{"id":82054,"date":"2025-09-02T15:37:06","date_gmt":"2025-09-02T14:37:06","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=82054"},"modified":"2025-09-02T15:37:06","modified_gmt":"2025-09-02T14:37:06","slug":"heinemann-duty-free-turns-airport-moments-into-memories-with-monopoly","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/heinemann-duty-free-turns-airport-moments-into-memories-with-monopoly\/","title":{"rendered":"Heinemann Duty Free turns airport moments into memories with MONOPOLY"},"content":{"rendered":"

This summer, Heinemann has teamed up with leading games, IP and toy company Hasbro on a MONOPOLY-themed campaign across its Sydney, Kuala Lumpur and Hong Kong airport locations to commemorate the iconic board game\u2019s 90th anniversary. This is an exclusive 90th anniversary partnership with a travel retailer in Asia.<\/p>\n

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Just in time for the school holiday travel season, the interactive retail activations, positioned at high-visibility areas of Heinemann\u2019s international duty-free stores, reward travellers with shopping vouchers, free gifts and lucky draw raffle tickets, combining value and engagement to drive interest. A range of top-tier brands from across Heinemann\u2019s extensive assortment also participated by sponsoring gift items as part of the activation in selected markets. Combining a sense of play that appeals to families with Heinemann\u2019s goal to turn travel time into valuable time, the concept revolves around Mr. Monopoly urging everyone to embark on their next adventure and start collecting memories around the world.<\/p>\n

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These ideas are realised in a fitting visual, where iconic global landmarks are featured alongside the chance-giving dice. Unlike the real board game, there will be no paying rent–each player will win a prize with every roll, with no prior purchase necessary to play. Passengers travelling between different Heinemann locations can also experience a seamless and complementary experience from origin to destination.<\/p>\n

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\u201cOur promotion with MONOPOLY brings to life our commitment to delivering unforgettable experiences for travellers, creating moments of play and excitement from the very beginning of their trip,\u201d<\/em> commented Johannes Sammann, Heinemann Asia Pacific CEO. \u201cIt is critically important to capture passengers\u2019 attention in the limited time they have in transit, which is where engaging, experience-led partnerships like this come in.\u201d<\/em><\/p>\n

\u201cMONOPOLY is one of the most recognizable and beloved brands in the world, and this promotion with Heinemann celebrates its rich legacy in a uniquely global way,\u201d<\/em> said Matt Proulx, Senior Vice President, Global Experiences, Partnerships and Music at Hasbro. \u201cTogether, we\u2019re creating fun, memorable experiences that resonate with travellers of all ages, tapping into the spirit of play that has made MONOPOLY a cultural icon for 90 years.\u201d<\/em><\/p>\n

The campaign is supported by a robust 360\u00b0 media approach, seamlessly integrating in-store, digital, social, and out-of-home channels. Campaign touchpoints and content are strategically activated across the traveller\u2019s journey \u2014 from pre-trip planning to in-trip engagement \u2014 to inspire footfall to the stores.<\/p>\n

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It runs from 25 July to 30 September in Sydney, and 15 July to 16 September in Kuala Lumpur and Hong Kong.<\/p>\n

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This summer, Heinemann has teamed up with leading games, IP and toy company Hasbro on a MONOPOLY-themed campaign across its Sydney, Kuala Lumpur and Hong […]<\/p>\n","protected":false},"author":4,"featured_media":82058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[247,2597,535,1,477],"tags":[497,377,69,39,6682,169,744,1375,16244,158,216],"class_list":["post-82054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-duty-free-information","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-airport-duty-free","tag-airport-shopping","tag-duty-free","tag-dutyfree","tag-gebr-heinemann-duty-free","tag-heinemann","tag-hong-kong-airport","tag-kuala-lumpur-airport","tag-monopoly","tag-sydney-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=82054"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82054\/revisions"}],"predecessor-version":[{"id":82099,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82054\/revisions\/82099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/82058"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=82054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=82054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=82054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}