{"id":82348,"date":"2025-09-17T20:03:43","date_gmt":"2025-09-17T19:03:43","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=82348"},"modified":"2025-09-17T20:03:43","modified_gmt":"2025-09-17T19:03:43","slug":"prada-showcases-its-new-galleria-bag-with-scarlett-johansson","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/prada-showcases-its-new-galleria-bag-with-scarlett-johansson\/","title":{"rendered":"PRADA showcases its new Galleria bag with Scarlett Johansson"},"content":{"rendered":"<p>To celebrate the Prada Galleria, a new campaign directed by Yorgos Lanthimos and starring Scarlett Johansson.<\/p>\n<p><!--more--><\/p>\n<p>The annual campaigns celebrating Prada\u2019s emblematic Galleria handbag have become a vehicle for deeper exploration \u2013 the Galleria reinterpreted through the distinct filmmaking style of some of the greatest auteurs of twenty-first century cinema.<\/p>\n<p>After last year\u2019s Jonathan Glazer short film featuring Hollywood star Scarlett Johansson, in 2025 it is award-winning director Yorgos Lanthimos to reframe the character of both the Prada Galleria and Johansson through his singular cinematic universe, in a motion image campaign that brings together this world-renowned actor and director for the first time.<\/p>\n<p><iframe title=\"Scarlett Johansson for the Prada Galleria bag\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/COkmL5Y5GdA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>A reflection of Lanthimos\u2019s signature narrative complexity and surrealism, this campaign film is itself a microcosm of a feature movie, like a prototype or blueprint, the plot of a broader story implicit. Within, we experience Johansson enacting complex and mysterious rituals &#8211; strange actions, within archetypical settings of modern life. Through these processes, she can become legion &#8211; multiple versions of herself appear, renewed and transformed over and over.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7076.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7076.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7076-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7076-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7076.jpg\" class=\"alignnone size-full wp-image-82350 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-82350\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7076.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7076.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7076-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7076-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Throughout, the Prada Galleria is central \u2013 a totem, a talisman, an amulet central to the ritual and the everyday performance of life itself, a vessel for magical change. It reflects the fact that the Galleria itself is ever-changing \u2013 reinvented season after season, it is forever shifting. And in as such, this film is an investigation of the fluidity of persona \u2013 first of Johansson, then of Prada.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7077.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7077.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7077-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7077-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7077.jpg\" class=\"alignnone size-full wp-image-82351 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-82351\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7077.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7077.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7077-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/09\/thumbnail_IMG_7077-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate the Prada Galleria, a new campaign directed by Yorgos Lanthimos and starring Scarlett Johansson.<\/p>\n","protected":false},"author":4,"featured_media":82349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7089,7088,1,7092],"tags":[65,69,39,46,61,2305,12917,16773,16774,12916,216],"class_list":["post-82348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-clothing-shoes","category-fashion","category-latest-news","category-sunglasses-eyewear","tag-accessories","tag-duty-free","tag-dutyfree","tag-fashion","tag-handbags","tag-prada-duty-free","tag-prada-galleria","tag-prada-galleria-bag","tag-prada-galleria-duty-free","tag-scarlett-johansson","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=82348"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82348\/revisions"}],"predecessor-version":[{"id":82387,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82348\/revisions\/82387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/82349"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=82348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=82348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=82348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}