{"id":81985,"date":"2025-08-27T19:10:37","date_gmt":"2025-08-27T18:10:37","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=81985"},"modified":"2025-08-27T19:10:37","modified_gmt":"2025-08-27T18:10:37","slug":"miu-miu-unveils-miutine-a-new-irreverent-fragrance","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/miu-miu-unveils-miutine-a-new-irreverent-fragrance\/","title":{"rendered":"MIU MIU unveils Miutine, a new irreverent fragrance"},"content":{"rendered":"<p>Miu Miu unveils Miutine, the new feminine fragrance that captures the essence of the Miu Miu woman: irreverent, youthful in spirit, and unconventional.<\/p>\n<p><!--more--><\/p>\n<p>Miutine is worn entirely for oneself, away from the gaze of others. Captured in a toffee-toned matelass\u00e9 flacon, the scent inside reimagines a classic chypre signature with a fruity, gourmand twist. The name plays on the French word mutine, a rebel\u2019s spirit bottled. It embodies the spirit of the Miu Miu girl: insouciant and irreverent. She knows the rules and delights in bending them. Miutine is not a statement but a knowing glance, a sweet rebellion that is light-hearted and laced with wit, a gesture made entirely for oneself.<\/p>\n<p>Miutine, created by master perfumer Dominique Ropion, is a playful yet sophisticated twist on the classic chypre fragrance. It opens with a vibrant burst of wild strawberry, specifically the Mara des Bois variety, bringing a joyful, spontaneous energy. This lively opening unfolds into a sophisticated gardenia heart, enriched with a hint of jasmine for added volume. The base is anchored by a rich gourmand accord of brown sugar and bourbon vanilla, creating a melting, addictive texture, with patchouli adding depth and refinement. Radiant and assertive, Miutine is a fragrance meant to be worn for oneself, balancing mischievous freshness with opulent sensuality. The bottle reflects Miu Miu\u2019s most iconic codes, featuring matelass\u00e9 glass inspired by the brand\u2019s signature leather, a black-and-white label styled as a chic collar, and a sequin-like black cap that adds a touch of playful sophistication. Its chestnut hue recalls the timeless brown of Miu Miu\u2019s leather accessories, adding a hint of nostalgia.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-1-300x146.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-1-480x233.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-1.jpg\" class=\"alignnone size-full wp-image-81986 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-81986\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-1.jpg\" alt=\"\" width=\"600\" height=\"291\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-1-300x146.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-1-480x233.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>The campaign, directed by Hailey Benton Gates and starring the multitalented Golden Globe-winning actor Emma Corrin, opens in a library where a single word, Miutine, comes to life, embodying bold irreverence. It captures the essence of Miutine\u2019s spirit as an unyielding, individual, and irreverent attitude. The campaign creatively expresses this spirit through dynamic, unconventional visuals, reflecting both the fragrance and the unique character of its ambassador, defined by boldness, effortless wit, and constant transformation.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-2-300x146.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-2-480x233.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-2.jpg\" class=\"alignnone size-full wp-image-81987 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-81987\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-2.jpg\" alt=\"\" width=\"600\" height=\"291\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-2-300x146.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/08\/miumiunux_color.2000.2000-2-480x233.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miu Miu unveils Miutine, the new feminine fragrance that captures the essence of the Miu Miu woman: irreverent, youthful in spirit, and unconventional.<\/p>\n","protected":false},"author":4,"featured_media":81988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093],"tags":[69,39,12315,56,357,8972,11568,16686,43,216],"class_list":["post-81985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-duty-free","tag-dutyfree","tag-emma-corrin","tag-fragrance","tag-miu-miu","tag-miu-miu-fragrances","tag-miu-miu-fragrances-duty-free","tag-miutine","tag-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=81985"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81985\/revisions"}],"predecessor-version":[{"id":81995,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/81985\/revisions\/81995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/81988"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=81985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=81985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=81985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}