquor store, the 20sq m activation will run from 6 July 2025 through January 2026.<\/p>\n

Designed to deliver an immersive and memorable experience, the focus of this premium brand showcase is to drive brand education, awareness and trial purchase, while delivering long-term brand visibility in one of the world\u2019s most prestigious travel retail environments.<\/p>\n

A journey into Japanese artistry & craftsmanship<\/strong><\/p>\n

Taking inspiration from the beauty of Japan\u2019s natural landscape and the refined artistry of Japanese craftsmanship, the captivating Qatar pop-up invites travellers to explore the essence of The House of Suntory.<\/p>\n

The exterior of the pop-up blends traditional design elements with contemporary aesthetics, featuring modernised Machiya-inspired wood lattices \u2013 a tribute to the facade of the company\u2019s first shop in Japan. Large digital screens display evocative imagery of Japan, in addition to eye-catching branded lightboxes. Inside, traditional Ikebana floral installations help to imbue the space with an unmistakeably Japanese aesthetic.<\/p>\n

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On entering, the Education zone communicates the three key principles of The House of Suntory: Wa (harmony with Japanese nature); Omotenashi (hospitality); and Monozukuri (craftsmanship), alongside the brand stories of Yamazaki, Hakushu and Hibiki.<\/p>\n

Thanks to their unique geographical terrain and climate, which profoundly influence the character of the spirits they produce, these three distinct whisky brands exemplify the unique art of Tsukuriwake \u2013 the art of diversity in whisky making \u2013 which The House of Suntory is renowned for.<\/p>\n

The paragon of Japanese whisky<\/strong><\/p>\n

As befits its position as the lead luxury whisky brand from The House of Suntory, Hibiki is spotlighted through a prominent central display. Hibiki, meaning \u2018resonance\u2019 in Japanese, is regarded as an icon of Japanese whisky in the travel retail channel. Introduced in 1989 to commemorate the House\u2019s 90th anniversary, Hibiki is one of the most celebrated and awarded blended Japanese whiskies \u2013 a contemporary symbol of Japanese luxury that transcends the whisky category through artistry.<\/p>\n

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Hibiki is composed of only the most exceptional whiskies from the globally acclaimed Yamazaki, Hakushu and Chita distilleries, meticulously hand-packed by the blenders from over one million casks, to achieve a profound depth and complexity.<\/p>\n

The central display spotlights a selection of leading limited-edition expressions. A highlight during Q3 will be the ultra-luxury Hibiki 40 Year Old \u2013 an extraordinary blend of whiskies from the Yamazaki, Hakushu and Chita distilleries \u2013 each matured for over 40 years and meticulously blended to create a full orchestra of flavours and aromas. Only 400 bottles of Hibiki 40 Year Old have been released globally across selected markets and channels.<\/p>\n

High-aged luxury whiskies & The Art of Japanese Gifting<\/strong><\/p>\n

The Qatar pop-up space is thoughtfully segmented to encourage exploration across The House of Suntory portfolio \u2014 from age-statement whiskies and premium blends to craft spirits Roku Gin and Haku Vodka.<\/p>\n

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Targeting connoisseurs and collectors, The Beautification of Time zone features a wide selection of higher aged statements, including best-sellers such as Hibiki 21 Year Old and Yamazaki 18 Year Old. Drawing on the Japanese belief that the past, present, and future are intrinsically connected, this dedicated space celebrates the transformative power of time. It features a curated selection of rare and aged expressions, each bottle representing decades of mastery and refinement.<\/p>\n

An adjoining Art of Gifting zone completes the shopping experience, incorporating a special gifting ritual designed to elevate every purchase, and a range of luxury GWPs. These include branded gift bags, gift cards, a wardrobe scent, and a limited-edition traditional Furoshiki Japanese wrapping cloth.<\/p>\n

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Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham commented: \u201cThis striking pop-up at Hamad International Airport is a powerful showcase of what sets The House of Suntory apart. In collaboration with Qatar Duty Free, we are inviting travellers to immerse themselves in the world of luxury Japanese whisky, where tradition meets innovation, and every detail reflects our relentless pursuit of perfection.\u201d<\/em><\/p>\n

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Suntory Global Spirits has partnered with Qatar Duty Free to create the first-ever House of Suntory experiential pop-up at Hamad International Airport, showcasing its prestigious […]<\/p>\n","protected":false},"author":4,"featured_media":81912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[69,39,13095,13093,751,13094,13581,551,236,5177,14503,10331,216,103,1470],"class_list":["post-81903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-haku-vodka","tag-hakushu","tag-hamad-international-airport","tag-hibiki","tag-hibiki-duty-free","tag-japanese-whisky","tag-qatar-duty-free","tag-roku-gin","tag-suntory-global-spirits","tag-the-house-of-suntory","tag-travel-retail","tag-whisky","tag-yamazaki"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81903"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81903\/revisions"}],"predecessor-version":[{"id":81924,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81903\/revisions\/81924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81912"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}