{"id":82343,"date":"2025-09-17T19:59:19","date_gmt":"2025-09-17T18:59:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=82343"},"modified":"2025-09-17T19:59:19","modified_gmt":"2025-09-17T18:59:19","slug":"terea-kiwami-iqos-limited-edition-debuts-in-major-japanese-duty-free-stores","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/terea-kiwami-iqos-limited-edition-debuts-in-major-japanese-duty-free-stores\/","title":{"rendered":"TEREA KIWAMI IQOS limited-edition debuts in major Japanese duty-free stores"},"content":{"rendered":"

Philip Morris International Global Travel Retail (PMI GTR) has unveiled the exclusive TEREA KIWAMI limited-edition packaging, now available in both Japan\u2019s domestic and GTR channels – the world\u2019s leading market for heated tobacco products (HTPs) and home to the largest IQOS user base. This launch underscores PMI\u2019s continued commitment to accelerating a smoke-free future through innovation and consumer-centric solutions.<\/p>\n

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The TEREA KIWAMI Edition is a special packaging available in Japan GTR market\u202falong with seven top-selling TEREA SKUs tailored for IQOS ILUMA i devices. This edition is now available across Japan\u2019s leading travel retail locations, including\u202fNarita Airport, Haneda Airport,\u202fKansai International Airport,\u202fChubu Centrair International Airport,\u202fand New Chitose Airport. In this country, IQOS has surpassed a significant milestone, with over 10 million legal-age consumers – further reinforcing its position as the market leader.<\/p>\n

\u201cAs a leader in crafting memorable travel retail experiences, we continue to elevate our iconic brands through culturally meaningful activations and premium design,<\/em>\u201d said Mami Sakamaki, Director of Smoke-Free Products at PMI GTR. \u201cThe TEREA KIWAMI Edition reflects this approach with a design inspired by traditional Japanese artistry, offering a unique packaging experience. It\u2019s thoughtfully created to engage traveling adult nicotine users – with a design that resonates with both, Japanese and a diverse global legal age nicotine users. With its focus on passion, precision, and excellence, TEREA KIWAMI is a natural fit for the PMI Global Travel Retail environment,\u201d<\/em> said Sakamaki.<\/p>\n

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The TEREA KIWAMI Edition was designed by Kyogen, led by master crest artisan Shoryu Hatoba and Yoho Hatoba. Originally artisans who hand-painting Kamon onto kimono, the Hatobas later developed the unique artistic technique of \u201cMon-Mandala,\u201d which has been applied to this package.<\/p>\n

IQOS is the number one tobacco heating system and a beacon of progress within the industry, changing the landscape for good – paving the way to a smoke-free future. IQOS continuously masters moments of tobacco pleasure and delivers high-quality products for all adult smokers who wish to abandon cigarettes in favour of better alternatives.<\/p>\n

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Philip Morris International Global Travel Retail (PMI GTR) has unveiled the exclusive TEREA KIWAMI limited-edition packaging, now available in both Japan\u2019s domestic and GTR channels […]<\/p>\n","protected":false},"author":4,"featured_media":82344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[69,39,16738,16770,16772,16771,216],"class_list":["post-82343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-duty-free","tag-dutyfree","tag-philip-morris-international-global-travel-retail","tag-pmi","tag-terea-kiwami-duty-free","tag-terea-kiwami-edition","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=82343"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82343\/revisions"}],"predecessor-version":[{"id":82383,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82343\/revisions\/82383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/82344"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=82343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=82343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=82343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}