{"id":82023,"date":"2025-09-02T13:37:25","date_gmt":"2025-09-02T12:37:25","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=82023"},"modified":"2025-09-02T13:37:25","modified_gmt":"2025-09-02T12:37:25","slug":"mozart-koogles-reveals-functional-pralines-are-coming-to-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/mozart-koogles-reveals-functional-pralines-are-coming-to-duty-free\/","title":{"rendered":"Mozart Koogles reveals ‘functional’ pralines are coming to duty-free"},"content":{"rendered":"

The House of Julius Meinl is poised to make a bold statement at this year\u2019s TFWA Cannes Exhibition, with the unveiling of a new wave of innovation for its fast-rising premium confectionery brand, Mozart Koogles.<\/p>\n


\nAt the 2025 show, the company will present a contemporary reimagining of the Mozartkugel \u2013 Austria\u2019s most iconic confectionery product. Key innovations will include the Mozart Koogles Mini format, and the first-of-its kind Functionals Koogles range.<\/p>\n

This new collection introduces a pioneering concept to the praline segment: functional indulgence. Mozart Koogles Re:ACT, infused with natural caffeine, and Re:LAX, enriched with magnesium and lemon balm, are the first premium pralines to incorporate wellness benefits, unlocking new and lucrative lifestyle consumption opportunities.<\/p>\n

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Complementing the Functionals range is a line-up of exciting new flavours, unlike anything traditionally found in the Mozartkugel category. Drawing on global inspiration, these flavours include Lychee, Date & Coffee and Marc de Champagne, all presented in contemporary, design-led, sustainable packaging.<\/p>\n

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Accelerating channel growth<\/strong><\/p>\n

Following its global launch in 2024, Mozart Koogles has rapidly gained traction in global travel retail. The brand is now listed with key retailers including Lagard\u00e8re, Heinemann Austria, and Avolta, with proven sell-out performance and highly positive consumer feedback. The Middle East and the Nordic region are among the next targeted regions for expansion.<\/p>\n

\u201cAs a relatively new player in global travel retail, our strategic priority to date has been to establish brand visibility and build awareness,\u201d<\/em> noted Nick Nogai, House of Julius Meinl Global Confectionery Business Director. \u201cWe are actively investing in robust in-store support \u2013 including brand ambassadors, sampling, price promotions, and stand-out seasonal visibility initiatives \u2013 across all listed locations. We view travel retail not only as a sales channel, but as a critical platform for building brand equity, and for driving sustained trial and conversion.\u201d<\/em><\/p>\n

He continued: \u201cAt this year\u2019s Cannes show, one of our key objectives is to reinforce Mozart Koogles\u2019 position as a modern, premium gifting brand that redefines the traditional praline category. We will also showcase our second exciting brand \u2013 Heidi Chocolate \u2013 which has already secured its first travel retail listings (including Dubai Duty Free), alongside our company-wide commitment to sustainability and environmental responsibility.\u201d<\/em><\/p>\n

Tailored for travel retail<\/strong><\/p>\n

Mozart Koogles\u2019 travel retail-exclusives \u2013 including the compact \u2018baguette\u2019 format that is ideal for impulse purchase\/gifting \u2013 have been designed to offer high visibility and on-shelf impact. The brand\u2019s top-selling 205g premium gifting box has been well received in airport gifting zones.<\/p>\n

\u201cLooking ahead, we see further potential to enhance regional engagement through tailored customisation, by adjusting packaging formats to create occasion-based editions or to meet local preferences, and by creating bespoke flavour variants,\u201d<\/em> Nogai concluded.<\/p>\n

\u201cOur low minimum order quantities ensure that there is plenty of flexibility to leverage within the Koogles concept, making the brand a highly versatile and agile partner for travel retailers worldwide.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The House of Julius Meinl is poised to make a bold statement at this year\u2019s TFWA Cannes Exhibition, with the unveiling of a new wave […]<\/p>\n","protected":false},"author":4,"featured_media":82026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477],"tags":[119,120,69,39,16698,16699,16696,16697,216],"class_list":["post-82023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-kex-confectionery","tag-mozart-chocolate","tag-mozart-koogles","tag-the-house-of-julius-meinl","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=82023"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82023\/revisions"}],"predecessor-version":[{"id":82088,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82023\/revisions\/82088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/82026"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=82023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=82023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=82023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}